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10 Best Independent Loyalty Programs

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2021 Winner HotelTechAwards
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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The Guestbook

HotelTech Logo score
HT SCORE
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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With over 1 million registered members and more than 700 partner hotels and resorts across 70 countries, The Guestbook is at the forefront of independent travel innovation. Our co...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted The Guestbook as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted dailypoint™ as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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dailypoint™ Loyalty

HotelTech Logo score
HT SCORE
89 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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dailypoint™ is the perfect platform – scalable and powerful. We run programs for individual hotels as well for international brands with more than 100,000,000 members. Drive ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted dailypoint™ as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Stash Rewards as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Stash Rewards

HotelTech Logo score
HT SCORE
8 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Stash Hotel Rewards allows members to earn and redeem points for free nights at unique, independently-run hotels across the U.S. Stash makes it easy for inspired travelers to brea...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted Stash Rewards as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Hoteliers voted Cendyn as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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eLoyalty (Cendyn)

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Cendyn’s eLoyalty solution allows you to put guests at the heart of what you do and reward them with uniquely personalized experiences that keep them coming back. eLoyalty is de...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Cendyn as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Hospitality Marketing Concepts as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Hospitality Marketing Concepts

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, i...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Hospitality Marketing Concepts as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Preferred Hotel Group as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Preferred Hotels & Resorts (iPrefer)

HotelTech Logo score
HT SCORE
7 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Preferred Hotels & Resorts is the worlds largest independent hotel brand, representing more than 650 distinctive hotels, resorts, residences, and unique hotel groups across 85 cou...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted Preferred Hotel Group as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted IBC Hospitality Technologies as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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IBC Inncentives

HotelTech Logo score
HT SCORE
6 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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InnCentives, patent pending loyalty program, belongs to the largest loyalty marketplace helping guests to earn free nights as well as maximize the value of the rewards. We enable ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted IBC Hospitality Technologies as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted House Advantage LLC as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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House Advantage

HotelTech Logo score
HT SCORE
5 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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We are a full-service loyalty strategy company with deep operational and strategic expertise in managing enterprise-level loyalty programs. We are engaged by some of the largest r...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted House Advantage LLC as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Elavon as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Elavon

HotelTech Logo score
HT SCORE
4 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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From payment processing to loyalty programs, fraud management to mobile innovations, security solutions to data-driven insights, together we can unlock a world of opportunities. A...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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2021 Winner HotelTechAwards
Hoteliers voted Elavon as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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2021 Winner HotelTechAwards
Hoteliers voted Wanup as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Wanup

HotelTech Logo score
HT SCORE
4 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Welcome to Wanup, a new type of loyalty club for a new generation of travellers. With a hand-picked selection of hotels across Europe, from urban boutiques to rural hideouts, our ...

Geography: Regional
Geography: Global Verified Customer Support: Yes No
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Hoteliers voted Wanup as the #1 Loyalty Programs for Independents provider in the 2021 HotelTechAwards
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Recent Loyalty Programs for Independents Articles

An untapped group that properties should engage: the local community

by
Lisa Apolinski
3 years ago

When guests arrive at your property, is it teeming with life and energy, or quiet and nearly empty in common areas? If you are looking to have an energetic vibe at your hotel, think about an untapped group that are near your property every day: locals. Tapping into your local community can help your property in a number of ways. Bringing in steady traffic: The first focus for tapping your local community is to have a steady stream of traffic onto your property. This can help with F&B sales, spa services, and even ‘stay-cation’ stays. Locals are a great group that can visit your property more than once a year, or even once a month. Having steady traffic from your local community is a great way to build loyalty and sales. You can provide local specials or food and beverage that showcase history or activity in the community. Showing energy and engagement at your property: Having a good number of locals can also help create the energy and engagement you seek at your property. Imagine a new visitor coming onto your property for the first time, and seeing your lobby bar full of activity and happy visitors, your restaurant booked for the evening and overall strong engagement between locals who are proud of their city and visitors who are interested in learning more about the city they are in. As engagement foundation, locals should be a cornerstone for your property’s activity. Encouraging great reviews: One final consideration is how your locals can boast about your amazing property features, as they have access to them every day. Encourage locals to share what they love about visiting your property and what makes their visits special. There may be a spa service they come for, a drink they enjoy after a hard day’s work, or simply the ambiance and luxury the property gives them. By sharing these tips, they are helping you showcase the best features of your property – and it may even be things you did not know. Tap into the amazing local community around your property. They can give you engagement that your guests will enjoy and make your property the place to be.

