The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 73 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ChargeAutomation shines when it comes to payment processing , with exclusive features like GlobalPayments (Credit Card Processing).
LIKE MAGIC shines when it comes to guest journey app .
Side-by-side ratings based on 73 verified hotelier reviews on HTR.
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| Starting Price | From $200/mo | From $700/mo |
| Verified Reviews | 44 | 29 |
After analyzing 73 verified reviews, ChargeAutomation users most value its payment processing, customer support, upselling features, while LIKE MAGIC users highlight guest journey app, automation & integration, design flexibility. Click any theme to see what reviewers say.
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Payment Processing
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Guest Journey App
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Customer Support
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Automation & Integration
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Upselling Features
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Design Flexibility
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ID Verification
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Customization Limitations
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Revenue Opportunities
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PMS Integration
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Analytics & Reporting
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Customer Reviews
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 13 reviews | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #5 16 reviews | #7 10 reviews |
| Large (75-199 rooms) ▾ | #6 5 reviews | #8 3 reviews |
| X-Large (200+ rooms) | #13 1 reviews | — |
By Property Type
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| Boutique ▾ | #6 9 reviews | #11 6 reviews |
| Luxury ▾ | #10 6 reviews | #15 2 reviews |
| Branded / Chain | #9 4 reviews | #15 2 reviews |
| Extended Stay ▾ | #3 18 reviews | #5 12 reviews |
By Region
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| North America ▾ | #4 19 reviews | #17 1 reviews |
| Europe ▾ | #6 20 reviews | #5 27 reviews |
| Asia Pacific | #5 2 reviews | — |
Choosing the right contactless check-in system for your hotel hinges on understanding the strengths and weaknesses of each platform. ChargeAutomation offers a more established, feature-rich solution with a larger review base, while LIKE MAGIC emphasizes a seamless guest journey and operational simplicity. Your decision should reflect your property’s specific needs—whether you prioritize extensive automation and integrations or guest engagement and ease of use.
Both products aim to streamline guest onboarding, reduce staffing burdens, and enhance guest satisfaction. The key question is: which platform aligns best with your hotel's operational goals and guest experience strategy?
ChargeAutomation and LIKE MAGIC both aim to facilitate contactless check-in, but they approach the challenge differently. ChargeAutomation excels in automating payment processing, security deposits, and document collection, offering a comprehensive solution that covers pre-arrival verification and upselling. LIKE MAGIC, on the other hand, focuses heavily on the guest journey, providing a consolidated platform for digital keys, communication, and personalized guest interactions.
ChargeAutomation boasts a higher review count (42 vs. 29) and more recent feedback, making its reputation more current and reliable. While ChargeAutomation’s interface receives praise for being user-friendly, some users mention limited customization and syncing issues with PMS systems. Conversely, LIKE MAGIC’s recent reviews highlight its intuitive design and guest-centric features, though some users wish for more flexibility and faster notifications.
Ultimately, if your hotel needs a broad, automated solution with a focus on operational efficiency, ChargeAutomation is the better pick. If your priority is creating a smooth, engaging guest experience with a focus on self-service and communication, LIKE MAGIC may serve you better. Which of these priorities aligns with your hotel’s future?
If your hotel requires a robust, all-in-one check-in solution that automates guest verification, payments, and upselling, ChargeAutomation is your best fit. It serves properties that want to reduce manual front desk work, with features like ID collection, security deposits, and digital guidebooks, backed by 42 reviews and recent positive feedback.
If your hotel values enhancing guest experience through seamless communication, digital keys, and self-service check-in, LIKE MAGIC is the ideal choice. Its focus on guest engagement, with a smaller but highly positive review base, makes it suitable for hotels emphasizing guest satisfaction and operational simplicity, especially in markets like Europe and Asia Pacific.
For properties with complex automation needs, ChargeAutomation's extensive integrations and feature set make it a strong contender. Conversely, if your hotel prioritizes guest interactions and intuitive interfaces, LIKE MAGIC's streamlined approach will likely meet your expectations more effectively.
ChargeAutomation scores 4.71 out of 5 for ease of use, with users praising its user-friendly interface and quick onboarding. Customers mention that staff find it straightforward to implement, although some note that toggling between accounts could be improved.
LIKE MAGIC outperforms slightly, with a 4.9 rating and praise for its simplicity and intuitive guest journey app. Recent reviews highlight how quickly staff adapt to its fully digital interface, making onboarding and daily operations smoother. Push notifications and interface flexibility are areas for improvement, but overall, LIKE MAGIC’s platform is regarded as very accessible.
Edge: LIKE MAGIC.
ChargeAutomation offers 13 features exclusive to its platform, including PCI compliance, multi-processor gateways, various credit card processors, PMS integration, and automatic translations. Its comprehensive suite allows for extensive automation of check-in, payments, upselling, and guest verification.
LIKE MAGIC provides a solid core with 17 shared features, but it lacks many of the advanced payment and integration functionalities found in ChargeAutomation. While it excels in guest communication and self-service options, it doesn’t offer the same level of customization or processing options.
Edge: ChargeAutomation.
