Popular in Operations
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
Popular in Revenue Management
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Popular in Marketing
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Popular in Guest Experience
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
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REPORT
Industry report: Digitalisation & AI in the hotel industry
Created in Collaboration with
Gastfreund
Overview
Hoteliers do not have a technology problem. They have an orientation problem. For this report, Gastfreund surveyed hundreds of properties across Europe on costs, staff shortages, digitalisation and AI – and the answers are unusually clear: rising costs dominate, time is the real barrier, and guests are already ahead of many properties. Guest apps, online check-in and bookable extras have moved from added extra to baseline expectation. Read what that means for 2026 – plus four concrete recommendations.
What You'll learn
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Industry report: Digitalisation & AI in the hotel industry
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As the official sponsor of this guide, the Gastfreund team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel Guest Apps and which is right for your hotel.
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As the official sponsor of this guide, the Gastfreund team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel Guest Apps and which is right for your hotel.
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