ASA Hotel Software vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system is crucial for your hotel's success. Both ASA Hotelsoftware and ThinkReservations PMS aim to streamline operations and enhance guest experiences, but they diverge significantly in features, regional presence, and user feedback. Your decision depends on your hotel’s size, location, and specific operational needs.

ASA Hotelsoftware offers a highly versatile, well-established platform largely used in Europe with a focus on comprehensive management modules. ThinkReservations, on the other hand, is more popular in North America with a strong emphasis on online booking, integrations, and ease of use.

Are you prioritizing extensive feature sets and regional support, or is seamless OTA integration and a user-friendly interface more important for your operation?

Is ASA Hotelsoftware or ThinkReservations Better for Hotels?

ASA Hotelsoftware and ThinkReservations each target different hotel profiles with distinctive strengths. ASA is a mature, feature-rich platform favored by resorts and larger establishments, especially in Europe, focusing on broad management functions like guest CRM, revenue management, and spa modules. ThinkReservations appeals more to small hotels, B&Bs, and vacation rentals in North America, excelling in online booking, channel management, and guest communication.

While ASA’s reviews emphasize its flexibility and comprehensive modules, it has a limited review base (11 reviews) and regional presence. ThinkReservations is backed by over 350 reviews, with recent feedback highlighting its simplicity, rapid onboarding, and high customer satisfaction.

Your hotel's geographic location, size, and operational focus will influence which system better solves your problems. Do you need a broad, multi-module platform or a streamlined, booking-centric PMS?

ThinkReservations PMS vs ASA Hotelsoftware: Which Should Your Hotel Choose?

If your hotel is a small property, B&B, or vacation rental operator in North America seeking quick setup, a straightforward interface, and strong OTA integration, ThinkReservations is the clear choice. Its robust booking engine, automated reminders, and high user ratings make it ideal for properties prioritizing online reservations and guest messaging.

Conversely, if your hotel operates across Europe or has complex operational needs—such as managing a resort with multiple departments, spa services, and revenue management—ASA Hotelsoftware’s extensive feature set and proven track record make it the better fit. Its higher feature count and management modules serve larger, multi-service hotels better.

Your decision hinges on your hotel’s size, location, and operational complexity. Do you need a simple, online-booking-focused PMS, or a full-scale management solution?

Is ASA Hotelsoftware or ThinkReservations Easier to Use?

Both products are highly rated for usability, with ASA scoring 4.73/5 and ThinkReservations slightly higher at 4.82/5. ThinkReservations frequently receives praise for its intuitive interface, quick onboarding process, and straightforward reservation management, making staff adoption easier. Many reviews mention how new users can start managing bookings with minimal training.

ASA Hotelsoftware's interface is also rated well, with users appreciating its logical layout and customization options, but some note that it may require more training due to its extensive modules. ASA's interface is robust but could be overwhelming for smaller teams or less tech-savvy users.

Edge: ThinkReservations.

Which Has Better Features: ASA Hotelsoftware or ThinkReservations?

ASA Hotelsoftware offers 46 features, including specialized modules like Spa & Wellness, Revenue Management, Guest CRM, and ID & Passport Scanner—features not available in ThinkReservations. These suite of tools support complex hotel operations and multi-department management.

ThinkReservations provides 39 features, notably including a built-in booking engine, channel manager, automated reminders, and tablet/kiosk check-in. Its strengths lie in simplified online bookings and integrations that help small properties maximize revenue and streamline guest communication.

With 13 features unique to ASA and 6 only in ThinkReservations, ASA provides a broader management toolkit. For operational depth, ASA has the edge.

Edge: ASA Hotelsoftware.

Which Has Better Customer Support: ASA Hotelsoftware or ThinkReservations?

ThinkReservations holds a slight edge with a 4.82/5 support rating, and reviews frequently commend its accessible, knowledgeable support team. Users highlight quick response times and the ease of contacting developers directly, making implementation and troubleshooting smoother.

