The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 224 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BookingWhizz shines in ease of use and customer support , with exclusive features like PCI Complaint.
Revinate shines when it comes to email marketing campaigns — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 224 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $600/mo |
| Verified Reviews | 30 | 194 |
After analyzing 224 verified reviews, BookingWhizz users most value its upsell revenue, whatsapp automation, e-mail marketing, while Revinate users highlight email marketing campaigns, guest feedback and surveys, training and implementation support. Click any theme to see what reviewers say.
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Upsell Revenue
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Email Marketing Campaigns
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WhatsApp Automation
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Guest Feedback and Surveys
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E-mail Marketing
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Training and Implementation Support
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Integration and Customization
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PMS Integration
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Reporting
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Technical Issues and Bugs
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Mobile App Development
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Cost and Value Perception
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #12 6 reviews | #7 19 reviews |
| Mid-Size (25-74 rooms) ▾ | #16 12 reviews | #4 101 reviews |
| Large (75-199 rooms) ▾ | #8 11 reviews | #1 44 reviews |
| X-Large (200+ rooms) ▾ | #27 0 reviews | #2 22 reviews |
By Property Type
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| Boutique ▾ | #17 8 reviews | #3 94 reviews |
| Luxury ▾ | #11 17 reviews | #3 113 reviews |
| Branded / Chain ▾ | #9 27 reviews | #2 69 reviews |
| Extended Stay ▾ | #7 5 reviews | #8 6 reviews |
By Region
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| North America ▾ | #26 0 reviews | #1 90 reviews |
| Europe ▾ | #17 4 reviews | #8 53 reviews |
| Asia Pacific ▾ | — | #2 18 reviews |
| Middle East ▾ | #1 26 reviews | #5 4 reviews |
Choosing the right hotel CRM and email marketing platform is crucial for your team to improve guest engagement, increase revenue, and streamline operations. BookingWhizz CRM & Loyalty and Revinate are two prominent solutions, each with different strengths. Both aim to optimize communication and guest data management, but they diverge significantly in features, user experience, and review backing. Which one aligns better with your hotel's needs?
BookingWhizz CRM & Loyalty primarily targets both small and large hoteliers, emphasizing guest data centralization, upselling, and automated communication channels like WhatsApp. Revinate caters more to hotels seeking advanced segmentation, reputation management, and deep email marketing, especially in North America and Europe. While BookingWhizz boasts a higher review count and more recent feedback, Revinate's broader feature set and global presence make it appealing for larger, tech-savvy properties.
Both platforms solve guest engagement challenges but do so differently. BookingWhizz emphasizes direct messaging, loyalty, and booking enhancements, whereas Revinate focuses on reputation, detailed segmentation, and sophisticated email campaigns. Does your hotel prioritize direct messaging automation or reputation and segmentation?
If your hotel needs a cost-effective, easy-to-use CRM with a focus on upselling, loyalty, and WhatsApp integration, BookingWhizz is the way to go. Its high ease-of-use rating (4.97/5) and extensive review volume (29 reviews, all recent) underscore its reliability for smaller and branded hotels aiming to grow revenue through guest communication automation.
However, if your hotel benefits from advanced segmentation, reputation management, and a global partner network, Revinate is preferable. With 149 reviews, it offers a deep feature set like in-app responses, SMS surveys, sentiment analysis, and real-time alerts—best suited for larger hotels or chains wanting granular guest insights. Which features align more with your strategic goals?
BookingWhizz outperforms in ease of use, with a rating of 4.97/5 compared to Revinate's 4.62/5. According to recent reviews, users find BookingWhizz's interface intuitive, with quick onboarding and straightforward workflows. Its mobile app, however, remains a suggested upgrade, which could enhance on-the-go management.
Revinate's platform, while user-friendly, receives feedback on navigation complexity and initial setup challenges, especially for non-technical users. Support ratings are close (BookingWhizz 4.93/5 vs Revinate 4.6/5), but BookingWhizz’s simpler onboarding process provides an edge for teams prioritizing quick adoption. Edge: BookingWhizz.
Revinate offers a broader and more advanced feature suite with 14 features exclusive to it, including on-site/in-stay surveys, SMS surveys, sentiment analysis, real-time alerts, case management, and social review tracking. It also seamlessly integrates with a vast network of 98 verified partners, supporting complex marketing and reputation workflows.
BookingWhizz provides a solid core with 27 shared features and one exclusive: PCI compliance, critical for secure payment processing. Its unique focus on WhatsApp integration, loyalty programs, and chatbot functionalities makes it a good fit for hotels seeking direct messaging automation. Overall, Revinate’s larger feature set and integrations give it the edge.
BookingWhizz earns a support rating of 4.93/5, with reviews praising its quick, helpful responses and efficient issue resolution. Clients report that their support team is responsive and knowledgeable, making onboarding and ongoing use smooth.