ChargeAutomation’s support scores 4.9 out of 5, with reviews praising its responsiveness, knowledgeable staff, and quick issue resolution. Hotel managers appreciate how support teams listen and adapt to their needs, making onboarding and troubleshooting easier.
LIKE MAGIC also maintains high support ratings at 4.83, with users appreciating its overall helpfulness and prompt responses. Some reviews suggest that LIKE MAGIC’s support could improve response times for complex issues, but overall, both platforms provide reliable assistance.
Edge: ChargeAutomation.
ChargeAutomation integrates with 18 verified partners, including major PMS and payment providers like Oracle Hospitality, Mews, and Stripe. Its extensive partner network facilitates smoother integration with existing hotel systems.
LIKE MAGIC has 10 verified integrations, sharing key partners like Oracle Hospitality and Mews, but offers fewer options overall. While both systems support essential integrations for modern hotels, ChargeAutomation’s broader partner ecosystem provides more flexibility.
Edge: ChargeAutomation.
ChargeAutomation has a higher review count (42 vs. 29) and more recent reviews, giving it a more current reputation. Hoteliers across various property types, especially vacation rentals and boutique hotels, rate ChargeAutomation higher due to its automation capabilities and backend support.
LIKE MAGIC’s reviews are also positive, particularly among properties emphasizing guest engagement and self-service. However, due to its smaller review base and fewer recent reviews, ChargeAutomation currently holds the stronger reputation among hoteliers.
Edge: ChargeAutomation.
ChargeAutomation’s pricing starts at $200 per month, with no setup fees or freemium options, making it more affordable for many properties. LIKE MAGIC charges $700 upfront, with additional costs possibly applicable for extra features or integrations.
Cost considerations should factor in your hotel’s budget and required features—ChargeAutomation offers a lower entry point with extensive functionalities, while LIKE MAGIC’s premium positioning might justify its higher price if guest experience is your top priority.
Not ideal if:
Not ideal if:
ChargeAutomation is a feature-rich, automation-focused platform with a broad integration network, ideal for hotels seeking to maximize operational efficiency and streamline guest verification. Its extensive capabilities make it suitable for larger properties or those with complex payment and PMS needs.
LIKE MAGIC excels in guest engagement, offering a highly intuitive interface that emphasizes personalized interactions and self-service. It’s best for properties prioritizing guest satisfaction and digital convenience, especially in regions with high digital adoption.
If your hotel demands comprehensive automation, integrations, and cost-effective scalability, ChargeAutomation is the clear choice. Conversely, if your goal is an engaging guest experience with straightforward setup and operation, LIKE MAGIC is the better fit.
In summary:
Both platforms can elevate your hotel’s contactless check-in experience, but your specific operational needs and guest service goals should guide your decision.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $200/mo | From $700/mo |
According to HTR's product database, ChargeAutomation Online Check-in and LIKE MAGIC (Check-in) share 17 features. Here are the key differences — features one has that the other lacks.
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| Chase (Credit Card Processing) | ||
| First Data (Credit Card Processing) | ||
| Heartland (Credit Card Processing) | ||
| Multi-Processor Gateway | ||
| PCI Compliance | ||
| Vantiv (Credit Card Processing) |
Showing top differences. 1 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The software's automated payment processing feature is praised for handling payments, security deposits, and chargebacks. Users appreciate how it mini... The software's automated payment processing feature is praised for handling payments, security deposits, and chargebacks. Users appreciate how it minimizes fraud and error, saving time and reducing labor costs. Payment automation facilitates smoother operations and enhances financial security for both hotels and guests.
ChargeAutomation simplifies the check-in process with its robust contactless solution. Reviews frequently highlight how the system allows guests to co... ChargeAutomation simplifies the check-in process with its robust contactless solution. Reviews frequently highlight how the system allows guests to complete check-in remotely, reducing front desk traffic and wait times. This feature is especially beneficial in minimizing manual work, improving operational efficiency, and creating a better guest experience.
While support is generally praised for being responsive and helpful, a few reviews noted the need for improvements in response time and additional sup... While support is generally praised for being responsive and helpful, a few reviews noted the need for improvements in response time and additional support personnel. Good support is crucial for resolving issues quickly, thereby affecting the overall experience.
Where hoteliers push back
A critical point raised by some users is the need for more customization options. Reviews mention limitations in the ability to customize the guest po... A critical point raised by some users is the need for more customization options. Reviews mention limitations in the ability to customize the guest portal, email formats, and other interfaces. This lack of flexibility can impact how well the software meets specific needs of different properties.
Although several reviews highlight how ChargeAutomation seamlessly integrates with Property Management Systems (PMS), there are also some criticisms a... Although several reviews highlight how ChargeAutomation seamlessly integrates with Property Management Systems (PMS), there are also some criticisms about its PMS connectivity. Users report issues like synchrony problems and the need for more flexible information transfer capabilities.
Ranks higher for
Unique capabilities
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
It depends on your requirements. ChargeAutomation Online Check-in and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. ChargeAutomation Online Check-in offers 18 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ChargeAutomation Online Check-in: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ChargeAutomation has an HT Score of 24 and LIKE MAGIC has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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