The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 89 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelFriend AG shines , with exclusive features like Guest Feedback Management and Revenue Management Module.
Preno shines when it comes to user-friendly interface , with exclusive features like PCI Compliant.
Side-by-side ratings based on 89 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $800/mo | From $600/mo |
| Verified Reviews | 19 | 70 |
After analyzing 89 verified reviews, HotelFriend AG users most value its , while Preno users highlight user-friendly interface, support and service quality, automation and efficiency. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
User-Friendly Interface
▾
|
|
|
+
Support and Service Quality
▾
|
|
|
+
Automation and Efficiency
▾
|
|
|
+
Seamless Channel Management
▾
|
|
| Cons | |
|
−
Room for Feature Enhancements
▾
|
|
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #43 1 reviews | #15 32 reviews |
| Mid-Size (25-74 rooms) ▾ | #38 1 reviews | #22 6 reviews |
| X-Large (200+ rooms) | #24 0 reviews | #20 0 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #38 1 reviews | #16 29 reviews |
| Luxury ▾ | #41 0 reviews | #15 18 reviews |
| Branded / Chain ▾ | #38 1 reviews | #17 9 reviews |
| Extended Stay ▾ | #27 1 reviews | #13 9 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #31 0 reviews | #19 6 reviews |
| Europe ▾ | #25 2 reviews | #15 10 reviews |
| Asia Pacific | #27 1 reviews | #22 0 reviews |
| Middle East | — | #8 2 reviews |
Choosing between HotelFriend HMS by HotelFriend AG and Preno HMS boils down to understanding what your hotel needs most. Both systems aim to streamline operations, but they differ significantly in their features, user experience, and overall approach. HotelFriend offers a comprehensive, all-in-one platform with extensive modules, while Preno emphasizes simplicity, cloud accessibility, and ease of use. Your decision depends on whether you prioritize depth of functionalities or straightforward workflows.
Given the review data, Preno’s recent surge in reviews and higher overall ratings make it the more reliable choice for hoteliers seeking proven performance. Are you ready to explore which system fits your hotel best?
HotelFriend and Preno tackle the core challenge of hotel management—organizing reservations, distribution, and guest experience—yet they diverge in execution. HotelFriend provides a broad, modular platform tailored for larger or regulation-heavy hotels, especially in Europe and Germany, with features like multi-lingual support, guest feedback, and revenue management modules. Preno, on the other hand, offers a lean, cloud-based solution focused on simplicity and rapid onboarding, making it ideal for smaller hotels or properties prioritizing ease of use.
However, HotelFriend’s user reviews are overwhelmingly negative, citing cumbersome, buggy software and outdated integrations, which questions its reliability. Preno’s recent reviews praise its stability and customer support, raising the question: does HotelFriend’s comprehensive feature set justify its poor reputation?
If your hotel needs straightforward booking, automated workflows, and quick staff onboarding, go with Preno. Its focus on user-friendly design and strong customer support suits boutique, budget, or small-to-mid-sized hotels eager to reduce administrative burdens.
If your hotel requires extensive, customizable modules—like revenue management, multi-lingual interfaces, or integrated POS—HotelFriend’s all-in-one solution could be more suitable. However, keep in mind its poor review scores and limited recent positive feedback; it’s better for hotels willing to navigate a complicated, potentially buggy system.
Preno’s ease of use is highly rated; with a 4.86/5 score based on 58 reviews, users praise its intuitive interface, quick implementation, and straightforward workflows. Many reviewers mention staff adoption is fast, and onboarding is smooth, citing a supportive support team.
HotelFriend’s UI scores a 4.44/5 but suffers from a majority of negative reviews, many describing the platform as cumbersome and buggy. Users report a steep learning curve, with initial setup and configuration taking significantly longer than expected.
Edge: Preno.
HotelFriend boasts 50 features, including unique modules like multi-lingual support, gift vouchers, guest feedback management, revenue modules, integrated ID scanners, and digital registration—adding up to 22 features exclusive to its platform. These features are suited for hotels that need deep customization, multi-language support, and integrated guest experience tools.
Preno offers a more streamlined set, with 28 shared features plus one exclusive—PCI compliance. Its strengths lie in core booking, channel management, and billing functions, but it lacks many of HotelFriend’s specialized modules.
Edge: HotelFriend.
