Revinate Partners with Triptease to Capture and Share More Essential Hotel Guest Data
Hoteliers now have increased opportunities to drive direct booking revenue.
Revinate, 4-time winner of the HotelTechAwards for Email Marketing and CRM, and Triptease, the #1 Direct Booking Platform for hotels, today announced their partnership to allow faster, simpler data sharing between hotel technology systems. While both global hospitality technology companies provide best-in-class, industry-specific solutions individually, this partnership is the first step in breaking down data silos between 2 key hotel technology providers. Enabling the 2 platforms to share customer information allows hoteliers to build a more complete picture of their customers across the booking journey.
The Revinate-Triptease partnership means hoteliers can capture the email addresses of guests who show high booking intent while on the hotel website and also integrate these email addresses with the guests’ profiles. Hoteliers can then segment and target guests with personalized messaging that ultimately drives direct revenue. While the travel boom is likely to continue into 2023, there remains considerable economic uncertainty ahead. This, alongside ongoing staff shortages within the hospitality industry, means that hoteliers must continue to find ways to achieve more with less time and fewer resources. Providing easy access to insights gathered through first-party data collection and eliminating the need to manually associate customer email addresses with the system at the backend means hoteliers get more time to focus on what they do best — providing great customer experiences. In addition, capturing email addresses of guests with high booking intent in this way won’t disrupt their browsing and research experience.
Through an API setup, hoteliers with Revinate Marketing can have guests’ emails captured by Triptease and fed back into Revinate’s Guest Data Platform. The partnership will also bring about further product innovation soon, with a focus on how to capture and use pre-booking data gathered earlier in the purchase journey to provide even more tailored marketing communications to potential customers.
“We are on our way to a cookie-less world where first-party data collection is highly critical for hoteliers,” said Brian Batts, VP of Global Partnerships, Revinate. “Our partnership with Triptease underlines the importance of first-party data collection and opens up the possibilities of accelerating direct revenue. Hoteliers operate in a highly competitive world. We are helping them leverage the data they own and drive revenue.”
“This partnership fulfills a critical need in the hospitality industry for joined-up technology systems,” said Charlie Osmond, Founder and Chief Tease, Triptease. “We know that hoteliers are looking for this. When we first launched Email Capture Messages, we always knew the next step was to remove the time-consuming process of manually sharing data between systems. We’re excited to have taken this first step to vastly improve hotel customer data sharing with Revinate, and there will be more to come soon.”
Triptease helps hoteliers to increase their revenue by driving more direct bookings. The Triptease platform provides industry-leading solutions for metasearch, paid search, retargeting, website personalization, rate parity monitoring, and customer data analysis.
Voted #1 Direct Booking Platform by Hotel Tech Report, Triptease uses guest booking data and automation to bring high-value customers to the hotel website and personalize experiences across the entire booking journey.