The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 231 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Clock shines in ease of use and customer support — especially for independent properties (5.0/5) , with exclusive features like Centralized Messaging and Tablet/Kiosk Check-in.
roommaster shines when it comes to technical support — especially for brand properties (4.0/5) , with exclusive features like Native Email Marketing and Revenue Management Module.
Side-by-side ratings based on 231 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $500/mo |
| Verified Reviews | 79 | 152 |
After analyzing 231 verified reviews, Clock users most value its ease of use and accessibility, reservation and booking management, customer service and support, while roommaster users highlight technical support, reservation management, user-friendly interface. Click any theme to see what reviewers say.
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Ease of Use and Accessibility
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Technical Support
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Reservation and Booking Management
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Reservation Management
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Customer Service and Support
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User-friendly Interface
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Integration and Connectivity
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Reporting and Analytics
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System Stability
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Customization and Flexibility
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Customizable Reports
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Mobile and User Interface
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Integration Capabilities
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #21 19 reviews | #14 47 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 28 reviews | #7 66 reviews |
| Large (75-199 rooms) ▾ | #17 2 reviews | #6 10 reviews |
| X-Large (200+ rooms) ▾ | #5 5 reviews | #14 1 reviews |
By Property Type
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| Boutique ▾ | #18 30 reviews | #11 46 reviews |
| Luxury ▾ | #18 14 reviews | #17 15 reviews |
| Branded / Chain ▾ | #15 15 reviews | #12 20 reviews |
| Extended Stay ▾ | #16 8 reviews | #11 14 reviews |
By Region
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| North America ▾ | #17 11 reviews | #8 102 reviews |
| Europe ▾ | #9 38 reviews | #18 7 reviews |
| Asia Pacific | #12 4 reviews | — |
| Middle East | #18 2 reviews | #17 0 reviews |
Choosing the right hotel management software hinges on understanding how each platform addresses your hotel’s specific operational needs. Both Clock HMS by Clock and roommaster HMS aim to streamline hotel operations, but they cater to different hotel profiles and priorities. Clock’s more recent surge in reviews and higher overall ratings suggest it currently holds a stronger position, especially for hotels seeking a comprehensive, user-friendly system with robust integrations. So, which one better fits your hotel’s needs?
Clock HMS and roommaster HMS are both designed to centralize hotel operations, from reservations to guest management, but they diverge in focus and feature depth. Clock’s platform emphasizes dynamic pricing, online check-in, and guest portals, with a focus on seamless booking and revenue optimization. roommaster, on the other hand, leans heavily into reservation management, detailed reporting, and multi-property oversight, appealing to larger or multi-property groups. Are you looking for a streamlined revenue engine or a versatile operations hub?
If your hotel is a boutique or city-center property prioritizing a simple, intuitive interface and strong online booking features, Clock is the better fit. Its 63 reviews, with a recent 32 in the last six months, reveal a more engaged user base and higher overall scores (4.88/5 overall, 77.6/100 HTR score). For hotels that need extensive reservations, detailed reporting, or multi-property management—especially in larger hotel groups—roommaster’s suite of over 270 reports and deep integrations makes it the logical choice, despite a lower overall rating (4.32/5, 83.4/100).
Clock’s user ratings reflect an ease of use score of 4.73/5, supported by reviews citing straightforward navigation, clear workflows, and quick onboarding—"very easy to use" and "constant updates improve usability" are common sentiments. Conversely, roommaster’s score of 4.41/5 indicates a user-friendly interface but with more complexity possibly stemming from its extensive features and customization options. Clock’s modern design and quick learning curve give it the edge here.
Clock boasts 10 features exclusive to its platform, including online check-in, integrated CRS, automated assignments, and tablet check-in, making it a strong contender for properties seeking digital guest engagement tools. roommaster offers 30 features unique to its system, such as native email marketing, revenue management module, and guest CRM—features essential for larger operations focused on revenue growth and detailed guest data. Given the sheer number of unique features—30 versus 10—roommaster delivers more specialized tools, but Clock’s features are more oriented toward guest experience and operational automation.
Clock receives an average customer support rating of 4.78/5, with reviews praising quick, efficient support and constant improvements driven by customer feedback. The platform’s recent reviews highlight responsiveness and support quality, reinforcing its strong support reputation. roommaster’s support score of 4.34/5 indicates reliable assistance but slightly less enthusiasm from users, with some mentioning post-maintenance issues. Clearly, Clock’s support team is more consistently praised and more recent positive feedback makes it the superior choice here.
Clock’s integration count stands at 111 verified partners, nearly double roommaster’s 56. Shared integrations include major OTAs like SiteMinder and Revinate, with Clock offering additional integrations with Curacity, Hotel Investor Apps, and FLEXIPASS. roommaster’s integrations are more limited but include key partners like Sage, GuestCentric, and Vertical Booking. If extensive third-party connectivity is critical, Clock’s broader ecosystem provides a tangible advantage, making it the better choice for hotels emphasizing seamless system connectivity.
Clock’s recent reviews show a 95% likelihood to recommend, with an overall rating of 4.88/5, and a trust level reinforced by 32 reviews in the last six months. Its core user base includes boutique and city hotels rating it at an average of 4.83/5. roommaster’s ratings, while solid, are slightly lower at 4.32/5, with most reviews from larger hotels like resorts and extended stay properties. The higher recent ratings and review counts for Clock suggest it’s currently more highly valued by hoteliers.
