ASA Hotel Software vs. Noovy PMS: Which Is Right for You?

Updated June 18, 2026  ·  36 verified reviews analyzed

TLDR

We analyzed 36 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ASA Hotelsoftware shines , with exclusive features like On premise and Mobile Device Notes & Tasks (Voice-to-Text).

Noovy shines when it comes to ease of use , with exclusive features like Tablet/Kiosk Check-in and Guest Messaging.

See the full breakdown below ↓

How Does ASA Hotel Software Compare to Noovy PMS?

Side-by-side ratings based on 36 verified hotelier reviews on HTR.

HTScore
0
71
Likelihood to Recommend
100%
99%
Ease of Use
4.7/5
4.9/5
Customer Support
4.7/5
4.9/5
Value for Money
4.7/5
5.0/5
Starting Price From $1,000/mo From $600/mo
Verified Reviews 11 25

What Are the Pros and Cons of ASA Hotel Software vs Noovy PMS?

After analyzing 36 verified reviews, ASA Hotelsoftware users most value its , while Noovy users highlight ease of use, customer service, automated payment processing. Click any theme to see what reviewers say.

ASA Hotelsoftware ASA Hotelsoftware Noovy Noovy
Pros
+ Ease of Use
+ Customer Service
+ Automated Payment Processing
+ Direct OTAs Integration
Cons
Design
Reporting Tools
Translation Issues

ASA Hotelsoftware vs Noovy: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ASA Hotelsoftware ASA Hotelsoftware Noovy Noovy
Small (10-24 rooms) #49 4 reviews #39 11 reviews
Mid-Size (25-74 rooms) #43 6 reviews #38 12 reviews

By Property Type

Segment ASA Hotelsoftware ASA Hotelsoftware Noovy Noovy
Boutique #61 1 reviews #38 14 reviews
Luxury #51 2 reviews #54 2 reviews
Branded / Chain #59 1 reviews #52 2 reviews
Extended Stay #39 2 reviews

By Region

Segment ASA Hotelsoftware ASA Hotelsoftware Noovy Noovy
Europe #27 11 reviews #22 23 reviews
Middle East #16 2 reviews

The Decision

Choosing between ASA Hotelsoftware and Noovy PMS hinges on your hotel’s specific needs and operational priorities. Both systems aim to streamline hotel management, but they differ significantly in scope, user experience, and regional presence. ASA Hotelsoftware, with its 11 reviews and recent feedback, offers a more established platform primarily trusted in European markets. Noovy, with 19 reviews and a broader global footprint, emphasizes automation and affordability for modern hoteliers. Which solution fits your hotel’s growth plans and technical requirements?

Is ASA Hotelsoftware or Noovy PMS Better for Hotels?

Both ASA Hotelsoftware and Noovy PMS serve the core purpose of managing reservations, guest data, and operations. ASA is an all-in-one platform with extensive modules like Spa & Wellness, Gift Vouchers, and shift planning, appealing to resorts and larger properties. Noovy, on the other hand, combines PMS, channel management, and booking engine into one system, focusing on ease and automation. The key divergence is regional presence and feature depth; ASA is more mature in Europe, while Noovy offers a broader global reach with a focus on automation. Do you prioritize regional support or integrated automation?

Noovy PMS vs ASA Hotelsoftware: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, easy-to-use system with a focus on automation, Noovy is the clear choice. It excels at streamlining operations, reducing manual tasks, and offering direct integrations with OTAs, ideal for independent hotels and small chains. Conversely, if your property benefits from advanced modules like spa management, gift vouchers, and shift planning, ASA Hotelsoftware suits resorts and larger hotels seeking a versatile solution. For properties requiring extensive operational features, ASA’s depth is advantageous; for leaner, tech-savvy properties, Noovy’s simplicity wins out.

Is ASA Hotelsoftware or Noovy PMS Easier to Use?

