Oracle Joins American Hotel & Lodging Association Board of Directors


Building on record levels of membership and engagement at an unprecedented time for the hospitality industry, the American Hotel & Lodging Association (AHLA) today announced that Alex Alt, senior vice president and general manager, Oracle Hospitality, has joined the Board of Directors.

AHLA's Board represents leaders from all sectors of the lodging industry, including brands, owners and real estate investment trusts (REITs), management companies, independents, and state associations. Alex will be part of vital discussions concerning a broad range of industry- and association-related issues. AHLA ended 2019 representing a record 3.2 million U.S. hotel rooms and counts the 10 largest hotel companies as members.

"As a current Platinum Partner and longtime supporter of AHLA, having a chance to serve on the Board of Directors once again is truly an honor," said Alt. "While our industry works tirelessly to overcome challenges imposed by the global pandemic, I am optimistic that travel, both leisure and business, will thrive again. Experiencing the world and its cultures, and engaging personally with family, friends and colleagues is an integral part of who we are as human beings, and I believe we are all longing to get back out on the road, in the skies and on property. I am fully committed and look forward to working with my peers to help the industry rebound and recover."

"I am pleased to welcome Alex to the AHLA Board," said Chip Rogers, president and CEO of AHLA. "We are grateful to members such as Alex who volunteer their time and energy to ensure AHLA is successful and represents the hotel industry with one unified voice, both in and outside Washington, D.C."

"This is such a pivotal time for our industry, as we continue to battle COVID and its impact on hotels, and it's more important than ever that our industry comes together. We appreciate Oracle's longstanding support of AHLA and the hospitality industry, and Alex's own past experience with AHLA will be invaluable as we work together to support and serve our industry. There's no doubt that his leadership and experience will serve our industry well as move our policy agenda forward," said Rogers.


Oracle Hospitality brings over 40 years of experience in providing technology solutions to independent hoteliers, global and regional chains, gaming, and cruise lines. We provide hardware, software, and services that allow our customers to act on rich data insights that deliver personalized guest experiences, maximize profitability and encourage long-term loyalty. Our cloud-based, mobile-enabled solutions for property management, point-of-sale, distribution, and reporting and analytics lower IT costs and maximize business agility. Oracle Hospitality's OPERA is recognized globally as the leading property management platform and offers open APIs to serve as a platform for industry innovation.