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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Based on 57 verified hotelier reviews of Counter and 5,893 reviews of alternatives · Updated May 2026
The #1 ranked Counter alternative for each hotel size and region
Cloudbeds
100
Mews
99
Oracle Hospitality
94
HOTELTIME
91
Stayntouch
91
ThinkReservations
89
Clock
82
Shiji Group
75
| Alternative | HT Score | Best by Hotel Size | Best by Region | Price |
|---|---|---|---|---|
|
Cloudbeds
|
100 | Best for Small Hotels | Best for North America, Top 3 for Asia Pacific | $600/mo |
|
Mews
|
99 | Top 3 for Small Hotels, Best for Medium Hotels, Top 3 for Large Hotels | Best for Europe | $900/mo |
|
Oracle Hospitality
|
94 | Top 3 for Medium Hotels, Best for Large Hotels | Best for Asia Pacific, Top 3 for Middle East | $700/mo |
|
HOTELTIME
|
91 | Top 3 for Small Hotels, Top 3 for Medium Hotels, Top 3 for Large Hotels | Top 3 for Europe, Top 3 for Asia Pacific, Best for Middle East | $600/mo |
|
Stayntouch
|
91 | — | Top 3 for North America | $800/mo |
|
ThinkReservations
|
89 | — | Top 3 for North America | $500/mo |
|
Clock
|
82 | — | Top 3 for Europe | $600/mo |
|
Shiji Group
|
75 | — | Top 3 for Middle East | $1,200/mo |
Source: Hotel Tech Report rankings, based on 5,950 verified hotelier reviews of Counter and its alternatives, segmented by hotel size and operating region. Last updated May 2026.
Hotel Tech Report's review data identifies Cloudbeds, Mews, and HOTELTIME as the top Counter alternatives for Small hotels.
Small hotels and B&Bs typically run with lean teams where one person wears every hat. That means your Property Management Systems needs to work out of the box — no training manuals, no complex setup, no enterprise price tag. The tools ranked highest here are rated by hoteliers at properties under 50 rooms who value simplicity, affordability, and responsive support.
Small hotels say that Cloudbeds' Property Management System ranks highly in verified HotelTechReport reviews due to its ease of use, reliable OTA integration, and strong customer support.
Small hotels say that Mews's Property Management System excels due to its intuitive interface, seamless automation, and strong integration capabilities, as per verified HotelTechReport reviews.
Small hotels say that HOTELTIME's Property Management System is highly rated in verified HotelTechReport reviews due to its user-friendly interface, seamless integration capabilities, and exceptional customer support.
Small hotels say that RMS's Property Management Systems, based on verified HotelTechReport reviews, streamlines operations with its user-friendly interface, comprehensive reporting, and responsive customer support.
Small hotels say that ThinkReservations' Property Management System excels in usability, customer support, and comprehensive reporting, according to verified HotelTechReport reviews.
Small hotels say that WebRezPro's Property Management System simplifies operations through its intuitive design, reliable customer support, and seamless integration capabilities.
Small hotels say that Clock's Property Management Systems ranks highly based on verified HotelTechReport reviews.
Small hotels say that RoomRaccoon's Property Management System excels in automation, ease of use, and integration capabilities, which are critical for their operations.
Small hotels say that Preno's Property Management System excels due to its user-friendly interface, seamless integrations, and strong customer support, as shown in verified HotelTechReport reviews.
Small hotels say that Oracle Hospitality's Property Management System ranks highly based on verified HotelTechReport reviews attributing its success to seamless cloud-based integration, user-friendly design, and centralized operations management, critical for efficient small hote…
Small hotels say that Stayntouch's Property Management Systems excels due to its user-friendly interface, efficient customer support, and seamless integration, according to verified HotelTechReport reviews.
Small hotels say that Planet's Property Management Systems ranks highly in verified HotelTechReport reviews due to its intuitive usability, efficient support, and comprehensive connectivity capabilities.
Small hotels say that freetobook's Property Management System is highly rated in verified HotelTechReport reviews for its ease of use, affordable pricing, and responsive customer support.
Small hotels say that Noovy's Property Management Systems rank highly based on verified HotelTechReport reviews, which highlight its user-friendly interface, seamless integration capabilities, and effective customer support.
Small hotels say that Anand Systems Inc. (ASI)'s Property Management System is highly regarded in verified HotelTechReport reviews for its ease of use, efficient front desk operations, and intuitive interface.
Small hotels say that apaleo GmbH's Property Management Systems ranks highly in verified HotelTechReport reviews due to its open API for seamless integrations, user-friendly interface, and efficient support, making it adaptable for varied operational needs in Small properties.