Preno’s customer support scores a 4.69/5, with users describing the team as responsive, caring, and quick to implement user-suggested improvements. Many reviewers note that Preno’s support remains reliable and effective, even when resolving complex issues.
HotelFriend’s support scores a 4.56/5 but reviews rarely mention support quality. Instead, extensive criticism focuses on the system’s bugs and lack of updates. Given recent reviews, Preno’s support appears more consistent and trustworthy.
Edge: Preno.
Preno connects with 17 verified partners, including Xero, Bookboost, RevControl, GuestTraction, and SiteMinder, offering robust options for linking your existing tools. Its integrations cover essential booking, CRM, and revenue management platforms, making it flexible for diverse operational needs.
HotelFriend currently offers no verified integrations, limiting its compatibility with other tools and platforms. This significantly constrains scalability and automation options.
Edge: Preno.
Preno’s recent reviews yield an average rating of 4.86/5 from 58 reviews, with many praising its ease of use, support, and operational efficiency. Hoteliers note that Preno helps reduce admin time, enabling them to focus on guest experiences.
HotelFriend’s ratings are much lower—0/5 overall—due to frequent complaints about bugs, outdated features, and poor support. Its only positive mentions are about its low price, which is overshadowed by functionality issues.
Edge: Preno.
HotelFriend charges a base price of $800 per month with no free tier or trial, emphasizing its tailored modules and enterprise options. Preno offers a lower base price of $600 per month, with no trial, but includes core features suitable for small to medium properties.
While price differences are modest, Preno’s affordability combined with recent positive reviews suggests a better value for most hotels.
Not ideal if you prioritize ease of use, quick setup, or rely on recent, positive reviews.
Not ideal if you:
Not ideal if you need extensive custom modules, multi-lingual support, or complex revenue tools.
Not ideal if you:
HotelFriend offers a broad, feature-rich platform, but its negative reviews and outdated reputation suggest it’s not the most reliable choice, especially for hotels valuing stability and support. Its extensive modules are best suited for large, regulation-heavy properties that can handle a complex system.
Preno, with its high recent ratings and positive feedback, stands out as a simpler, more dependable solution for smaller and mid-sized hotels. It excels at streamlining operations, reducing manual work, and providing excellent support—making it the safer investment.
If your hotel values proven performance and support, Preno is the clear choice. However, if your hotel needs extensive customization and compliance tools, carefully weigh whether HotelFriend’s modules justify its reputation challenges before proceeding.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $800/mo | From $600/mo |
According to HTR's product database, HotelFriend HMS and Preno HMS share 28 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Centralized Messaging | ||
| Gift Vouchers | ||
| Guest Feedback Management | ||
| Multi-lingual | ||
| PCI Compliant | ||
| Payment Requests | ||
| Revenue Management Module |
Showing top differences. 11 more features differ between these products.
Unique capabilities
What hoteliers love
Preno's user-friendly interface receives high praise from users. Many note the simplicity and intuitiveness of the system, which significantly reduces... Preno's user-friendly interface receives high praise from users. Many note the simplicity and intuitiveness of the system, which significantly reduces the learning curve. This allows for quick onboarding of staff, even those with limited technical skills, thus speeding up operations.
Customers generally value Preno's responsive customer support, with live chat and comprehensive help resources highlighted as beneficial. However, som... Customers generally value Preno's responsive customer support, with live chat and comprehensive help resources highlighted as beneficial. However, some reviews mention the need for more consistent 24/7 service availability.
Users frequently mention Preno's automation features, which streamline administrative tasks such as invoicing and reporting. This automation saves sig... Users frequently mention Preno's automation features, which streamline administrative tasks such as invoicing and reporting. This automation saves significant time and reduces manual errors, enabling staff to focus more on guest experiences.
Where hoteliers push back
Despite positive feedback, users note areas for enhancement. Suggested improvements include advanced reporting, better mobile app functionality, and e... Despite positive feedback, users note areas for enhancement. Suggested improvements include advanced reporting, better mobile app functionality, and enhanced guest interaction tools. These updates are seen as necessary to keep up with evolving industry demands.
Ranks higher for
Unique capabilities
It depends on your requirements. HotelFriend HMS and Preno HMS share many core Hotel Management Software features, but each has unique capabilities. HotelFriend HMS offers 1 verified integration partners, while Preno HMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Preno HMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelFriend HMS: No. Preno HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelFriend AG has an HT Score of 0 and Preno has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor