Popular in Operations
Best Property Management Systems of 2025
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2025
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2025
Tools to manage your hotel's accounting, budgeting and financial planning.
Popular in Revenue Management
Best Revenue Management Systems of 2025
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2025
Distribute your inventory to hundreds of channels to boost occupancy.
Best Business Intelligence of 2025
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Popular in Marketing
Best Hotel CRM & Email Marketing of 2025
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2025
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2025
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Popular in Guest Experience
Best Hotel Guest Apps of 2025
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2025
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
Best Guest Messaging Software of 2025
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
REPORT
Reinventing Guest Relations in Modern Hospitality through CRM
Created in Collaboration with
Bowo
Overview
Did you know that only 20% of hotels worldwide use a CRM to manage their guest relationships? Start beating the competition today with personalized, revenue-generating marketing campaigns. This guide presents the keys to fully exploiting a hotel CRM and meeting guests' expectations of personalization.
What You'll learn
- What is a hotel CRM? The essential basics.
- 4 golden rules of any good hotel CRM.
- 7 guest segments to target for impactful campaigns, with concrete examples of campaign scenarios.
- Why deploying a CRM is easier than it looks.
DOWNLOAD THE GUIDE
Reinventing Guest Relations in Modern Hospitality through CRM
Want to talk to a Hotel Guest Apps expert?
As the official sponsor of this guide, the Bowo team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel Guest Apps and which is right for your hotel.
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Want to talk to a Hotel Guest Apps expert?
As the official sponsor of this guide, the Bowo team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel Guest Apps and which is right for your hotel.