Small hotels say that Maestro PMS's Property Management Systems are valued for their flexible reporting capabilities, efficient customer support, and customizable features, according to verified HotelTechReport reviews.
Small hotels say that Prostay's Property Management System excels due to its user-friendliness, offline capability, and responsive customer support, according to verified HotelTechReport reviews.
Hotel Tech Report's review data identifies Mews, Oracle Hospitality, and HOTELTIME as the top Counter alternatives for Medium hotels.
Mid-size hotels face a unique challenge: operations are complex enough to need real technology, but teams are too lean to manage enterprise platforms. The right Property Management Systems at this size integrates cleanly with your PMS, automates repetitive work, and does not require dedicated IT staff to maintain. These rankings reflect what hoteliers with 50 to 199 rooms actually use and recommend.
Medium hotels say that Mews's Property Management System receives high praise in verified HotelTechReport reviews for its automation capabilities, ease of use, and seamless integrations.
Medium hotels say that Oracle Hospitality's Property Management Systems, according to verified HotelTechReport reviews, stand out due to their user-friendly interface, seamless integration capabilities, and effective system security.
Medium hotels say that HOTELTIME's Property Management System is praised in verified HotelTechReport reviews for being user-friendly, featuring reliable cloud-based access, and providing responsive customer support.
Medium hotels say that Cloudbeds' Property Management System is favored due to its user-friendly interface and seamless integration, as highlighted in verified HotelTechReport reviews.
Medium hotels say that Stayntouch's Property Management System, based on verified HotelTechReport reviews, excels due to its intuitive interface and efficient onboarding process, enhancing user accessibility and training ease.
Medium hotels say that Clock's Property Management System earns high marks in verified HotelTechReport reviews for its intuitive interface, reliable customer support, and seamless cloud accessibility.
Medium hotels say that RMS's Property Management Systems earn high ratings based on verified HotelTechReport reviews.
Medium hotels say that WebRezPro's Property Management System ranks highly due to its ease of use, responsive customer support, and strong training resources.
Medium hotels say that Planet's Property Management System, based on verified HotelTechReport reviews, provides reliable core features, flexible staff accessibility with mobile support, and integration capabilities, aiding efficient daily operations in Medium locations despite no…
Medium hotels say that Maestro PMS's Property Management System excels due to its responsive support, seamless integration capabilities, and user-friendly interface.
Medium hotels say that RoomRaccoon's Property Management System is highly rated in verified HotelTechReport reviews for its user-friendly interface, efficient customer support, and comprehensive automation features.
Medium hotels say that ThinkReservations's Property Management System consistently ranks highly in verified HotelTechReport reviews for its user-friendly interface, responsive customer support, and efficient integration capabilities, which streamline operations and enhance guest…
Medium hotels say that apaleo GmbH's Property Management System ranks highly based on verified HotelTechReport reviews due to its open API for seamless customization, reliable support, and fast setup, allowing tailored tech stacks and improved operational efficiency.
Medium hotels say that Shiji Group's Property Management Systems excels due to its user-friendly interface, intuitive operation, and responsive support, as highlighted in verified HotelTechReport reviews.
Medium hotels say that Preno's Property Management System excels due to its ease of use, seamless integrations, and responsive customer service, according to verified HotelTechReport reviews.
Medium hotels say that Anand Systems Inc. (ASI)'s Property Management System is easy to use, offers reliable support, and provides detailed reporting features, as noted in verified HotelTechReport reviews.
Medium hotels say that Noovy's Property Management System excels due to its user-friendly interface, responsive customer support, and seamless direct connectivity with online travel agencies, according to verified HotelTechReport reviews.
Hotel Tech Report's review data identifies Oracle Hospitality, Mews, and HOTELTIME as the top Counter alternatives for Large hotels.
Large hotels and resorts run multi-department operations where downtime and disconnected systems have real revenue impact. At 200+ rooms, your Property Management Systems needs to scale across properties, connect to a full tech stack, and deliver reporting that drives decisions — not just dashboards. These alternatives are top-rated by hoteliers running large operations with high guest volumes.
Large hotels say that Oracle Hospitality's Property Management System, according to verified HotelTechReport reviews, integrates smoothly with third-party systems, assists with multi-property management, and enhances operational efficiency through streamlined workflows and real-t…
Large hotels say that Mews's Property Management System excels in user-friendly interfaces, quick onboarding, and efficient guest management, according to verified HotelTechReport reviews.
Large hotels say that HOTELTIME's Property Management System ranks highly based on verified HotelTechReport reviews, highlighting its intuitive interface, ease of integration with third-party systems, and robust customer support, essential for managing complex operations across m…
Large hotels say that Cloudbeds' Property Management System, according to verified HotelTechReport reviews, excels due to its intuitive design, efficient training processes, and strong integration capabilities with various channels.
