Hotel Cloud Promote vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing the right CRM and email marketing platform is crucial for your hotel’s revenue growth and guest engagement. Hotel Cloud Promote and WhatCounts both aim to elevate your marketing efforts, but they differ significantly in their focus and maturity. Hotel Cloud Promote offers a specialized hotel-centric solution with a proven track record, while WhatCounts is a broader email marketing platform that serves multiple travel-related industries. Your decision hinges on whether you prioritize industry-specific tools or a generalized email marketing system.

Is Hotel Cloud Promote or WhatCounts Better for Hotels?

Hotel Cloud Promote is designed exclusively for hotels, with a focus on automation, analytics, and operations integration that cater directly to the hospitality industry. WhatCounts, by contrast, serves a wider array of travel and leisure businesses, including airlines, car rentals, and travel agencies, which means its features are less tailored for hotels specifically. While Hotel Cloud promotes direct booking and revenue optimization, WhatCounts excels at creating engaging email campaigns across various sectors. Do you need a hotel-specific platform or a versatile email marketing tool capable of broader outreach?

Hotel Cloud Promote boasts a 21.23 score on the HotelTechReport (HTR) platform based on 55 reviews, all recent, with a 99% likelihood of recommendation. WhatCounts, despite having an extensive history and 86 employees, lacks recent reviews and a comparable rating, making it harder to gauge its current hotel industry relevance. The more recent and numerous reviews for Hotel Cloud make it the clearer choice for hotel-specific needs.

Hotel Cloud Promote vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a platform that consolidates operations, enhances revenue management, and automates guest marketing, Hotel Cloud Promote is the better fit. Its focus on integrating PMS, accounting, and payroll systems provides a seamless experience for hotel teams seeking data-driven decision-making tools. Conversely, if your team’s primary goal is to run sophisticated, personalized email campaigns across multiple travel sectors with a broader reach, WhatCounts offers a robust email marketing platform, although it lacks hotel-specific features and recent user feedback.

For hoteliers in branded or larger properties seeking operational analytics and automation, Hotel Cloud Promote’s extensive integrations and ease of use make it the logical choice. Smaller hotels or those heavily reliant on email marketing campaigns for customer retention could consider WhatCounts, but the lack of recent reviews diminishes its appeal for hotel-specific applications.

Is Hotel Cloud Promote or WhatCounts Easier to Use?

Hotel Cloud Promote has a 4.98/5 ease of use rating based on 55 recent reviews, with users praising its intuitive interface and quick navigation. Reviewers mention the platform’s straightforward onboarding process and how staff adoption has been smooth, enabled by its user-friendly dashboards and automation features. WhatCounts, however, does not provide detailed usability ratings or recent user feedback, which signals a lack of recent hotel-specific usability insights. Given Hotel Cloud’s focus on hotel users and its consistently high ratings, it clearly outperforms in this area.

Edge: Hotel Cloud Promote.

Which Has Better Features: Hotel Cloud Promote or WhatCounts?

Hotel Cloud Promote offers unique features tailored to hotel needs, such as automated need-date identification, real-time analytics, integrated revenue management tools, and simplified data visualization. It consolidates PMS, payroll, and marketing data into one platform, providing 11 verified integrations with tools like RoomRaccoon, Sirvoy, and Stayntouch. WhatCounts, by comparison, primarily focuses on email campaign management and lacks hotel-specific features or verified integrations, which limits its utility for hotels.

With 0 shared features and only Hotel Cloud having proprietary tools aimed at hotels, it’s clear that Hotel Cloud Promote provides a more relevant set of features tailored to your hotel’s operational and revenue goals.

Edge: Hotel Cloud Promote.

Which Has Better Customer Support: Hotel Cloud Promote or WhatCounts?

Hotel Cloud Promote’s support ratings are outstanding, with a 4.89/5 score based on recent reviews, and users mention the team’s responsiveness and helpfulness. Reviews highlight how support has been instrumental in onboarding and troubleshooting, with comments like “their team is very responsive and helps us quickly resolve issues.” WhatCounts provides no recent or detailed support reviews, making it difficult to assess its level of customer service or hotel-specific support.

