Sonesta International Hotels Corporation Partners with Thynk to Support its Global Sales Organization

Thynk, the leading Hospitality Commercial Platform powered by Salesforce®, today announced that Sonesta International Hotels Corporation, one of the fastest-growing hotel companies globally, with over 100,000 guest rooms across nine countries, has selected Thynk to modernize and elevate its Global Sales Organization (GSO). By leveraging Thynk’s cutting-edge sales automation solutions, Sonesta will empower Global Sales Professionals to deliver enhanced performance, personalized customer interactions, and more efficient operations.

Sonesta’s partnership with Thynk marks a significant step toward optimizing their sales processes. Through automation of repetitive manual tasks, Thynk’s platform enables Sonesta’s sales professionals to focus more time and attention on meaningful interactions with customers, enhancing relationships and driving greater satisfaction.

The Thynk platform provides Sonesta with access to clean, customer-centric data and structured account plans, fostering deeper and more personalized customer relationships. Customized specifically to match Sonesta’s unique standard operating procedures, the platform seamlessly integrates into the existing workflows of Sonesta's GSO. 

Furthermore, the flexibility of Thynk’s solution ensures it can readily adapt to Sonesta’s evolving go-to-market strategies, supporting continuous innovation and growth opportunities. 

“We partner with Thynk to support our GSO with a modern sales platform to drive performance,” said Garine Ferejian-Mayo, Chief Commercial Officer, Sonesta International Hotels Corporation. “Sales automation frees up the time of our teams from repetitive manual tasks, so they can focus on the human touch. Clean customer-centric data, including account plans, drives personalized customer relationships. The solution is easy to configure and thorough; it has been customized to match our standard operating procedures. It is flexible and will evolve with our go-to-market. Thynk's open API and ease of integration with our other vendors in our ecosystem give us flexibility, which is critical in today's competitive environment.”

Thynk’s commitment to seamless and efficient onboarding has ensured a smooth transformation experience for Sonesta, setting the stage for immediate impact and sustained long-term success.

“We are thrilled to welcome Sonesta International Hotels Corporation as a valued customer and partner,” said Pascal Petit, CEO, Thynk. “Sonesta’s vision aligns perfectly with Thynk’s mission to revolutionize hospitality sales through innovative technology. We look forward to supporting Sonesta’s ambitious growth plans and helping their sales teams achieve unprecedented performance.”