Welcome to the Step-by-Step Hotel Marketing Plan. You’re about to start an exciting journey to transform your understanding and approach to hotel marketing. Today’s digital revolution has fundamentally changed how people gather and consume information. With OTA bookings starting to lose market share, having a modern digital presence has never been more important to retake control.

• Various marketing strategies to get those initial direct bookings
• The importance of hotel reputation and how to improve it
• How to build loyalty and advocacy in your past guests
• Different tools to help hotels more easily achieve their recovery goals