Clock’s base price is $600 per month, with no freemium or trial options available. roommaster’s fee is slightly lower at $500 per month, also without a trial or freemium model. Both systems operate on a flat monthly fee, making costs straightforward, but Clock’s higher price may reflect its broader feature set and recent review momentum.
Clock HMS stands out as a versatile, easy-to-use platform with recent strong reviews, higher ratings, and more extensive integrations, making it ideal for boutique, city-center, and smaller hotels seeking operational simplicity and guest engagement. Its focus on revenue growth and modern features suits properties that want a seamless digital guest experience without overwhelming complexity.
roommaster offers a broad set of tools, especially suited for larger hotel groups or properties with complex operations needing extensive reporting, automation, and multi-property oversight. Its lower recent review count and some stability concerns suggest it’s better suited for hotels with dedicated IT support and a focus on data-driven management.
In conclusion, if your hotel values modern guest-facing features, ease of use, and strong recent support, Clock is the safer bet. However, if your operation demands detailed reporting, multi-property management, and extensive customization, and you can handle a potentially steeper learning curve, roommaster may serve you better. The choice ultimately depends on your hotel’s size, complexity, and strategic focus.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $500/mo |
According to HTR's product database, Clock HMS and roommaster HMS share 39 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| Channel Manager | ||
| Direct billing | ||
| Housekeeping Mobile App | ||
| Multi-lingual | ||
| Native Email Marketing | ||
| Online Checkout | ||
| Payment processing | ||
| Revenue Management Module | ||
| Revenue management module | ||
| Spa & Wellness Module | ||
| Tablet/Kiosk Check-in |
Showing top differences. 28 more features differ between these products.
We analyzed 6 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Faster processes, faster training, more time for staff to focus on the guests, and tasks that used to be done manually are now automated."
"From my point of view as an asset manager that has the responsibility to tell the owners about their investment, roommaster gives me all that information. It's easy to report and e..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
Clock PMS+ is widely praised for its intuitive interface and accessibility across various devices, making it easy for hotel staff to use and manage ta... Clock PMS+ is widely praised for its intuitive interface and accessibility across various devices, making it easy for hotel staff to use and manage tasks efficiently. Several reviews highlighted the ability to access the system from anywhere as a key benefit. The platform's user-friendly design is especially beneficial for new staff training.
Users appreciate the effectiveness of the reservation and booking management system, noting it as quick and seamless. The interface allows for easy re... Users appreciate the effectiveness of the reservation and booking management system, noting it as quick and seamless. The interface allows for easy reservation management and integrates with channel managers, enabling automatic booking imports, which helps in maintaining real-time availability and reducing manual entry errors.
Clock PMS+ offers reliable customer support, noted for fast and responsive assistance. Although generally praised, there is feedback regarding occasio... Clock PMS+ offers reliable customer support, noted for fast and responsive assistance. Although generally praised, there is feedback regarding occasional incorrect guidance and the need for expert advice. Users suggest improvements in experiential guidance and support for complex functionalities.
Where hoteliers push back
Though Clock PMS+ covers core analytics needs, many users indicate a desire for improved, customizable reporting. This includes integrating with Excel... Though Clock PMS+ covers core analytics needs, many users indicate a desire for improved, customizable reporting. This includes integrating with Excel and providing more detailed financial analyses and operational metrics. Some users find the existing reports inadequate and cumbersome to compile comprehensive insights from.
Users have expressed interest in more customization options and flexible settings to meet specific hotel needs. While generally satisfied, some users... Users have expressed interest in more customization options and flexible settings to meet specific hotel needs. While generally satisfied, some users note the desire to modify reports and interface settings to better support dynamic operations and marketing strategies.
Ranks higher for
Unique capabilities
What hoteliers love
The technical support team's responsiveness and expertise are consistently lauded, with many users expressing satisfaction with prompt issue resolutio... The technical support team's responsiveness and expertise are consistently lauded, with many users expressing satisfaction with prompt issue resolutions. However, some suggest better testing before updates to mitigate post-release issues.
Users praise ROOMMASTER for its ease of booking management, assisting in smooth reservation workflows and direct bookings. However, some report issues... Users praise ROOMMASTER for its ease of booking management, assisting in smooth reservation workflows and direct bookings. However, some report issues with OTA integrations leading to overbooking. Enhanced automation and seamless channel management would improve the overall efficiency.
Users commend the software's user-friendly design and ease of navigation, especially in handling reservations and transactions. However, some feedback... Users commend the software's user-friendly design and ease of navigation, especially in handling reservations and transactions. However, some feedback suggests improvements for certain features like search menus and run-time variables.
Where hoteliers push back
Several reviews highlight frustrations with system downtimes and occasional instability. Users recommend improvements in cloud stability to ensure con... Several reviews highlight frustrations with system downtimes and occasional instability. Users recommend improvements in cloud stability to ensure consistent operations, especially during reservations or updates.
While ROOMMASTER offers reporting capabilities, users often find report customization limited and desire more flexible filtering and integration with... While ROOMMASTER offers reporting capabilities, users often find report customization limited and desire more flexible filtering and integration with other systems. Improved options for tailored reports could enhance overall data utilization for strategic planning.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Clock HMS and roommaster HMS share many core Hotel Management Software features, but each has unique capabilities. Clock HMS offers 111 verified integration partners, while roommaster HMS offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Clock HMS leads in ease of use at 4.8/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Clock HMS: No. roommaster HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Clock has an HT Score of 79 and roommaster has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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