Large hotels say that Stayntouch's Property Management System ranks highly in verified HotelTechReport reviews due to its user-friendly interface, efficient training and support, and seamless integration capabilities.
Large hotels say that RMS's Property Management System is valued for its user-friendly interface, efficient onboarding process, and reliable customer service, according to verified HotelTechReport reviews.
Large hotels say that Shiji Group's Property Management System ranks highly due to its ease of accessing reports, efficient management of guest information, and proactive support, as highlighted in verified HotelTechReport reviews.
Large hotels say that Maestro PMS's Property Management System ranks highly according to verified HotelTechReport reviews due to its multi-property support, comprehensive integration capabilities, and responsive customer service.
Large hotels say that Clock's Property Management System ranks highly in verified HotelTechReport reviews due to its adaptability for dynamic operations, robust automation capabilities, and comprehensive customer support.
Large hotels say that Planet's Property Management System excels in reliability, user-friendly interface, and comprehensive functionality, as per verified HotelTechReport reviews.
Large hotels say that RoomRaccoon's Property Management System efficiently automates operations and enhances booking management, according to verified HotelTechReport reviews.
Common themes from critical reviews include bug issues, user interface and usability, group bookings.
"If one day they could to add a cash flow option. And uf the nationality report could be better, for example if the can tell me how many booking in total from England or Spain or Mexico. Coz now I have to do it manual..."
"- Some issues related to Booking.com bookings (cancellations not removed) - It would be nice to have options that give you freedom of choice, like choosing where to allocate guests, for example, a system that make you c..."
"Maybe a whatsapp number for easy contact or to have an office in south africa. Sometimes you need to call and we cant reach overseas because its expensive"
That said, if Counter isn't meeting your needs, there are strong alternatives depending on what matters most to your property:
If user interface and usability is your main concern, Cloudbeds scores well in user-friendly interface — 100% positive across 18 review mentions.
If reporting and revenue management is your main concern, Mews scores well in multi-property management — 60% positive across 5 review mentions.
Every hotel has different priorities. The best approach is to compare a few options side by side using verified review data, and reach out for demos to see which product fits your specific workflow.
See how Counter stacks up against its top competitors in a detailed side-by-side comparison.
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Hotel Tech Report data ranks Cloudbeds as the #1 Counter alternative based on verified hotelier reviews. Other top-rated options include Mews, Oracle Hospitality, Stayntouch. The best fit depends on your property size and operational priorities — see the segment rankings below for guidance specific to your hotel.
Hotel Tech Report's review data ranks Cloudbeds as the #1 Counter alternative for Small hotels, followed by Mews and HOTELTIME. Rankings reflect verified hotelier reviews segmented by property size.
Hotel Tech Report's review data ranks Mews as the #1 Counter alternative for Medium hotels, followed by Oracle Hospitality and HOTELTIME. Rankings reflect verified hotelier reviews segmented by property size.
Hotel Tech Report's review data ranks Oracle Hospitality as the #1 Counter alternative for Large hotels, followed by Mews and HOTELTIME. Rankings reflect verified hotelier reviews segmented by property size.
Hotel Tech Report's analysis of 57 verified Counter reviews points to bug issues as the most common friction point. Hotels also cite the need for stronger integrations and more responsive support as reasons for evaluating alternatives.
Hotel Tech Report's pricing data identifies freetobook as the most affordable Counter alternative, starting at $200/mo. Pricing varies by property size and feature requirements.
Hotel Tech Report's HT Score ranks Cloudbeds highest among Counter alternatives at 100 out of 100, based on verified hotelier reviews across functionality, support, integrations, and value.
Hotel Tech Report tracks both as established Property Management Systems solutions. The differences show up in how each performs for different property sizes and regions — see the head-to-head comparison on Hotel Tech Report for a side-by-side breakdown of reviews, pricing, and feature coverage.
Hotel Tech Report tracks 21 verified Counter alternatives in the Property Management Systems category, ranked by hotel size — small, medium, and large properties — and by operating region.
Start with your PMS — that integration needs to work flawlessly. Then check channel manager connectivity, payment processing, and any revenue management tools you run. The right Property Management Systems connects to your full stack without workarounds.
Most Property Management Systems migrations take 2-6 weeks depending on property size and data complexity. The biggest variable is data migration and staff training. Ask vendors about their onboarding timeline and what support they provide during the switch.
Check Counter's profile on Hotel Tech Report for current trial availability. Many Property Management Systems vendors offer demos or pilot periods — worth testing with live data before committing to a contract.
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