10 Best Service Metrics Group Alternatives 2026

0
HT Score
Service Metrics Group is a leading global provider of customer experience measurement solutions serving a variety of organizations and industries including hospitality, gaming, travel, tourism, retail, and entertainment. Services include quality assurance and on-site inspections, customer satisfaction and feedback solutions, and online reputation management and review site monitoring. Service Metrics Group is a privately-held company headquartered in Dallas/Fort Worth, with a satellite office in Hong Kong, and operations worldwide.

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10 Alternatives & Competitors to Service Metrics Group

#1

CustomerCount

If customer loyalty is at the fore-front of your business operations and you are looking for a universal way to gauge this loyalty against your competitors, it’s time you use do a Net Promoter Score survey.   With decades of experience, CustomerCounter can take the guess work out of customer loyalty and provide you with actionable information to use on a daily basis.
#2

Revinate

64
HT Score
Gather guest feedback in-stay or post-stay with customizable surveys to the right guest at the right time. Convert responses to reviews and publish on 100+ sites.

Reviewers say compared to Service Metrics Group, Revinate is

  • More features
  • Better for: Motels
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Director of Operations - Rooms in San Antonio (United States)

Chargée de Communication & Webmarketing in Paris (France)

See all Revinate Reviews
#3

Customer Alliance

88
HT Score
Capture feedback: Get set up once, and get customer insights forever. Deliver engaging surveys on autopilot and capture feedback across every touchpoint. Connect insights from your customer’s digital and on-site experience, using Email, SMS, QR code, In-web, and In-App surveys. With real-time monitoring of crucial metrics like CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score) you’ll gain a comprehensive view of each interaction and track satisfaction from start to finish. Understand feedback: Transform feedback into actionable, easy-to-understand insights to share with your team. Centralize all customer feedback and every online review in one smart dashboard and uncover customer (dis-)satisfaction drivers using our platform’s analytics capabilities. Share feedback: Amplify your online presence, drive traffic, improve search rankings, and showcase trust by automatically distributing and sharing your reviews across platforms like Google and TripAdvisor. Display your Customer Alliance widget directly on your website to drive trust and improve conversions. Act on feedback: With actionable insights and the powerful AI Reply Assistant, you're prepared to respond swiftly with unique, personalized responses to your customers' feedback at the push of a button. Our closed-loop feedback system puts the power in your hands, ensuring every customer feels heard putting you on the path to exceed their expectations!

Reviewers say compared to Service Metrics Group, Customer Alliance is

  • More features
  • Better for: Casinos
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Inhaber

chargée de communication

See all Customer Alliance Reviews

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COMPARE TOP Service Metrics Group ALTERNATIVES

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#4
#5

Everguest

Discover the power of our Hospitality SurvAI, enhanced by EVI, our advanced AI system. Capture live feedback during stays or meals with our user-friendly surveys. Choose from built-in questionnaires or create custom surveys using a simple drag-and-drop interface. Easily share surveys via QR codes, direct email, or contact lists, ensuring you reach guests conveniently and efficiently. EVI analyzes feedback to convert sentiments into actionable data, providing deep insights into guest experiences and preferences. Save time with automatic report generation and AI-driven analysis. These features streamline processes, allowing your staff to focus on enhancing the guest experience.
#6

Benbria

Loop CXM® allows you to measure the guest experience including loyalty, satisfaction and effort both online and offline throughout the guest journey. Survey Projects make it easy for you to design guest experience surveys using a suite of question types and distribute them on a variety of channels to collect in-location feedback using kiosks, as well as digitally using email, links, QR Codes, mobile apps and websites. Dashboard Projects make it easy to aggregate results by property and/or touchpoint in a secure manner and includes multiple types of panels and visualizations with drag and drop capabilities and drill-downs to take action. Results can be scheduled for delivery via email on a daily, weekly and monthly basis, and easily exported into common formats such as PDF, CSV and PNG. Action Management capabilities allow you to automate workflow such as starting conversations with within the inbox to drive ancillary revenues and creating and assigning tickets to manage guest follow-ups and recovery. With the Tableau Extension for Loop, you can easily pull guest experience data into your BI tools for further analysis.
#7

Guest Service

Guest satisfaction is a very important and decisive issue in the competition of hotels. It is one of the most influential factors in a guest’s decision to book a hotel. In fact, according to many studies, “guest satisfaction”, that is, the comments made about the hotel, is more important and decisive than the price of the hotel.
#8

Loopon

23
HT Score
Honest feedback from your own guests in larger quantity than any public review site is the best source of data for both strategic decisions and running quick experiment with immediate results on guest satisfaction. Our philosophy is that getting feedback from a thousand guests on a few key parameters is more important than getting feedback from a few guests on a thousand parameters. We integrate with any PMS provider and the post-stay surveys are automatically sent the day after your guests check out. All our surveys fit on one page, and are perfectly matched to your graphical profile.

Reviewers say compared to Service Metrics Group, Loopon is

  • More features
  • Better for: Casinos, Motels
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts

RECENT HOTELIER RECOMMENDATIONS

Guest Relations/Receptionist in Kabelsketal (Germany)

Hotel Manager in Gardena (United States)

See all Loopon Reviews
#9

GuestRevu

100
HT Score
• Try GuestRevu LITE • Free Forever • www.guestrevu.com/LITE • Customisable surveys reflect your brand's look and feel, while asking the questions your business needs answers to. Dynamic smart surveys ask relevant questions to drill down to the heart of your guests' experiences (request a demo on our website, linked below). Multiple surveys help you analyse different aspects of your offering, different party sizes, or room types – collect guest feedback about what matters most

Reviewers say compared to Service Metrics Group, GuestRevu is

  • More features
  • Better for: Motels
  • More press mentions
  • Worse at support
  • Slower to reach ROI
  • Harder to use
  • Less highly recommended
  • Worse for: Bed & Breakfast & Inns, Boutiques, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas

RECENT HOTELIER RECOMMENDATIONS

Chief Operating Officer

Interim Hotel Manager

See all GuestRevu Reviews
#10

Feedier

An intuitive platform that automatically collects real-time feedback, provides clear quantifiable insights and facilitates actions at scale.

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