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Review of The Guestbook

10
Direct bookings and loyalty made easy — signup timing could be better
Associate Director of Revenue Management from 200 to 499 room City Center Hotels in Toronto (Canada)
Verified
1 days ago
Products Reviewed
Loyalty Programs for Independents
Direct Booking Tools
What do you like most?
The Guestbook is a loyalty program that encourages direct bookings via cash rewards (5% Cash Back, 5% Cash for a Cause, or 15% Cash Forward for a future reservation). The program helps to increase conversion and loyalty, and enables us to more easily compete against the loyalty programs offered by major OTAs. The program is free for guests to join and guests can earn rewards at hotels all over the world, with 900+ hotels and 4 million+ members worldwide. As an independent hotel, having a program with a global draw is a huge selling feature for us! Reward redemption is easy with the Guestbook taking care of the logistics and guests being able to redeem via Paypal, Visa, Venmo, or Gift Cards. Reconciling reservations is also a straightforward process, similar to reconciling reservations for major OTAs. The Guestbook integrates directly with our booking engine, so guests can see in real-time the rewards they will receive when they book! Our e-mail marketing program is also able to identify Guestbook members, so we can send out targeted promotions that are exclusively available to members of our loyalty program. They even have a meeting planner incentive program, to help us compete on that front as well! Additionally, I believe that the cash back and cash forward options allow guests to more easily see the value of the program as compared to a points-based program where they may not understand the value of the points. The increased incentive for Cash Forward also encourages guests to bank their rewards to stay at another property within the program, helping to increase loyalty and drive repeat business. Finally, The Guestbook has a fantastic team who is a true joy to work with. They are incredibly responsive, and always looking for new ways to help us to drive direct bookings. I genuinely don't think we could ask for a better team to work with!
What do you dislike or think could be improved?
I wish guests did not have to be a member before the reservation was made (and could instead sign up at any point before check-out) as this would help to drive membership more easily.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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