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Review of Thynk

10
Connected sales and clear dashboards — needs stronger tour operator contracting
Digital Transformation Officer from 200 to 499 room City Center Hotels in Vravrona (Greece)
Verified
3 days ago
Products Reviewed
Hotel Sales Software
Hotel CRM & Email Marketing
RFPs & Proposal Management Software
What do you like most?
At Zeus International Hotels & Resorts, Thynk has given us the foundation for a connected sales ecosystem across our hotels. It brings corporate accounts, group business, meetings and events, customer relationships and sales opportunities into one platform designed for the way hoteliers actually work. The enquiry process is especially compelling. Cvent integration, Co-Pilot email capture and automated document templates help sales teams handle RFPs with speed and consistency. Thynk’s RFP form can also be placed in the Meetings & Events section of each hotel’s website, linking submissions directly to CRM enquiries so Sales can pick them up promptly and respond while the opportunity is fresh. The connectivity with the PMS adds operational context to the commercial picture. Thynk’s Dashboards are exceptional. They give both hotel teams and group management clear visibility into pipeline, account production, conversion and sales performance. In my view, their clarity and usefulness set a high standard in hospitality CRM analytics. Thynk continues to add capabilities, and we see further potential to connect its sales intelligence with iDeaS RMS Groups Pricing Evaluator as our commercial ecosystem develops. For a hotel group seeking better coordination, faster responses and more informed decisions, Thynk is an outstanding platform.
What do you dislike or think could be improved?
My priority would be a comprehensive Tour Operator Contracting functionality for resort hotels. The full TO/TA contract should be reflected in Thynk, including its revenue and room-night potential, so that we can monitor actual sales, pickup and allotment utilisation against what each agreement could deliver. Thynk’s Dashboards could then show how sales progress throughout the season, comparing production both with the STLY and with the contracted potential. We would also want to record the geographic markets served by each tour operator and analyse performance by market and stay period. For a hotel group, the view must work at two levels: comparing all tour operators within each hotel, and comparing each tour operator’s production across the entire portfolio. That would reveal our best producers, where potential remains untapped and where Sales should act before the season is lost. Extending Thynk’s analytics to this important part of resort business would make an already exceptional platform even more valuable to hoteliers.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5

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