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Independent Loyalty Programs

Hotel Tech Report | Last updated
16 PRODUCTS REVIEWED
165 HOTELIERS SURVEYED
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We’ve surveyed 165 hoteliers across more than 18 countries to understand which are the best Loyalty Programs for Independents vendors, along with everything you need to know in order to buy the right Loyalty Programs for Independents for your hotel (including our 2023 Loyalty Programs for Independents Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
MOST POPULAR
Most Popular Loyalty Programs for Independents

Choosing the right Loyalty Programs for Independents for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.

Highest HT Score The Guestbook (rated 97% by 119 Hoteliers)
Most Recommended The Guestbook (rated 97% by 119 Hoteliers)
For Boutiques. The Guestbook (rated 98% by 46 Boutiques)
For Resorts. The Guestbook (rated 97% by 45 Resorts)
For Luxury Hotels. The Guestbook (rated 97% by 26 Luxury Hotels)
For Branded Hotels. The Guestbook (rated 94% by 16 Branded Hotels)
For City Center Hotels. The Guestbook (rated 95% by 10 City Center Hotels)

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PRODUCT RANKINGS
Independent Loyalty Programs Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

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  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
The Guestbook
4.8 (119 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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winner logo badge 2023 WINNER
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2023 HotelTechAwards
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The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its 1 million+ registered members.
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dailypoint™
4.5 (39 reviews)
Ht score logo 94 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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second finalist logo 2023 FINALIST
Hoteliers voted dailypoint™ as the #2 Loyalty Programs for Independents provider in the 2023 HotelTechAwards
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Run your own hotel loyalty program - with Loyalty by dailypoint™
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+11 MORE
Ireckonu
IRewardU | A hyper-personalized approach to reimagining hotel loyalty
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RECOMMENDED BY
+8 MORE
Stash Rewards
Welcome to the official loyalty program of the best independent hotels!
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LaaSie.ai
A powerful hotel hotel loyalty program to dynamically create one-to-one relationships with guests
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RECOMMENDED BY
+11 MORE
Hospitality Marketing Concepts
Loyalty Programs, Frequency Guest Programs, Marketing, Database Management, CRM, and Database Segmentation
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Preferred Hotel Group
Sales, Marketing, and Distribution
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Wanup
A new type of loyalty club for a new generation of traveler
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IBC Hospitality Technologies
The InnCentives Loyalty Program rewards travelers for staying at local, unique and authentic destinations. At InnCentives, independent travel doesn't mean giving up rewards!
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House Advantage LLC
Customer Loyalty, Loyalty Software Solutions, Customer Engagement, System Interface & Integration Expertise, Loyalty Strategy, Loyalty Marketing, Customer Lifetime Value, Rewards Programs, Retail Loyalty Programs, Restaurant Loyalty Programs, and Resort Loyalty Programs
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PRODUCT BUNDLES
These Product Suites Also Contain Loyalty Programs for Independents
Other solutions that offer an integrated loyalty programs for independents add-on module with their core product offering
BookingWhizz
4.8 (30 reviews)
Ht score logo 81 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

BookingWhizz’s Loyalty Programs for Independents product suite also includes:

Loyalty Programs for Independents Guest Surveys & Feedback Guest Messaging Software + 4 more modules
Experience Hotel
4.7 (66 reviews)
Ht score logo 78 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Experience Hotel’s Loyalty Programs for Independents product suite also includes:

Contactless Check-in Guest Surveys & Feedback Reputation Management + 5 more modules
Cendyn
3.5 (35 reviews)
Ht score logo 74 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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or read reviews

Cendyn’s Loyalty Programs for Independents product suite also includes:

Loyalty Programs for Independents Staff Collaboration Tools
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SkyTouch Technology
4.5 (89 reviews)
Ht score logo 84 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more

or read reviews

SkyTouch Technology’s Loyalty Programs for Independents product suite also includes:

Loyalty Programs for Independents Housekeeping Software Rate Shopping & Market Intelligence + 3 more modules
OVERVIEW
What is Loyalty Programs for Independents
Finding the right Loyalty Programs for Independents solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Loyalty Programs for Independents vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.

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RELATED CATEGORIES

1. Hotel CRM & Email Marketing
2. Property Management Systems
3. Hotel Management Software
4. Marketplaces & Integrators

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Transparency is our policy. Learn how it impacts everything we do.

Mission
Our mission is to speed up pace of innovation and adoption of technology in the global hotel industry to make it one of the most digitally savvy and efficient industries on the planet.
Vision
Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.