LIKE MAGIC vs. roommaster Guest App: Which Is Right for You?

Updated May 16, 2026  ·  28 verified reviews analyzed

TLDR

We analyzed 28 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

LIKE MAGIC shines in ease of use and customer support , with exclusive features like App download and Web-app.

roommaster shines .

See the full breakdown below ↓

How Does LIKE MAGIC Compare to roommaster Guest App?

Side-by-side ratings based on 28 verified hotelier reviews on HTR.

HTScore
77
0
Likelihood to Recommend
99%
95%
Ease of Use
5.0/5
4.5/5
Customer Support
4.8/5
4.5/5
Value for Money
4.9/5
3.5/5
Starting Price From $700/mo From $1,000/mo
Verified Reviews 26 2

What Are the Pros and Cons of LIKE MAGIC vs roommaster Guest App?

After analyzing 28 verified reviews, LIKE MAGIC users most value its operational efficiency, guest experience, complexity reduction, while roommaster users highlight . Click any theme to see what reviewers say.

LIKE MAGIC LIKE MAGIC roommaster roommaster
Pros
+ Operational Efficiency
+ Guest Experience
+ Complexity Reduction
+ Booking Engine Performance
Cons
Customization and Branding
Room Upgrade Functionality

LIKE MAGIC vs roommaster: Rankings by Hotel Segment

How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment LIKE MAGIC LIKE MAGIC roommaster roommaster
Small (10-24 rooms) #8 10 reviews #17 1 reviews
Mid-Size (25-74 rooms) #14 8 reviews #16 0 reviews
Large (75-199 rooms) #13 3 reviews #29 0 reviews
X-Large (200+ rooms) #28 0 reviews

By Property Type

Segment LIKE MAGIC LIKE MAGIC roommaster roommaster
Boutique #17 6 reviews #19 1 reviews
Luxury #28 2 reviews #34 0 reviews
Branded / Chain #16 3 reviews #23 0 reviews
Extended Stay #4 13 reviews #18 0 reviews

By Region

Segment LIKE MAGIC LIKE MAGIC roommaster roommaster
North America #30 1 reviews #8 1 reviews
Europe #9 24 reviews #31 0 reviews
Middle East #12 0 reviews

How Much Do LIKE MAGIC and roommaster Guest App Cost?

Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

LIKE MAGIC LIKE MAGIC roommaster roommaster
Starting Price From $700/mo From $1,000/mo

Which Features Does LIKE MAGIC Have That roommaster Guest App Doesn't (and Vice Versa)?

According to HTR's product database, LIKE MAGIC and roommaster Guest App share 7 features. Here are the key differences — features one has that the other lacks.

Feature LIKE MAGIC LIKE MAGIC roommaster roommaster
App download
Hotel Directory
Web-app

Real-World Results: LIKE MAGIC vs roommaster by Business Goal

We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
LIKE MAGIC The Zipper Hotel & Apartments Small
+ 80% fewer staff while maintaining operational efficiency
+ 4.6/5 rating on Google, 8.8+ on Booking.com
+ Easy to understand and use - employees have fun to work with. Fully trained staff in just 1.5 days.

"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."

roommaster Harrison Group Mid-Size
+ Outcome 1: 50% Time Savings
+ Outcome 2: Streamlined Guest Check-In
+ Outcome 3: Real-Time Revenue Insights

"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."

Stacy Dadson
Stacy Dadson
General Manager
Improve Guest Experience
LIKE MAGIC Stay Kooook Small
+ Lean operations: Reduced staffing needs to 2.5 FTE for an 85-room property
+ Guest Journey adoption: Enabled 95% of guests to manage their entire stay digitally.
+ Decreased staff training time to under four hours for new employees.

"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."

Cedric Maderer
Cedric Maderer
Product Manager
roommaster roommaster

No published case study for this goal yet.

LIKE MAGIC vs roommaster: The Bottom Line

LIKE MAGIC
LIKE MAGIC
5.0/5 from 26 reviews

What hoteliers love

Operational Efficiency 100% positive

LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.

Guest Experience 100% positive

Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.

Complexity Reduction 100% positive

LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.

Where hoteliers push back

Customization and Branding 100% negative

Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.

Room Upgrade Functionality 100% negative

Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.

Ranks higher for

Large (75-199 rooms) #13 vs #29
Mid-Size (25-74 rooms) #14 vs #16
Small (10-24 rooms) #8 vs #17
X-Small (< 10 rooms) #11 vs #19

Unique capabilities

App download Web-app Hotel Directory
5.0/5 ease of use 4.9/5 support 10 integrations
Visit Profile
roommaster
roommaster
4.8/5 from 2 reviews

Ranks higher for

Bed & Breakfast & Inns #15 vs #18
Resorts #16 vs #31
US #5 vs #16
North America #8 vs #30
4.5/5 ease of use 4.5/5 support 56 integrations
Visit Profile

Where the ratings diverge most

Ease of Use LIKE MAGIC 5.0 vs 4.5 (+0.5)
Customer Support LIKE MAGIC 4.9 vs 4.5 (+0.4)
Value for Money LIKE MAGIC 4.9 vs 3.5 (+1.4)
Onboarding LIKE MAGIC 4.8 vs 3.0 (+1.8)

Frequently Asked Questions About LIKE MAGIC vs roommaster Guest App

Can LIKE MAGIC replace roommaster Guest App?

It depends on your requirements. LIKE MAGIC and roommaster Guest App share many core Hotel Guest Apps features, but each has unique capabilities. LIKE MAGIC offers 10 verified integration partners, while roommaster Guest App offers 56. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do LIKE MAGIC or roommaster Guest App offer a free plan?

LIKE MAGIC: No. roommaster Guest App: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank LIKE MAGIC and roommaster Guest App?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 77 and roommaster has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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