Markeitng Director in Portugal gave Triptease 5 stars. Read the full review...

Review of Triptease

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What do you like most?

As Marketing Director at The Views Hotels, I’ve had the opportunity to work closely with Triptease as part of our wider strategy to grow direct bookings across our properties in Madeira. In a market historically dominated by tour operators and later OTAs, Triptease has become a key partner in helping us shift more demand into our direct channel in a measurable and sustainable way. Strong impact on direct booking performance across channels: one of the most valuable aspects of Triptease is its ability to positively influence multiple acquisition channels at once - particularly metasearch, paid search, and retargeting. Having everything connected in one ecosystem makes it much easier to understand performance holistically and optimize toward direct revenue rather than fragmented channel KPIs. Clear improvements in ROAS and efficiency: we’ve seen significant improvements in campaign efficiency and return on ad spend since consolidating our activity with Triptease. The platform’s optimization capabilities and smart bidding logic help ensure we’re not just spending budget, but investing it in traffic that is more likely to convert. Rate parity visibility and support for direct pricing strategy: rate disparity has always been a challenge in our market, especially with wholesale leakage and OTA undercutting. Triptease gives us much better visibility and control over these issues, helping us respond faster and protect our direct channel value proposition. Personalization that supports conversion, not just traffic: beyond acquisition, the onsite messaging and personalization tools help us convert more of the traffic we already have. Being able to adapt messaging based on user behavior and price conditions adds real value to the booking journey. Ease of working with the team and platform reliability: from an operational perspective, the platform is stable and the team is responsive and proactive. It gives us confidence that our core digital acquisition channels are being actively managed and optimized, even when our marketing department is focused on other priorities. Overall, Triptease has become a core part of our direct booking strategy at The Views Hotels. It has helped us improve efficiency across key acquisition channels, strengthen our pricing and parity strategy, and ultimately increase the contribution of direct bookings to our overall business mix. While there is always room for improvement in reporting depth and advanced control features, the overall impact on performance and operational confidence has been very strong.

What do you dislike or think could be improved?

Reporting flexibility and dashboard customisation: while the platform provides strong performance insights, greater flexibility in reporting views and deeper custom dashboard customization would be valuable. In our case, we sometimes need to export and rework data to align it with internal reporting structures and group-level reporting standards. Enhancing this area would reduce manual effort and improve day-to-day usability. The 90-day booking window on Metasearch: a small limitation around the booking window depth. In practice, this means that long-lead demand (particularly for leisure markets and advance planners) is not always fully captured within metasearch campaigns. That said, within the 90-day window, performance is strong and highly optimized, still delivering very efficient direct bookings results. This can be a relevant consideration for hotels with a naturally longer booking window for direct or online bookings.

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