Given the current review landscape, Hotel Cloud Promote offers superior support suited for hotel teams seeking reliable assistance.

Edge: Hotel Cloud Promote.

Which Has More Integrations: Hotel Cloud Promote or WhatCounts?

Hotel Cloud Promote has 11 verified partners, including PMS and booking systems like RoomRaccoon, Sirvoy, and Stayntouch, which enhances its ability to integrate with your existing hotel infrastructure. WhatCounts does not list any verified integrations or partnerships specific to hotel systems, limiting its compatibility with hotel property management and reservation tools.

For hotels aiming for a connected, streamlined operation, Hotel Cloud Promote’s diverse integrations give it a clear edge.

Edge: Hotel Cloud Promote.

Which Do Hoteliers Rate Higher: Hotel Cloud Promote or WhatCounts?

Hotel Cloud Promote’s recent reviews consistently rate it highly, with a 4.98/5 ease of use and 4.89/5 support score. Users in the hotel industry give it a 99% likelihood to recommend, and reviews praise its analytics and automation capabilities. WhatCounts, lacking recent hotel-specific reviews, cannot be reliably rated by hoteliers, and its broader market focus makes direct hotel ratings unavailable.

Therefore, hotelier ratings favor Hotel Cloud Promote significantly, reflecting its relevance and satisfaction among hotel users.

Edge: Hotel Cloud Promote.

How Much Do Hotel Cloud Promote and WhatCounts Cost?

Pricing details are not publicly available for either product; both are offered without trial information. Hotel Cloud Promote does not specify a flat fee or per-room pricing, which suggests a customized quote based on hotel size and needs. WhatCounts similarly does not disclose pricing, but as a broader email service provider, it likely employs a tiered, enterprise pricing model.

Your best approach is to contact vendors directly for tailored quotes, but Hotel Cloud Promote’s transparent review data indicates a focus on hotel-specific ROI.

What Type of Hotel Should Use Hotel Cloud Promote?

• Hotels that want to automate revenue management and booking forecasts.
• Teams seeking to integrate multiple operational systems, including PMS and payroll.
• Hotels aiming to improve guest satisfaction through targeted marketing.
• Branded hotels or large properties with complex operational needs.
• Hotels that value real-time analytics and automated reporting.

Not ideal if:

• You operate a very small or boutique hotel with minimal technical infrastructure.
• Your team prefers a standalone email marketing platform without operational integration.

Hotels seeking operational automation and industry-specific insights will find Hotel Cloud Promote a good fit.

What Type of Hotel Should Use WhatCounts?

• Hotels that primarily focus on email marketing and customer engagement.
• Hotels wanting to send targeted campaigns to drive direct bookings.
• Teams with existing marketing infrastructure and less need for operational integrations.
• Smaller hotels or chains with a focus on brand communication.

Not ideal if:

• You require integrated operational tools or real-time analytics.
• Your hotel needs to manage complex revenue or booking data within the platform.

Hotels with a strong emphasis on email-driven marketing, rather than operational automation, should consider WhatCounts.

HotelCloud Promote vs WhatCounts: The Bottom Line for Hotels

Hotel Cloud Promote is a dedicated, hotel-focused CRM and operations platform, excelling in analytics, automation, and integrations. It is best suited for properties seeking to optimize revenue, streamline operations, and leverage data-driven decision-making.

Choose Hotel Cloud Promote if your hotel needs an all-in-one system designed for hospitality, with recent reviews confirming its ease of use, support, and industry relevance. Its extensive integrations and hotel-centric features make it the clear leader.

On the other hand, WhatCounts is a general email marketing platform with broad travel industry appeal, but it lacks recent hotel-specific reviews, verified integrations, and tailored features. It may suit smaller hotels or teams primarily interested in email campaigns, but it doesn’t match Hotel Cloud Promote’s depth for hotel operations.

If your hotel is looking for a proven, recent, and highly rated hotel CRM and automation system, Hotel Cloud Promote is the definitive choice. For broad email marketing needs or brands outside of the hotel industry, WhatCounts remains an option, albeit with less recent hotel-specific validation.