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In-Depth Guide to Hotel Loyalty Solutions: Which is Best for Your Hotel

Jordan Hollander

| Last updated April 16, 2025

16 PRODUCTS REVIEWED

315 HOTELIERS SURVEYED

Rankings

Benefits

Features

Pricing

Struggling to turn one-time guests into repeat customers? Many hotels miss out on long-term revenue because they lack the tools to build meaningful guest relationships and reward loyalty. Managing a loyalty program manually—or trying to compete with big-brand reward systems—can be overwhelming, time-consuming, and expensive. Hotel loyalty program software simplifies this by giving properties the ability to launch personalized, automated, and trackable rewards programs that drive guest retention. In this guide, you’ll discover the top-rated platforms, key features to look for, pricing insights, and expert tips to help you choose the right loyalty solution for your property.

We’ve surveyed 315 hoteliers across more than 36 countries to understand which are the best Loyalty Programs for Independents vendors, along with everything you need to know in order to choose the right provider for your hotel (including our 2025 Loyalty Programs for Independents Guide).

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BENEFITS

💡 Benefits of Hotel Loyalty Program Software

Hotel loyalty software helps hotels retain guests, boost revenue, and compete with larger brands—without building a program from scratch.

Increase repeat bookings with rewards that incentivize guests to return instead of booking through OTAs
Build brand affinity by offering personalized perks and recognition that make guests feel valued
Compete with major chains using shared networks or flexible reward currencies designed for independents
Automate program management so you can track points, issue rewards, and send offers without manual work
Leverage guest data to send relevant, personalized offers based on behavior and preferences
Improve direct bookings by tying loyalty perks to bookings made through your hotel website
Track ROI with real-time analytics and reporting on program performance and guest engagement
Enhance upselling through targeted offers tied to guest history or tier status

FEATURES

🧰 Key Features of Hotel Loyalty Program Software

Loyalty platforms offer a mix of guest-facing and backend tools to manage rewards, personalize engagement, and drive retention.

Points & Reward Management. Track guest activity and automatically issue points, cashback, or tier-based rewards.
Customizable Loyalty Rules. Set earning and redemption rules, expiration policies, and tier structures to match your brand strategy.
Guest Profile Enrichment. Collect and centralize guest preferences, behaviors, and stay history to personalize rewards and communication.
Omnichannel Communication. Send personalized offers and updates via email, SMS, or mobile apps based on guest activity.
Loyalty Network Integration. Access shared rewards ecosystems (e.g. Stash Rewards) to give guests more ways to earn and redeem points.
Flexible Reward Types. Offer cashback, instant perks, or experiential rewards depending on your target audience and brand.
AI-Powered Personalization. Use machine learning to deliver dynamic offers based on guest behavior and predicted preferences.
Booking Engine & PMS Integrations. Seamlessly connect loyalty programs with your direct booking engine, PMS, and CRM to automate data flow.
Dashboard & Analytics. Monitor guest engagement, redemption rates, and program ROI in real time.
Referral & Review Incentives. Encourage guests to refer friends or leave reviews in exchange for loyalty perks.

PRICING

💵 Pricing & Fees

Hotel loyalty software pricing varies depending on your hotel size, program complexity, and the type of rewards offered.

Common pricing models:

Flat monthly subscription

Per-property or per-room pricing

Usage-based (based on redemptions, guest volume, or email sends)

Commission-based (for cashback-based platforms)

Typical pricing ranges:

Small hotels: $100–$300/month

Mid-sized properties or groups: $400–$800/month

Enterprise/multi-property: $1,000+/month, often with custom plans

Potential add-on fees:

One-time setup or onboarding ($500–$2,000+)

Custom branding or integrations

Additional features like AI personalization or SMS credits

Loyalty network access or commission fees for cashback programs

IMPLEMENTATION

📈 What the Implementation Process Looks Like

Launching your first loyalty program with software is straightforward—most platforms are built to make setup fast and scalable.

Choose Your Program Type. Decide whether you’ll offer points, cashback, instant perks, or join a shared rewards network.
Configure Program Rules. Set up your earning structure, redemption options, tiers, and brand guidelines with help from your provider.
Connect to Your Tech Stack. Integrate the loyalty system with your PMS, booking engine, and email platform to automate data syncing.
Launch & Promote. Add the program to your website, send launch campaigns to past guests, and train your front desk to enroll guests at check-in.
Track & Optimize. Monitor performance through analytics dashboards and fine-tune your offers based on guest engagement and booking behavior.
Grow & Scale. Add new reward types, build guest tiers, or connect to broader loyalty ecosystems to evolve your program over time.