REPORT

Guest App: Native app or web app? Why the modern hotel industry must reconsider this question.

Created in Collaboration with

Gastfreund
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Overview

"Nobody uses apps anymore." A common objection to guest apps, and only half the truth. It confuses a technical question with a strategic one. This whitepaper shows what really lies behind it, and why the answer is rarely either/or.

What You'll learn

  • Why native apps and PWAs work best together
  • When guests prefer a native app vs. a web app
  • How to eliminate the app download barrier
  • Where native apps deliver greater functionality
  • How to engage guests before, during, and after their stay
  • Why guests prefer their own devices over in-room tablets
  • How guest apps can drive revenue and efficiency
  • How to build the right hybrid app strategy

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