The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 81 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Akia shines in guest messaging — especially for motel properties (5.0/5), with exclusive features like Mobile Friendly and Guest History.
LIKE MAGIC shines in guest journey app — especially for extended-stay properties (5.0/5), with exclusive features like Hotel Website Check-in Portal.
Side-by-side ratings based on 81 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $700/mo |
| Verified Reviews | 52 | 29 |
After analyzing 81 verified reviews, Akia users most value its guest messaging, team communication and task management, contactless check-in, while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
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Guest messaging
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Guest Journey App
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Team communication and task management
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Automation & Integration
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Contactless check-in
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Contactless Check-in
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Customer feedback and reputation management
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Design Flexibility
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Automated responses
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Revenue Opportunities
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Integration and data synchronization
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Analytics & Reporting
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Guidebooks and digital tools
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 22 reviews | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #4 20 reviews | #7 11 reviews |
| Large (75-199 rooms) | #8 3 reviews | #11 3 reviews |
| X-Large (200+ rooms) | #16 0 reviews | — |
By Property Type
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| Boutique ▾ | #3 28 reviews | #9 8 reviews |
| Luxury ▾ | #6 9 reviews | #15 2 reviews |
| Branded / Chain ▾ | #4 13 reviews | #16 2 reviews |
| Extended Stay ▾ | #6 9 reviews | #5 12 reviews |
By Region
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| North America ▾ | #2 52 reviews | #18 1 reviews |
| Europe ▾ | — | #5 27 reviews |
Akia and LIKE MAGIC both deliver contactless check-in solutions that reduce front desk workload and speed up guest arrival processes by enabling mobile check-in without app downloads. They diverge in scope and operational focus: Akia emphasizes guest messaging and communication alongside check-in, while LIKE MAGIC integrates digital key management and broader operational automation.
Akia fits properties valuing comprehensive guest communication tools with 32 verified integrations, including WhatsApp and Facebook Messenger, supporting hotels with complex messaging needs. LIKE MAGIC suits hotels prioritizing seamless room access and task automation, with a smaller but focused integration set, including keyless entry systems like SALTO, tailored for operations efficiency. Both products address front desk bottlenecks through contactless check-in but serve different operational priorities.
If your property is a boutique or bed & breakfast hotel in North America or South America, Akia is the stronger choice, supported by 52 user reviews and a 4.8 rating, with proven improvements in guest communication and reputation management. Akia’s 19 unique features such as WhatsApp integration and automated messaging suit properties requiring multi-channel guest engagement. This is based on Akia’s dominant use among boutique hotels (21% of users) and their high rating of 4.7 across 28 reviews.
If you manage an extended stay or serviced apartment in Europe or Asia Pacific, LIKE MAGIC fits better, with 28 reviews and a 5.0 rating, favored by 28% of its users in this segment. Its digital key integration and automation reduce staffing needs, demonstrated by a case study reporting an 80% staff reduction at a 168-room hotel. LIKE MAGIC’s unique hotel website check-in portal simplifies guest access workflows, ideal for properties emphasizing operational automation.
For limited service or budget hotels, both platforms have similar adoption rates, but Akia’s broader integrations and messaging features may provide more communication flexibility. Review volume is thinner in smaller segments, so caution is warranted when extrapolating fit. Properties focusing primarily on contactless check-in and guest messaging should lean toward Akia, while those seeking integrated digital key solutions and streamlined operations should favor LIKE MAGIC.
Both products earn very high ease of use ratings: Akia scores 4.8/5 ease of use and 4.7/5 onboarding across 52 reviews, while LIKE MAGIC scores slightly higher at 4.9/5 ease of use and 4.8/5 onboarding from 29 reviews. Reviewers on both sides praise the straightforward mobile-first guest experience that requires no app download, reducing guest friction.
Akia users highlight how the texting interface simplifies guest communication but note occasional notifications overload for staff. LIKE MAGIC users commend the intuitive browser-based platform for both staff and guests but mention backend interface complexity and limited design flexibility. Since both have close scores and similar user sentiments, ease of adoption by front desk and management teams should be comparable.
Edge: Even.
Akia offers 19 unique features that LIKE MAGIC lacks, including WhatsApp integration, automated replies, message routing, guest history tracking, secured data protection, SMS messaging, and PCI compliance. These features enable multi-channel, automated guest communication and compliance workflows, which reduce manual guest follow-up and improve data security. Akia’s analytics dashboard and digital guidebooks enhance operational insight and guest engagement.
LIKE MAGIC has one unique feature: a hotel website check-in portal, allowing guests to initiate check-in directly from the hotel’s website. This improves guest convenience and branding opportunities but does not offer the breadth of communication tools Akia provides.
Both share 16 features centered on contactless check-in and guest communication. Akia’s extensive messaging automation and integrations create operational efficiencies for hotels with complex guest interaction needs. LIKE MAGIC’s focus on digital key integration and its streamlined check-in portal supports operational workflows beyond messaging.
Edge: Akia.
Akia holds a 4.9/5 customer support rating and 4.7/5 onboarding versus LIKE MAGIC’s 4.8/5 support and 4.8/5 onboarding. Akia’s 52 reviews include multiple testimonials praising fast, knowledgeable tech support and ease of getting help, with comments like “best customer service we have ever experienced” and rapid issue resolution.
LIKE MAGIC reviews note generally good support response times but some inconsistency in staff familiarity with system processes. Users appreciate streamlined onboarding but suggest improvements in backend interface training. While both products deliver strong support, Akia’s higher review volume and more frequent praise for proactive and knowledgeable assistance provide more confidence for hotels needing responsive support.
Edge: Even.
