The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 220 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Concilio Labs (Guest Score) shines when it comes to guest preferences and personalization .
Revinate shines when it comes to email marketing campaigns — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 220 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 26 | 194 |
After analyzing 220 verified reviews, Concilio Labs (Guest Score) users most value its guest preferences and personalization, proactive guest management, detailed feedback collection, while Revinate users highlight email marketing campaigns, guest feedback and surveys, training and implementation support. Click any theme to see what reviewers say.
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Guest Preferences and Personalization
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Email Marketing Campaigns
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Proactive Guest Management
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Guest Feedback and Surveys
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Detailed Feedback Collection
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Training and Implementation Support
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Usability and User Interface
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PMS Integration
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Operational Efficiency
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Technical Issues and Bugs
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Integration with PMS
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Cost and Value Perception
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Need for Enhanced Integrations
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 19 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 14 reviews | #4 101 reviews |
| Large (75-199 rooms) ▾ | #7 11 reviews | #1 44 reviews |
| X-Large (200+ rooms) ▾ | #17 1 reviews | #2 22 reviews |
By Property Type
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| Boutique ▾ | #23 4 reviews | #3 94 reviews |
| Luxury ▾ | #8 26 reviews | #3 113 reviews |
| Branded / Chain ▾ | #16 8 reviews | #2 69 reviews |
| Extended Stay ▾ | #23 1 reviews | #8 6 reviews |
By Region
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| North America ▾ | — | #1 90 reviews |
| Europe ▾ | #27 17 reviews | #8 53 reviews |
| Asia Pacific ▾ | #15 4 reviews | #2 18 reviews |
| Middle East | #11 2 reviews | #5 4 reviews |
Choosing between Concilio Labs by Concilio Labs and Revinate boils down to understanding your hotel’s specific needs in guest relationship management and marketing automation. Both products aim to improve guest engagement, but they approach this from different angles. Concilio focuses on providing a comprehensive guest profile and insights platform, while Revinate emphasizes email marketing and guest feedback automation. Which aligns better with your current priorities?
Concilio Labs offers a modern CRM with real-time data insights designed to enhance personalization and operational efficiency. Revinate, on the other hand, provides a broad suite of marketing tools, including advanced segmentation, reputation management, and automated campaigns. Are you looking for in-depth guest profiles or a powerful marketing automation suite?
Concilio Labs’s strength lies in its guest-centric approach, providing a holistic view of each guest through detailed profiles and real-time insights. Its core focus is on understanding and acting on guest data to deliver tailored experiences, which can boost loyalty and direct bookings.
Revinate's strength is its extensive marketing features, including email automation, reputation management, and deep segmentation capabilities. Its platform is built to optimize guest communications and increase revenue through personalized marketing efforts. Which platform better suits your hotel’s current focus: guest personalization or marketing automation?
If your hotel needs a detailed, data-driven CRM that provides insights into guest behavior and preferences, Concilio Labs is the better choice. It’s ideal for hotels prioritizing personalized guest experiences and operational insights, especially with its intuitive user interface and comprehensive guest profiles.
If your team requires a marketing-centric system that excels at email campaigns, reputation management, and guest segmentation, Revinate is the smarter pick. It offers advanced automation, extensive integrations, and a large feature set designed to maximize marketing ROI.
For hotels aiming to build a guest-centric approach with strong operational insights, go with Concilio. For those focused on marketing, guest engagement, and reputation, Revinate is the way to go.
Concilio Labs boasts an intuitive UI rated at 4.56/5, with most users highlighting its simple onboarding process and easy navigation, making it accessible even for smaller teams. Its minimal setup and straightforward dashboards enable staff to quickly adopt and execute guest management tasks.
Revinate scores slightly higher at 4.62/5, with users praising its user-friendly interface and clear workflow for marketing campaigns. Its extensive feature set is well-organized, though some find the initial setup and learning curve slightly steeper.
