REPORT

The State of Hotel Reputation Management

Created in Collaboration with

Hotel Speaker

More than 250,000+ hoteliers leverage HTR to optimize their tech stack every month logoMarriot

Overview

Online reputation used to move slowly, but it now shifts on a quarterly clock, after the major OTAs began weighting recent reviews more heavily than older ones. This report reads the patterns inside more than 500,000 guest reviews from the first quarter of 2026 to show what guests complained about, which categories carry the most operational and financial risk, and how review scores connect to pricing power. It closes with a practical 90-day framework any property can run before peak season. Built for hoteliers, revenue managers, and general managers who want the detail behind the trend.

What You'll learn

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The State of Hotel Reputation Management

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