The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
EyeQ shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Lobby Kiosk.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 29 |
After analyzing 29 verified reviews, EyeQ users most value its , while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | EyeQ |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 10 reviews |
| Large (75-199 rooms) | — | #8 3 reviews |
By Property Type
| Segment | EyeQ |
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| Boutique ▾ | — | #11 6 reviews |
| Luxury | — | #15 2 reviews |
| Branded / Chain | — | #15 2 reviews |
| Extended Stay ▾ | — | #5 12 reviews |
By Region
| Segment | EyeQ |
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| North America | — | #17 1 reviews |
| Europe ▾ | — | #5 27 reviews |
Choosing the right contactless check-in platform can significantly impact your hotel's operational efficiency and guest satisfaction. FaceID Smart Kiosk by EyeQ aims to streamline visitor management through facial recognition, while LIKE MAGIC (Check-in) provides a comprehensive guest journey platform with multiple features and integrations. Your decision hinges on whether you prioritize advanced AI security or a feature-rich, user-friendly system with proven hotel industry adoption.
Both solutions address the need for contactless check-in, but they diverge sharply in market presence, feature set, and user experience. Which approach aligns best with your hotel's specific operational goals and guest expectations?
FaceID Smart Kiosk is designed to automate visitor verification through facial recognition, reducing physical contact and wait times at check-in. LIKE MAGIC, by contrast, offers a broad suite of tools for guest management, including digital check-in, upselling, and communication, making it more of an all-in-one platform.
While FaceID Smart Kiosk boasts high security and efficiency for visitor authentication, it lacks the extensive features and integrations that LIKE MAGIC offers. Considering your hotel’s need for either specialized security or comprehensive guest engagement, which solution better fits your operational model?
If your hotel needs a flexible, feature-rich guest management system that enhances operational efficiency, LIKE MAGIC is the clear choice. It has 17 exclusive features like digital key integration, pre-arrival upselling, and multi-lingual support, plus a proven track record with 29 reviews and a 4.83/5 customer support rating.
In contrast, FaceID Smart Kiosk is more suitable if your primary concern is security and streamlining visitor verification through facial recognition. However, with no reviews or market presence, its suitability for larger hotel operations remains unproven. For most hotels seeking a comprehensive guest experience, LIKE MAGIC is the stronger option.
LIKE MAGIC scores 4.9/5 for ease of use, reflecting its intuitive interface, smooth onboarding, and high staff adoption, with reviews praising its simplicity and efficiency. FaceID Smart Kiosk, on the other hand, has no ratings or reviews, making its usability unknown and potentially risky for hotels without dedicated AI security staff.
Given the extensive positive feedback for LIKE MAGIC’s user experience, it offers a reliable, straightforward platform for your team and guests. Edge: LIKE MAGIC.
LIKE MAGIC provides 17 features, including hotel website check-in, device agnostic access, document scanning, ID verification, payment processing, and door lock integration—features that FaceID Smart Kiosk does not list. The platform’s ability to handle pre-arrival information, upselling, and digital concierge services makes it comprehensive.
FaceID Smart Kiosk focuses solely on facial recognition, with no additional features reported. For hotels seeking a multi-functional, guest-centric platform, LIKE MAGIC’s broader toolset offers greater operational value. Edge: LIKE MAGIC.
LIKE MAGIC’s reviews highlight high support ratings at 4.83/5, with comments emphasizing efficient, responsive service. The company’s onboarding process is rated 4.78/5, and references include successful case studies like the Zipper Hotel’s 80% staff reduction.
FaceID Smart Kiosk has no review data or customer feedback available, leaving its support quality uncertain. Given the importance of reliable support in technology deployment, LIKE MAGIC’s proven track record makes it the safer choice. Edge: LIKE MAGIC.
LIKE MAGIC integrates with 10 verified partners, including major PMS and access control systems like apaleo, Oracle Hospitality, SALTO, and TrustYou. Its platform also offers connections to booking channels, digital keys, and payment providers, enhancing its versatility.
FaceID Smart Kiosk has no listed integrations, limiting its compatibility with existing hotel systems. If seamless system integration is vital for your operations, LIKE MAGIC’s extensive partner network gives it a clear advantage. Edge: LIKE MAGIC.
LIKE MAGIC, with 29 reviews, boasts a high rating of 4.83/5 for customer support and 4.78/5 for onboarding, with recent reviews praising its efficiency and ease of use. Its user base spans multiple hotel segments, mainly serviced apartments and city hotels, with high satisfaction levels.
FaceID Smart Kiosk has no reviews or ratings, making it impossible to assess user satisfaction or hotel segment preferences. The proven positive feedback for LIKE MAGIC indicates higher overall hotel satisfaction. Edge: LIKE MAGIC.
LIKE MAGIC charges a flat $700 monthly fee, with no mention of implementation or setup costs. FaceID Smart Kiosk’s pricing details are unavailable, and no free trial or demo information is provided, making cost comparison difficult.
Given the transparent pricing of LIKE MAGIC, hotels can better assess ROI and budget, whereas FaceID’s costs remain uncertain. Edge: LIKE MAGIC.
Not ideal if your hotel seeks a full guest engagement platform or flexible contactless check-in options. Its narrow focus limits its applicability for typical hospitality settings.
Not ideal if your hotel only needs facial recognition for security or operates in regions where the platform isn’t yet available. Its broad feature set suits hotels committed to digital transformation.
The core difference lies in their scope: FaceID Smart Kiosk offers a specialized biometric security solution, while LIKE MAGIC delivers a full guest management system. Your choice depends on whether your hotel’s priority is security or guest experience enhancement.
If your hotel needs a multifunctional platform that streamlines operations and enhances guest satisfaction, LIKE MAGIC is the better pick, supported by 29 recent reviews and high ratings. Its extensive features, integrations, and proven support make it a dependable choice.
Conversely, if biometric security and contactless verification for high-security environments are your main concerns, FaceID Smart Kiosk might be suitable. However, with no reviews or market presence, its real-world effectiveness remains unverified for most hotels.
For most properties looking to improve guest interactions and operational efficiency, LIKE MAGIC’s proven track record and feature set make it the recommended choice.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| EyeQ |
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| Starting Price | — | From $700/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | EyeQ |
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Pre-Arrival & Check-in
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| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkout | ||
| Self Service Checkin | ||
| Device Agnostic | ||
| Easy Room Selection | ||
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Information Collection
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| Custom Questions | ||
| Terms & Conditions Signing | ||
| Marketing Communications Opt-in | ||
| Pre-regisration info collection | ||
| Document & Passport Scanning | ||
| ID Verification | ||
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Translations
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| Automatic Translations | ||
| Multi-lingual | ||
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Payments & Authorization
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| Registration Card E-signature | ||
| Collect Deposits | ||
| Payment & Authorizations | ||
| ID Verification | ||
| PCI Compliant | ||
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Mobile Key
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| Door Lock Integration | ||
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Upgrades & Upselling
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| Pre-arrival Upselling & Upgrades | ||
| Easy Room Selection |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. FaceID Smart Kiosk and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. FaceID Smart Kiosk offers 0 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
FaceID Smart Kiosk: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. EyeQ has an HT Score of 0 and LIKE MAGIC has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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