The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 70 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Exely shines in customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
HotelRunner shines .
Side-by-side ratings based on 70 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $400/mo | From $100/mo |
| Verified Reviews | 56 | 14 |
After analyzing 70 verified reviews, Exely users most value its user interface, customer support, hotel operation efficiency, while HotelRunner users highlight . Click any theme to see what reviewers say.
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User Interface
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Customer Support
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Hotel Operation Efficiency
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Channel Management
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Customization and Reporting Features
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System Performance and Speed
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Mobile Application
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 16 reviews | #26 7 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 15 reviews | #25 1 reviews |
| Large (75-199 rooms) | #16 3 reviews | #18 0 reviews |
| X-Large (200+ rooms) | #11 1 reviews | #23 0 reviews |
By Property Type
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| Boutique ▾ | #22 13 reviews | #20 11 reviews |
| Luxury ▾ | #20 11 reviews | #24 2 reviews |
| Branded / Chain | #25 2 reviews | #30 0 reviews |
| Extended Stay | #21 3 reviews | #30 0 reviews |
By Region
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| North America | #22 2 reviews | #27 0 reviews |
| Europe | #24 2 reviews | #22 2 reviews |
| Asia Pacific ▾ | #6 28 reviews | #16 1 reviews |
| Middle East ▾ | #7 5 reviews | #2 6 reviews |
When choosing a hotel management software, your goal is to find a solution that effectively manages operations, enhances revenue, and is user-friendly. Exely HMS by Exely and HotelRunner HMS both aim to streamline your daily tasks, but they differ significantly in review volume, feature depth, and market reach. While HotelRunner offers a lower price point and broad integration, Exely's extensive features and more recent feedback make it a stronger choice for most hoteliers. Which platform better aligns with your hotel’s needs?
Both Exely HMS and HotelRunner HMS serve the core purpose of simplifying hotel management, but they do so with different emphases. Exely focuses heavily on revenue optimization, online reputation, and automation, boasting 23 exclusive features and a dedicated suite for direct bookings. Conversely, HotelRunner emphasizes operational simplicity, with a streamlined interface and broad integration options, but lacks the feature depth seen in Exely.
Exely's 48 reviews and recent user feedback—18 in the last six months—give it an edge in current market validation, while HotelRunner's 14 reviews are older and less recent. Both platforms have a high likelihood to recommend (98%), but Exely’s higher review count and recent activity make it a more reliable indicator of ongoing performance and customer satisfaction.
Are you seeking a platform that pushes revenue growth through automation and detailed management tools, or one that offers straightforward operation and broad channel integrations? Your choice depends on which of these priorities holds more weight for your hotel.
If your hotel needs a comprehensive management tool with advanced features like automated night audits, guest messaging, and real-time status updates, go with Exely. It’s better suited for hotels aiming to maximize direct bookings, improve online reputation, and benefit from detailed analytics.
If your focus is on ease of use, quick onboarding, and broad yet less specialized integrations, HotelRunner is the better fit. Its lower price point ($100/month), simpler interface, and wide integration network make it ideal for boutique or independent hotels that prioritize operational efficiency over advanced analytics.
For hotels seeking a high-touch, feature-rich system with ongoing improvements, Exely’s higher review count and recent feedback provide confidence. Conversely, if your team values a quick-to-implement, affordable solution with reliable support, HotelRunner should be considered.
Exely’s interface scores 4.88 out of 5, with users praising its intuitive design and quick onboarding process (4.82/5). Its recent reviews highlight the ease of integrating with daily operations and the helpfulness of its support team, which is frequently praised for responsiveness. However, some users note performance issues during peak times, which could hinder staff adoption.
HotelRunner’s UI is rated slightly lower at 4.64/5, with reviewers emphasizing its simplicity and efficiency. It’s especially favored by boutique hotels for ease of initial setup and straightforward management. Nonetheless, some users mention the mobile app’s limited functionality, which could impact staff who rely on mobile access.
Edge: Exely.
Exely offers 23 features exclusive to its platform, including transactional emails, automated night audits, guest messaging, native email marketing, online check-in/out, GDPR compliance, and real-time status updates. It also provides customizable rates, guest profiles, and task management that are absent in HotelRunner.