Akia leads with 32 verified partner integrations versus LIKE MAGIC’s 11, sharing three partners including Oracle Hospitality and Mews. Akia uniquely integrates with key PMS providers like RoomRaccoon, innRoad, and Stayntouch, and supports multiple messaging channels such as WhatsApp and Facebook Messenger, enhancing connectivity across guest communication and operations.
LIKE MAGIC’s integrations focus on digital key and payment providers such as SALTO Systems and Adyen, complementing its operational automation strengths. Hotels requiring extensive PMS and messaging integrations benefit from Akia’s broader ecosystem. Properties emphasizing keyless entry and payment automation may find LIKE MAGIC’s integrations sufficient.
Edge: Akia.
Overall ratings are close: Akia holds 4.8/5 across 52 reviews, LIKE MAGIC 5.0/5 across 29 reviews. However, LIKE MAGIC’s reviews lack recent activity (0 reviews in last 6 months), so its ratings may not fully reflect current product performance. Akia has 9 reviews in the last 6 months, indicating ongoing user engagement.
By segment, Akia rates best with motels (5/5), airport/conference hotels (4.9/5), resorts (4.9/5), and bed & breakfasts (4.8/5). LIKE MAGIC achieves perfect 5/5 ratings in extended stay & serviced apartments (12 reviews), luxury hotels (2), and branded hotels (2), but with smaller review counts.
Akia’s higher volume and recency of reviews provide a more representative rating for boutique, resort, and airport hotels. LIKE MAGIC’s stellar ratings in extended stay and city center hotels indicate strong satisfaction but with fewer reviews.
Edge: Even.
Akia’s base price is $500 with no additional implementation fees, monthly flat fees, or per-room charges. LIKE MAGIC’s base price is $700, also without implementation or monthly fees. Neither product offers a freemium or trial.
Akia’s lower base price may be more attractive for smaller properties or those with tight budgets, especially given the broader feature set. LIKE MAGIC’s higher price reflects its more recent market entry and focus on operational automation but lacks pricing transparency on volume-based scalability.
Not ideal if:
Not ideal if:
Akia and LIKE MAGIC both eliminate front desk queues with contactless check-in and mobile guest self-service. Akia excels in guest communication, boasting 19 unique features like WhatsApp integration, automated messaging, and PCI compliance, which streamline guest interactions and compliance workflows. LIKE MAGIC distinguishes itself by integrating digital key management and operational automation, reducing staff needs and supporting efficient room access.
Choose Akia if your hotel values comprehensive messaging across multiple channels, requires advanced guest communication automation, or operates in markets where Akia has established presence and support. Its broader integrations and lower base price make it suitable for boutique, airport, and bed & breakfast properties focused on guest experience.
Choose LIKE MAGIC if your property prioritizes operational automation, digital key integration, and a seamless mobile-first check-in embedded on your website. It fits extended stay and city center hotels in Europe and Asia Pacific where lean staffing and task automation drive operational efficiency. The recent case studies demonstrating significant staff reduction validate its strength in this area.
The choice hinges on whether your hotel needs multi-channel guest communication or integrated operational automation and digital keys. Both deliver strong ratings and ease of use but serve distinct operational priorities with differing feature sets and market footprints.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $700/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Pre-Arrival & Check-in
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| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkout | ||
| Self Service Checkin | ||
| Device Agnostic | ||
| Easy Room Selection | ||
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Information Collection
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| Custom Questions | ||
| Terms & Conditions Signing | ||
| Marketing Communications Opt-in | ||
| Pre-regisration info collection | ||
| Document & Passport Scanning | ||
| ID Verification | ||
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Translations
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| Automatic Translations | ||
| Multi-lingual | ||
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Payments & Authorization
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| Registration Card E-signature | ||
| Collect Deposits | ||
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Mobile Key
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Upgrades & Upselling
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Other
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We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
"Automation emphasizes the guests experience at their fingertips. Akia closes the gap of missed opportunities by acting as a liaison to our guest satisfaction efforts. We have been..."
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The messaging system is prized for facilitating real-time communication with guests, enhancing service quality. It helps staff manage guest requests a... The messaging system is prized for facilitating real-time communication with guests, enhancing service quality. It helps staff manage guest requests and issues promptly, which positively impacts guest satisfaction and operational efficiency.
Internal team communication and task management features are highlighted as significant benefits. These tools help hotel staff coordinate efficiently,... Internal team communication and task management features are highlighted as significant benefits. These tools help hotel staff coordinate efficiently, track tasks, and manage guest needs more effectively. Users believe improvements could be made in the clarity and usability of these systems.
Reviewers consistently appreciate Akia's contactless check-in feature, stating it makes the check-in process seamless and efficient. This feature redu... Reviewers consistently appreciate Akia's contactless check-in feature, stating it makes the check-in process seamless and efficient. This feature reduces physical interactions, streamlines the guest arrival experience, and ensures compliance with health guidelines, especially valued during the pandemic.
Where hoteliers push back
Many users highlight the benefit of Akia's automated responses which save time and effort. However, several reviews mention that these automated respo... Many users highlight the benefit of Akia's automated responses which save time and effort. However, several reviews mention that these automated responses can sometimes be inaccurate or mistimed, causing confusion for guests and requiring manual intervention from staff.
Users appreciate Akia's integration capabilities with PMS and other systems but desire improvements such as seamless credit card transaction integrati... Users appreciate Akia's integration capabilities with PMS and other systems but desire improvements such as seamless credit card transaction integration and better synchronization features to eliminate duplicated efforts and manual data entry.
Ranks higher for
Unique capabilities
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
It depends on your requirements. Akia Contactless Check-In and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. Akia Contactless Check-In offers 32 verified integration partners, while LIKE MAGIC (Check-in) offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Akia Contactless Check-In: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Akia has an HT Score of 71 and LIKE MAGIC has 71. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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