ASA Hotelsoftware’s support is rated 4.73/5, with reviews mentioning helpful contact persons, though some note updates could be faster. Its user base, though smaller, appreciates dedicated support but acknowledges some room for quicker responses.

Edge: ThinkReservations.

Which Has More Integrations: ASA Hotelsoftware or ThinkReservations?

ASA Hotelsoftware connects with 49 verified partners, including major industry players like RateBoard, Vingcard, and SuitePad. Its extensive partner network covers revenue, guest experience, and facility management integrations, ideal for larger operations needing comprehensive connectivity.

ThinkReservations has 16 verified partners, including TripAdvisor, Airbnb, and Expedia, focusing on OTA and channel management integrations. Its platform is optimized for small and mid-sized properties that rely heavily on online channels.

ASA's broader integration ecosystem gives it the edge for hotels requiring diverse system connectivity.

Edge: ASA Hotelsoftware.

Which Do Hoteliers Rate Higher: ASA Hotelsoftware or ThinkReservations?

ThinkReservations boasts a 4.88/5 rating from 343 reviews, predominantly from small hotels, inns, and vacation rentals. Users praise its ease of use, seamless onboarding, and effectiveness in boosting revenue through automated features.

ASA Hotelsoftware, with only 11 reviews, has a perfect 5/5 rating but a smaller sample size. Its reviews commend its versatility and breadth of functions but note the steeper learning curve.

Given the volume and recency of reviews, ThinkReservations enjoys higher overall satisfaction ratings.

Edge: ThinkReservations.

How Much Do ASA Hotelsoftware and ThinkReservations Cost?

ASA Hotelsoftware’s pricing starts at $1,000, with no mention of monthly fees or implementation costs. Its higher upfront fee reflects its comprehensive feature set and enterprise focus.

ThinkReservations charges a lower base fee of $500 but does not specify ongoing monthly or implementation costs. Its pricing structure favors smaller properties seeking a cost-effective, feature-rich solution.

Your choice depends on your budget and required functionality—ThinkReservations offers a more accessible entry point, while ASA targets larger, more complex hotels.

What Type of Hotel Should Use ASA Hotelsoftware?

• Hotels that operate large resorts with multiple departments needing integrated management.
• Properties requiring specialized modules like spa, revenue management, and guest CRM.
• Hotels in Europe that benefit from ASA’s regional support and extensive feature set.
• Teams that want a customizable platform capable of handling complex pricing and guest data.
• Not ideal if your hotel is small, with minimal management needs, or if you prefer a cloud-based, easy-to-setup system.

ASA’s solutions suit properties seeking a full suite of management tools with room for customization across departments.

What Type of Hotel Should Use ThinkReservations?

• Small hotels, B&Bs, inns, or vacation rentals in North America looking for an intuitive, fast-to-implement system.
• Properties prioritizing online booking, OTA integrations, and automated guest communication.
• Hotels that want a straightforward booking engine with upselling features to increase revenue.
• Teams that prefer a platform with excellent support and rapid onboarding.
• Not ideal if your hotel requires extensive management modules, spa, or revenue management features.

ThinkReservations is ideal for small, digitally-focused properties aiming for simplicity without sacrificing functionality.

ThinkReservations vs ASA Hotelsoftware: The Bottom Line for Hotels

The core difference is scope: ASA Hotelsoftware offers a broader, more complex solution suited for larger resorts and properties with diverse management needs. ThinkReservations prioritizes simplicity, online booking, and guest engagement, making it perfect for small hotels and vacation rentals.

If your hotel needs a multi-department platform and extensive integrations, ASA’s extensive features and regional presence make it the right choice. For properties looking for a user-friendly system that simplifies booking and guest management, ThinkReservations is the clear winner.

Choose ASA if operational depth and customization are non-negotiable. Opt for ThinkReservations if ease, speed, and online booking are your priorities.