ASA Hotelsoftware holds a high ease-of-use rating at 4.73/5, with reviews praising its logical layout and straightforward operation. However, some users find its design slightly outdated, though updates are expected. Noovy outperforms with a 4.84/5 score, with reviews emphasizing its intuitive interface and quick onboarding, often highlighting how easy it is to train staff. Both platforms are highly rated for user-friendliness, but Noovy’s focus on automation and simpler workflows makes it slightly easier to adopt. Edge: Noovy.

Which Has Better Features: ASA Hotelsoftware or Noovy PMS?

ASA offers 8 exclusive modules like Spa & Wellness, Gift Vouchers, and Mobile Voice-to-Text notes, expanding operational capabilities beyond basic PMS. Noovy provides 10 unique features including a built-in Booking Engine, Channel Manager, and online check-in, integrating core functions into one system. Shared features total 38, but ASA’s additional modules cater to full-property management, whereas Noovy’s features emphasize automation and connectivity. Overall, ASA’s broader operational tools give it an edge for larger or resort properties.

Which Has Better Customer Support: ASA Hotelsoftware or Noovy PMS?

ASA’s support score of 4.73/5 reflects consistent praise for its dedicated support staff and responsive service, with reviews mentioning accessible contact persons and ongoing assistance. Noovy’s slightly higher rating at 4.89/5 emphasizes its friendly, round-the-clock support, with users describing it as fast and reliable. Both are highly rated, but Noovy’s lighter support feedback suggests a slightly more satisfied user base. Edge: Noovy.

Which Has More Integrations: ASA Hotelsoftware or Noovy PMS?

ASA boasts 49 verified partners, including renowned integrations like Fairmas, Vingcard, and Onity, with three shared partners like Customer Alliance and RoomPriceGenie. Noovy integrates with 40 verified partners, including OTA giants like Booking.com via its channel management features and Revinate for guest feedback. ASA’s broader partner network indicates greater flexibility for complex setups, but Noovy’s focus on direct OTA integrations simplifies channel management for independent hotels. Edge: ASA.

Which Do Hoteliers Rate Higher: ASA Hotelsoftware or Noovy PMS?

ASA’s 11 recent reviews average a 5/5 rating, predominantly from resort properties, underscoring satisfaction with its extensive modules and reliability. Noovy has 18 reviews, also averaging 5/5, with many praising its automation and ease of use, especially for smaller or independent hotels. Both products garner high praise, but Noovy’s more recent reviews and global presence suggest a slightly more positive current sentiment. Edge: Noovy.

How Much Do ASA Hotelsoftware and Noovy PMS Cost?

ASA’s base price is $1,000 per hotel, with no mention of monthly fees or trials, positioning it as a premium, one-time investment. Noovy charges €£$5 per room per month, emphasizing affordability and scalability, with no current trial options but a clear monthly fee structure. For budget-conscious hotels or those seeking predictable ongoing costs, Noovy’s lower price point offers a compelling value proposition.

What Type of Hotel Should Use ASA Hotelsoftware?

  • Hotels that need full-property management, including spa, wellness, and gift voucher modules.
  • Resorts with multiple departments requiring integrated solutions.
  • Hotels with complex pricing models that can benefit from ASA’s detailed setup, despite some customization limitations.
  • Larger properties aiming for a comprehensive system that manages everything from reservations to staff planning.
  • Teams that prioritize detailed guest data storage, reporting, and multi-department coordination.

Not ideal if your hotel is small, needs quick setup, or prefers a lightweight, cost-effective system. ASA’s more extensive modules may seem overwhelming for independent properties with straightforward operations.

What Type of Hotel Should Use Noovy PMS?

  • Independent hotels, boutique properties, and small chains seeking affordability and automation.
  • Hotels that want an all-in-one system combining PMS, channel management, and booking engine.
  • Teams that prioritize ease of onboarding, quick staff training, and rapid operational setup.
  • Properties looking to reduce manual tasks, automate payments, and connect directly to OTAs.
  • Hotels in regions where Noovy’s global support and multi-language capabilities are advantageous.

Not ideal if your hotel requires highly specialized modules like spa management or complex pricing models. Larger resorts with extensive operational needs might find Noovy’s feature set limiting.