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Recent Loyalty Programs for Independents News & Community Updates

Deutsche Hospitality Relies on Dailypoint for "H Rewards

dailypoint™
5 months ago

Deutsche Hospitality presented its new loyalty and rewards program "H Rewards" in summer 2020. With the bonus program, Deutsche Hospitality opened up a significantly expanded benefits package for all guests of its five brands. Behind one of the most modern and efficient hotel bonus programs is dailypoint™. The new loyalty and rewards program of Deutsche Hospitality has been online since July 2020. "H Rewards" includes all five hotel brands of Steigenberger Hotels AG/Deutsche Hospitality - including Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. With this step, the hotel company is bringing itself up to date in terms of technology and now offers one system across all hotel brands. Necessary for the implementation was the technical know-how of dailypoint™ to bundle several customer loyalty programs in one system, and also to correctly implement the high standard of GDPR requirements. Partner systems include Miles&More, Payback and the customer loyalty program of Deutsche Bahn. dailypoint™ has been the strategic partner for central data management and company-wide customer relationship management (CRM) since 2018. "Deutsche Hospitality has set itself the goal of playing a pioneering role in the digitalization of the industry. We are proud to be a central pillar in this," says Dr. Michael Toedt, founder and CEO of dailypoint™. The platform approach of dailypoint™, which enables the integration of additional systems quickly and easily, was decisive for the successful implementation. Besides Incert, one of the best voucher systems on the market, SynXis from Sabre is also part of the solution. The project was implemented by Workmatrix, one of the leading web agencies and specialized in the implementation of complex hotel websites. Stefan Elsner, managing director of Workmatrix emphasizes how well the cooperation of the partners in this project went. "The perfect connection of the different systems is nowadays the key to success", explains Stefan Elsner. "For a company-wide and global CRM strategy, as well as a cross-brand and individualized approach to our guests and members, a central, cross-system guest profile plays the decisive role. dailypoint™ supports us in a wide range of processes within the new bonus program, from the registration process to the administration of the points account, the redemption of points, the sending of booking confirmations and, last but not least, the bundling of the points in a central guest profile," explains Christian Saliger, Director CRM & Loyalty at Deutsche Hospitality. "The holistic approach at Deutsche Hospitality is unique. Hardly any other hotel company has discovered digitalization for itself and knows how to use it as well as this company", adds dailypoint™-CEO Dr. Michael Toedt.

WebRezPro Integrates VOILÀ Hotel Rewards

WebRezPro
1 year ago

WebRezPro property management system (PMS) by World Web Technologies Inc. (WWT) is pleased to announce integration with leading loyalty program for independent hotel brands, VOILÀ Hotel Rewards, for more efficient and accurate management of reward member accounts that results in increased loyalty and bookings. Uniting a global network of select independent hotels and redemption partners, VOILÀ Hotel Rewards is a customizable points-based guest loyalty program that enables independent hotels and groups to level the playing field with chain brands while maintaining their own unique branding and qualities. The direct interface between WebRezPro PMS and VOILÀ creates a fully integrated guest loyalty solution that automatically awards member accounts, eliminating the need to manually duplicate data and cross-check systems, and ensures accuracy of reward point balances, increasing guest satisfaction. “VOILÀ Hotel Rewards provides the world’s best boutique hotels and independent hotel groups with a completely customizable and hotel-branded reward program that allows them to increase value and build better customer relationships,” said Peter Gorla, Managing Director of VOILÀ Hotel Rewards. “By tightly integrating with WebRezPro, we are able to extend VOILÀ’s seamless loyalty platform to WebRezPro’s existing and future client-base, providing these hotels with a turnkey long-term loyalty program and customer engagement strategy.” The interface works by automatically extracting all qualifying member stay transactions from the PMS and sending this data via a secure channel to the VOILÀ loyalty program daily, where points are automatically awarded to member accounts as determined by the program rules set by each participating hotel. “Building guest loyalty is key to driving direct bookings and remaining competitive,” commented Frank Verhagen, President at WWT. “The seamless integration between WebRezPro and VOILÀ Hotel Rewards makes rewarding guest loyalty effortless and ensures every loyal guest is recognized and rewarded.”