The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 147 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Ask Nicely shines .
Revinate shines in ease of use and customer support — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 147 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 147 |
After analyzing 147 verified reviews, Ask Nicely users most value its , while Revinate users highlight guest feedback and review management, ease of use and user interface, comprehensive analytics and reporting. Click any theme to see what reviewers say.
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Guest Feedback and Review Management
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Ease of Use and User Interface
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Comprehensive Analytics and Reporting
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Revenue Increase through Email Campaigns and Upselling
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Email Design and Flexibility
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Automatic Detection of Invalid Email Addresses
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How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #3 18 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 75 reviews |
| Large (75-199 rooms) ▾ | — | #1 36 reviews |
| X-Large (200+ rooms) ▾ | — | #3 12 reviews |
By Property Type
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| Boutique ▾ | — | #2 71 reviews |
| Luxury ▾ | — | #2 75 reviews |
| Branded / Chain ▾ | — | #2 54 reviews |
| Extended Stay ▾ | — | #3 8 reviews |
By Region
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| North America ▾ | — | #1 64 reviews |
| Europe ▾ | — | #3 45 reviews |
| Asia Pacific ▾ | — | #2 14 reviews |
| Middle East ▾ | — | #2 6 reviews |
Choosing the right guest survey software can significantly impact your hotel’s reputation, guest satisfaction, and revenue. Both Ask Nicely and Revinate aim to help you gather guest feedback, but they approach this goal very differently. Ask Nicely focuses on customer experience management through basic feedback tracking, while Revinate offers a more comprehensive guest feedback and reputation management platform. Which system aligns better with your needs?
Ask Nicely is designed to improve customer experience by tracking CSAT and NPS scores, with AI-driven workflows and coaching tips. Its core strength lies in simple, real-time feedback to boost retention and referrals. Revinate, on the other hand, provides a full suite of guest feedback tools, including customizable surveys, review aggregation, and detailed analytics, helping hotels actively manage online reputation and guest insights. Do you need a straightforward CX tool or a more extensive reputation management system?
If your hotel needs comprehensive guest feedback, review management, and reputation boosting, go with Revinate. It offers 23 unique features, including social review tracking, on-site surveys, and sentiment analysis, making it ideal for hotels focusing on online reputation. If your goal is to swiftly track CSAT and NPS with minimal complexity, Ask Nicely might suffice, but keep in mind it has zero verified reviews and a focus primarily on customer experience rather than reputation.
Revinate’s user interface scores a 4.68/5 with detailed, intuitive dashboards, onboarding assistance, and a user-friendly experience. Its platform is praised for simplicity in creating campaigns and navigating data, making it accessible for teams of various tech skills. Ask Nicely, with a 0/5 rating, offers no recent reviews or data, but given its focus on customer experience management and lack of user feedback, it’s hard to assess. Edge: Revinate.
Revinate leads with 23 exclusive features, including SMS surveys, real-time alerts, social review tracking, and advanced segmentation, all aimed at managing guest feedback and reputation. Ask Nicely provides none of these features and focuses on basic feedback collection and workflow automation. If extensive features matter, Revinate clearly outperforms, offering tools that help turn guest insights into revenue opportunities. Edge: Revinate.
Revinate’s support ratings are strong at 4.53/5, with many reviews highlighting quick responses and helpful service. Users appreciate its responsiveness, especially during onboarding and complex campaigns. Ask Nicely has no recent reviews or ratings available, making it impossible to gauge support quality. Based on current data, Revinate’s support is the safer bet. Edge: Revinate.
Revinate boasts 98 verified integrations, including popular PMS, marketing, and review platforms, which streamline data flow. Ask Nicely offers no verified integrations, limiting its ability to connect with other hotel systems effectively. If your hotel relies on seamless system connectivity, Revinate’s extensive partner network provides a major advantage. Edge: Revinate.
Revinate scores an overall 4.65/5 based on 107 recent reviews, with hotels praising its ease of use, analytics, and support. Its satisfaction is especially high among luxury and resort properties. Ask Nicely, with no recent reviews or ratings, cannot be compared. Based on recent feedback, Revinate’s reputation among hoteliers is significantly stronger. Edge: Revinate.
Ask Nicely’s pricing details are unavailable, and it appears to lack a trial or transparent plan structure. Revinate charges a straightforward starting price of $100/month, with no free tier or trial, making it clear what your investment will be. For hotels prioritizing predictable costs and value, Revinate offers clearer pricing.
Not ideal if:
Not ideal if:
Revinate offers an all-in-one platform with 23 features, extensive integrations, and a proven track record of boosting online reputation and revenue. Its reviews and features are backed by 107 recent, detailed reviews, making it the clear leader.
Ask Nicely focuses solely on CSAT and NPS tracking, with no recent review data and no verified reviews. Its limited scope makes it suitable only for hotels seeking basic customer experience feedback without reputation management.
Choose Revinate if your hotel needs a comprehensive, well-supported guest feedback and reputation platform. If your needs are simple, and you prioritize internal CX metrics over online reputation, Ask Nicely might be enough—though limited data advises caution. Overall, Revinate is the stronger, more proven choice for hotels serious about guest insights and reputation growth.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, Ask Nicely and Revinate (Surveys) share 0 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| Social review tracking |
Showing top differences. 11 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
Revinate excels in aggregating guest feedback from multiple online platforms into a single dashboard, making it easier for hoteliers to monitor and re... Revinate excels in aggregating guest feedback from multiple online platforms into a single dashboard, making it easier for hoteliers to monitor and respond to reviews. This feature improves the guest experience by ensuring timely responses and addressing areas needing improvement.
Users find Revinate's interface to be intuitive and user-friendly, enhancing accessibility for various team members. The platform simplifies complex t... Users find Revinate's interface to be intuitive and user-friendly, enhancing accessibility for various team members. The platform simplifies complex tasks such as segmenting guest data and running detailed reports, saving time and effort for hotel staff.
Revinate offers robust analytical tools that empower hoteliers to make data-driven decisions. The reporting features allow for comprehensive breakdown... Revinate offers robust analytical tools that empower hoteliers to make data-driven decisions. The reporting features allow for comprehensive breakdowns of guest feedback, campaign performance, and other key metrics, which aid in operational and strategic planning.
Where hoteliers push back
While users appreciate the email campaign feature, several reviews mention the limitations in design flexibility. Adding more templates and customizat... While users appreciate the email campaign feature, several reviews mention the limitations in design flexibility. Adding more templates and customization options could enhance user experience and the effectiveness of marketing campaigns.
The need for better automatic detection of invalid email addresses was a recurring theme. Improving this feature could save hoteliers time and reduce... The need for better automatic detection of invalid email addresses was a recurring theme. Improving this feature could save hoteliers time and reduce errors in email campaigns.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Ask Nicely and Revinate (Surveys) share many core Guest Survey Software features, but each has unique capabilities. Ask Nicely offers 0 verified integration partners, while Revinate (Surveys) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Revinate (Surveys) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Ask Nicely: No. Revinate (Surveys): No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Ask Nicely has an HT Score of 0 and Revinate has 63. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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