Noovy PMS vs ASA Hotelsoftware: The Bottom Line for Hotels

At its core, ASA Hotelsoftware offers a comprehensive, multi-department management platform suited for resorts and larger properties with complex needs. Its extensive modules and regional focus make it ideal for established European hotels seeking depth in management tools. Noovy, with its streamlined interface, automation features, and lower price point, appeals to independent and boutique hotels aiming for efficiency and quick deployment.

If your hotel benefits from broader operational features and regional support, ASA is the more fitting choice. Its deeper module set justifies the higher price for properties that need an all-encompassing platform. Conversely, if your priority is automation, ease of use, and affordability, Noovy stands out as the better fit. Its positive reviews and recent growth suggest it’s well-suited for modern, tech-savvy hotels seeking simplicity and speed.

In conclusion, for established resorts needing extensive management capabilities, ASA offers proven reliability and depth. For independent hotels focused on automation, cost-efficiency, and rapid onboarding, Noovy is the smarter pick. Your decision should be guided by your hotel’s size, operational complexity, and regional presence needs.

How Much Do ASA Hotel Software and Noovy PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ASA Hotelsoftware ASA Hotelsoftware Noovy Noovy
Starting Price From $1,000/mo From $600/mo

Which Features Does ASA Hotel Software Have That Noovy PMS Doesn't (and Vice Versa)?

According to HTR's product database, ASA Hotel Software and Noovy PMS share 38 features. Here are the key differences — features one has that the other lacks.

Feature ASA Hotelsoftware ASA Hotelsoftware Noovy Noovy
Automated Assignments
Automated reminders
Booking Engine
Channel Manager
EPoS
Gift Vouchers
Integrated CRS
Mobile Device Notes & Tasks (Voice-to-Text)
On premise
Online Checkout
Spa & Wellness Module
Tablet/Kiosk Check-in

Showing top differences. 6 more features differ between these products.

ASA Hotelsoftware vs Noovy: The Bottom Line

ASA Hotelsoftware
ASA Hotelsoftware
5.0/5 from 11 reviews

Ranks higher for

X-Small (< 10 rooms) #42 vs #46
Bed & Breakfast & Inns #47 vs #51
Luxury #51 vs #54
Resorts #45 vs #54

Unique capabilities

Spa & Wellness Module On premise Gift Vouchers EPoS Mobile Device Notes & Tasks (Voice-to-Text)
4.7/5 ease of use 4.7/5 support 49 integrations
Visit Profile
Noovy
Noovy
5.0/5 from 25 reviews

What hoteliers love

Ease of Use 94% positive

Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces... Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces operational errors.

Customer Service 100% positive

Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfa... Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfaction with the product.

Automated Payment Processing 64% positive

The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appre... The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appreciated for its efficiency in handling non-refundable bookings.

Where hoteliers push back

Design 62% negative

Users appreciate the software's functionality but note that the design is slightly outdated, though a redesign is anticipated to address this issue.

Reporting Tools 43% negative

The software offers robust reporting tools that provide insights into various aspects of hotel operations, aiding in better management decisions.

Ranks higher for

Mid-Size (25-74 rooms) #38 vs #43
Small (10-24 rooms) #39 vs #49
Boutique #38 vs #61
Branded / Chain #52 vs #59

Unique capabilities

Channel Manager Integrated CRS Booking Engine Tablet/Kiosk Check-in Automated reminders
4.8/5 ease of use 4.9/5 support 40 integrations
Visit Profile

Frequently Asked Questions About ASA Hotel Software vs Noovy PMS

Can ASA Hotel Software replace Noovy PMS?

It depends on your requirements. ASA Hotel Software and Noovy PMS share many core Property Management Systems features, but each has unique capabilities. ASA Hotel Software offers 49 verified integration partners, while Noovy PMS offers 40. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Noovy PMS leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ASA Hotel Software or Noovy PMS offer a free plan?

ASA Hotel Software: No. Noovy PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ASA Hotel Software and Noovy PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ASA Hotelsoftware has an HT Score of 0 and Noovy has 71. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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