HotelRunner, while offering 15 shared features, does not include the advanced automation tools or guest communication features found in Exely. Its focus on basic reservation management and integrations makes it suitable for less complex operations.
Edge: Exely.
Exely’s customer support is highly rated at 4.9 out of 5, with reviews emphasizing the responsiveness and accessibility of its team. Users frequently mention quick resolutions and attentive service, which is critical during peak operational periods.
HotelRunner’s support, rated at 4.5, is described as communicative and helpful, but fewer recent reviews make it harder to assess current support quality. Some users suggest that training could be improved to enhance onboarding.
Edge: Exely.
HotelRunner boasts 17 verified integrations, including popular partners like Airbnb, Expedia, Booking.com, and Stripe, along with a broader array of third-party solutions. It offers more options for connecting with external platforms, supporting diverse operational needs.
Exely has 8 verified partners, including Oracle Hospitality and IDeaS, but fewer overall integrations. Its focus remains on automation and management features, making it more self-contained.
Edge: HotelRunner.
Exely, with its recent review volume, reflects a 0/5 rating from 44 reviews in certain segments, notably in specific niche markets like hostels and boutique hotels, indicating room for improvement in those areas. Its overall rating is slightly lower due to some system performance concerns during busy periods.
HotelRunner, despite fewer reviews, is rated 5/5 by all 14 reviewers, mostly boutique hotels and independent properties. Its ease of use and support are highly praised, though it may lack the depth some larger hotels require.
Edge: HotelRunner.
Exely charges a base price of $400 per month, with no freemium or trial options, reflecting its targeted enterprise features. Its higher cost aligns with its broader feature set and automation capabilities.
HotelRunner is priced at $100 per month, with no trial or freemium options, making it more accessible for smaller hotels or those seeking basic management tools. Its lower price is balanced by fewer advanced features.
Not ideal if your hotel is small, with minimal operational complexity or budget constraints.
Not ideal if your property requires advanced automation, detailed analytics, or a highly customizable system.
Exely offers a more comprehensive platform with advanced automation, guest communication, and revenue management features—making it suitable for larger or growth-focused hotels. Its higher review volume and recent feedback provide assurance of continuous support and improvement.
HotelRunner is a cost-effective, straightforward option ideal for boutique and independent hotels that prioritize ease of use and broad integrations over complex features. Its high customer satisfaction ratings reflect its value for smaller properties.
If your hotel needs a feature-rich, adaptable system with ongoing enhancements, Exely is the preferred choice. For simpler operations and lower upfront costs, HotelRunner remains a solid option. Your decision should hinge on your property’s size, complexity, and strategic goals.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $100/mo |
According to HTR's product database, Exely HMS and HotelRunner HMS share 15 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Payment Requests | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 11 more features differ between these products.
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able..."
No published case study for this goal yet.
"Once we switched to Exely, we immediately noticed a significant increase in reservations from online travel agencies. We discovered that our previous system had blocked some availa..."
No published case study for this goal yet.
What hoteliers love
The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy period... The intuitive and straightforward interface of Exely significantly enhances user experience, making it easier for staff to navigate during busy periods and integrating seamlessly into daily operations.
The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more... The customer support team receives praise for their quick responses and helpfulness, ensuring any issues are swiftly addressed, though this is a more general feature and not unique to Exely.
Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and task... Exely is praised for streamlining hotel operations, reducing errors and enhancing overall workflow efficiency by automating various processes and tasks.
Where hoteliers push back
Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user ex... Users express a need for more advanced reporting options and customization capabilities to enable deeper performance analysis and personalized user experience, which are lacking in the current system.
There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpect... There is critique regarding the system's performance during peak workload periods, with reports of long loading times, occasional errors, and unexpected logouts hindering operational flow.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Exely HMS and HotelRunner HMS share many core Hotel Management Software features, but each has unique capabilities. Exely HMS offers 8 verified integration partners, while HotelRunner HMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Exely HMS leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Exely HMS: No. HotelRunner HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Exely has an HT Score of 82 and HotelRunner has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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