Revinate’s support rating is slightly lower at 4.6/5, with reviews noting good support but some initial challenges during implementation. Some users mention that additional training could improve their experience, especially for non-technical staff. Given the recent review volume, BookingWhizz’s support quality has more recent backing, giving it a slight advantage. Edge: BookingWhizz.
Revinate’s overall rating of 4.67/5 with 149 reviews significantly surpasses BookingWhizz’s 0/5 rating from 29 reviews, which appear outdated and less trustworthy. Recent reviews overwhelmingly favor Revinate, citing its extensive features, reputation management, and marketing capabilities.
BookingWhizz’s reviews highlight ease of use and innovative WhatsApp integration but lack recent feedback or high star ratings, which diminishes confidence. For hoteliers seeking proven performance and strong peer validation, Revinate’s higher review count and recent positive feedback make it a safer choice.
BookingWhizz’s pricing begins at $400 per month without a freemium option, offering a straightforward, predictable cost structure. Revinate’s base price is $600 per month, with no free tier, reflecting its broader feature set and integrations.
Neither product provides detailed tiered pricing in the source material, but the higher base price of Revinate suggests it targets larger hotels or chains willing to invest more for extensive features. If budget is a key concern, BookingWhizz offers a more affordable entry point.
Hotels that benefit most from BookingWhizz are:
Not ideal if your hotel requires deep reputation management, complex segmentation, or in-stay surveys, as these features are limited or absent.
Revinate suits:
Not ideal if your hotel is small, budget-constrained, or prefers a simpler, more straightforward CRM platform lacking advanced reputation features.
BookingWhizz CRM & Loyalty offers a straightforward, cost-effective solution with a focus on guest engagement via WhatsApp, upselling, and loyalty programs. Its high ease-of-use and recent, plentiful reviews make it well-suited for small to mid-sized hotels wanting reliable automation.
Revinate provides a more comprehensive feature set, especially in reputation management, segmentation, and analytics, making it ideal for larger hotels and chains aiming for detailed guest insights and targeted marketing. Its extensive integrations and higher review volume support its position as a top-tier platform.
If your hotel’s priority is quick onboarding, ease of use, and direct messaging, BookingWhizz is the better choice. Conversely, if you need in-depth reputation tools, advanced segmentation, and a proven track record with larger properties, Revinate is the clear winner.
In summary, the decision hinges on your hotel’s size, complexity, and marketing ambitions. For most properties seeking recent peer validation and a stronger feature set, Revinate is the safer, more proven option.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $600/mo |
According to HTR's product database, BookingWhizz CRM and Loyalty and Revinate (Marketing) share 27 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| PCI Complaint | ||
| Social review tracking |
Showing top differences. 3 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
Users frequently mention BookingWhizz CRM's impact on increasing upsell revenue, facilitated by dynamic room upgrades and the promotion of ancillary s... Users frequently mention BookingWhizz CRM's impact on increasing upsell revenue, facilitated by dynamic room upgrades and the promotion of ancillary services, largely driven by automated communication channels. Many reviewers claim significant increases in revenue since implementing the platform.
BookingWhizz's WhatsApp automation stands out as a key feature, allowing hotels to engage guests effortlessly and increase upsell revenue. Many review... BookingWhizz's WhatsApp automation stands out as a key feature, allowing hotels to engage guests effortlessly and increase upsell revenue. Many reviews specifically highlight the ease and effectiveness of promoting services and room upgrades via this channel, resulting in substantial revenue growth.
The e-mail marketing module is praised for its user-friendly drag-and-drop editor, ability to create responsive templates, and insightful analytics. H... The e-mail marketing module is praised for its user-friendly drag-and-drop editor, ability to create responsive templates, and insightful analytics. Hotels appreciate the platform’s capability to personalize and schedule targeted email campaigns, enhancing customer engagement.
Where hoteliers push back
Some users suggest that reports could be more detailed and robust. Enhancements in this area can help identify further opportunities for upselling and... Some users suggest that reports could be more detailed and robust. Enhancements in this area can help identify further opportunities for upselling and market targeting more effectively.
A recurring suggestion is the development of a dedicated mobile app for easier on-the-go access to manage CRM and email marketing activities. This add... A recurring suggestion is the development of a dedicated mobile app for easier on-the-go access to manage CRM and email marketing activities. This addition could further improve the overall usability of the platform.
Ranks higher for
Unique capabilities
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BookingWhizz CRM and Loyalty and Revinate (Marketing) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. BookingWhizz CRM and Loyalty offers 2 verified integration partners, while Revinate (Marketing) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. BookingWhizz CRM and Loyalty leads in ease of use at 5.0/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BookingWhizz CRM and Loyalty: No. Revinate (Marketing): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BookingWhizz has an HT Score of 18 and Revinate has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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