Review of The Guestbook

10
Cost-neutral loyalty that drives repeat business — reports could be better
DOSM from 200 to 499 room Bed & Breakfast & Inns in Atlanta (United States)
Verified
7 days ago
What do you like most?
The program truly resonates and connects with customers. It allows them to get instant benefits with cash rewards to truly compete with brand or OTA programs while building loyalty with customers. The process is easy for customers, and they do not need to wait to accrue points or work through any long earning and redemption process. We have been able to grow repeat business with the program. To my surprise, we are able to pay all costs for the program from revenue received from cross network production (pre-existing members). It is a seamless and simple program with no "catches" and great support and customer service and there is no work or time for the team on property to fulfill or execute. We spent a lot of time researching different reward programs and until we vetted The Guestbook we were never comfortable partnering with anyone. Admittedly, we were skeptical if the program would be as simple and effective as it seemed when we first became partners, but they have far exceeded our expectations time and time again. I could not imagine being partners with any other program. As an independent hotel operating in a competitive city (Atlanta) marketplace, we enjoy the benefits the program offers. We love how easy it is to use. It was so simple to get started. Their support team has truly been a partner with us since the beginning. The ROI is solid- and completely cost neutral for us which was a great surprise to happen so quickly. We expect to continue to grow our business and help shift market share from hotels with brand rewards along with OTA programs and even other independent properties in the area who use competitive programs. Since our property provides a great product with excellent service in a popular location, we just need the initial trial experience to convert and create loyal travelers. Sometimes the simplest program is actually the best one and that is how we feel about the partnership with The Guestbook Rewards Program.
What do you dislike or think could be improved?
This is just an internal administrative improvement, but I would like to have their monthly reports be provided in Excel to help our ability to pull, filter and share data results.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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