Edge: Revinate.
Revinate offers 41 unique features, including A/B testing, social review tracking, SMS surveys, case management, and detailed segmentation—features Concilio currently lacks. Its platform supports in-stay and pre-arrival surveys, automation workflows, and a wide range of compliance tools, making it a comprehensive marketing solution.
Concilio Labs, with no exclusive features listed, centers on guest profiles, insights, and personalization. Its focus on guest data integration and real-time insights makes it ideal for understanding guest behavior but falls short of the extensive marketing automation Revinate provides.
Edge: Revinate.
Concilio Labs maintains a support rating of 4.56/5, with users appreciating its responsiveness and helpful onboarding, though some note the need for more integrations to streamline workflows. Its small team means personalized support but can sometimes lead to longer resolution times.
Revinate’s support scores 4.6/5, with many users highlighting its proactive customer service, ongoing system upgrades, and detailed training. Its larger support team and extensive resources often result in quicker resolutions and more comprehensive onboarding.
Edge: Revinate.
Revinate has 98 verified integrations, including major PMS systems, review sites, and digital marketing tools. Its extensive partner network enables seamless data flow, automation, and reputation management, making it highly adaptable to various hotel tech stacks.
Concilio Labs features only 2 verified integrations, primarily with PMS and social media platforms. While sufficient for basic operations, its limited integrations might require manual data handling and reduce operational efficiency.
Edge: Revinate.
Revinate has a higher overall rating at 4.67/5 based on 149 reviews, with recent feedback emphasizing its campaign effectiveness and support. Hoteliers from a variety of segments, especially independent and boutique hotels, praise its automation and reputation management.
Concilio Labs, with only 25 reviews and a guest score of 14.5/100, has limited recent feedback—most positive comments focus on its guest profile management and intuitive interface. The sparse review count and older reviews reduce confidence in its overall rating.
Edge: Revinate.
Concilio Labs does not disclose specific pricing, indicating a potentially custom or enterprise-level quote. It does not offer a free trial or freemium plan, suggesting a premium, tailored pricing approach.
Revinate charges a starting price of $600 per month, with no free trial or freemium options. Its cost may be a consideration for smaller properties, but it reflects the platform’s extensive feature set.
Concilio Labs is a strong choice for hotels that prioritize understanding and acting on detailed guest data. Its focus on personalized guest profiles and insights can help build loyalty and improve guest experiences, especially if seamless PMS integration is a priority.
Revinate excels as a comprehensive marketing platform with a broad feature set, ideal for hotels aiming to automate guest engagement and enhance their reputation management. Its extensive integrations and advanced segmentation make it well-suited for larger or marketing-driven properties.
If your hotel values deep guest insights and operational intelligence, Concilio is the clear pick. For those needing a proven marketing automation tool that drives revenue and manages reputation, Revinate is the better option.
In summary:
Both products deliver value; your decision should align with your property’s strategic focus and operational needs.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $600/mo |
According to HTR's product database, Concilio Labs and Revinate (Marketing) share 0 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| Mobile Access | ||
| Social review tracking |
Showing top differences. 29 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptiona... Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptional guest services. This includes automated emails and the ability to link previous stay feedback to tailor future experiences.
Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and mor... Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and more proactive service, enhancing the overall guest experience.
Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely... Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely actions to improve guest satisfaction and service quality. However, a few suggest integrating in-stay and post-stay survey scores for a more holistic view.
Where hoteliers push back
Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct inte... Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct integration with other tools like messaging systems was noted as an area for improvement.
Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and... Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and the risk of information loss due to lack of seamless synchronization with the PMS.
Ranks higher for
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Concilio Labs and Revinate (Marketing) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Concilio Labs offers 2 verified integration partners, while Revinate (Marketing) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Concilio Labs leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Concilio Labs: No. Revinate (Marketing): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Concilio Labs (Guest Score) has an HT Score of 15 and Revinate has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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