PressReader X Bowo: Improving the Customer Experience While Generating Additional Revenue

Bowo and PressReader join forces to deliver a complete digital experience for hotel guests by combining guest-app and entertainment.

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It's official: PressReader, the world leader in online press, and Bowo, creator of guest apps, have joined forces to provide hoteliers with a solution to boost the traveller experience!

Digital is no longer an option in today's hospitality industry. With stronger competition between hotels and customers who are more connected than ever, digital technology is a way of standing out and, above all, providing a stay that lives up to customers' expectations.

With that aim in mind, PressReader provides more than 7,000 newspapers and magazines from all over the world that hotel guests can access from their own smartphone, tablet or computer. A real plus for foreign travellers who want to keep up with the news from their country in their native language, for business customers wanting fresh, quality information or for leisure customers who are simply looking for a little relaxation.

Bowo, on the other hand, digitises hotel services by integrating them into a custom-developed mobile application that covers the entire guest journey: pre-check-in, digital room directory, SPA and activity bookings, room service orders, instant messaging, city guide, late checkout... Travellers have everything they need, with one click.

For the hotelier, it is the guarantee of an enhanced customer experience, of generating additional revenues simply and of being able to keep in touch with customers wherever they are, while saving time on running the establishment.


The strengths of the Bowo / PressReader synergy

Combining these two products means hotels can:

  • Improve guests' experience by providing them with a complete and fully personalised digital solution.

  • Reduce their environmental impact: going digital makes it possible to reduce paper consumption, whether it be the press, the room directory, or even breakfast menu cards. A good starting point for including CSR in their strategy. Especially since travellers are increasingly sensitive to this and are willing to pay more for socially responsible hotels.

  • Get stars: CSR approach, online ordering, zero paper... all these aspects are taken into account by Atout France when stars are awarded. This can be crucial for demonstrating your excellence and attracting new customers.

  • Save costs and time: no more subscriptions to newspapers that customers don't read, no more sorting through magazines, you only pay one monthly fee for an all-in-one package, which is no doubt cheaper than all your press subscriptions combined. The PressReader application licence is provided free of charge in the Bowo gold pack.

"The application is very useful because it offers a wide choice of magazines in different languages, meeting the expectations of an international clientele, and it also fits our CSR approach."
Irina BOLOCAN - Deputy Manager, Hôtel Duo

Do you want to know more about our partnership or just look into how the two products work? Feel free to ask for a demo

About PressReader: PressReader has created one of the most widely recognised digital press platforms in the hospitality industry, providing unlimited reading and download of thousands of newspapers and magazines, on a single platform.

Through their partnership with publishers around the world, PressReader offers readers an unparalleled choice of content, helping you to meet the expectations of each of your customers. Among the most popular publications: The Washington Post, Le Figaro, Ouest France, The Guardian, The Economist, Corriere della Sera, GQ France, euronews (exclusive editions).

About Bowo: Bowo creates tailor-made applications for hotels, restaurants and other hospitality professionals, providing a unique and memorable customer experience and increasing establishment revenues in a simple, intelligent way.

The applications' tailor-made development and ergonomics make it the most comprehensive digital solution in terms of traveller experience.

Bowo's solutions won the FHT Innovation Award and are now used by more than 300 hotels, groups and independent establishments from 3 to 5 stars, including Louvre Hotels, Paradiso cinema-hotel, Adagio apartment-hotels, Napoleon Hotel, Les Roches Rouges, Lily of The Valley...




About Bowo

Bowo is the most complete digital solution on the market when it comes to the guest experience. Our aim has been simple since we started out: to provide the little something extra that will make the difference, creating the highlight that will turn each moment into a tailor-made, unforgettable experience.