The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Payment & Authorizations.
Myra Self Check-in shines , with exclusive features like PMS Integration and PCI Compliant.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | Contact sales |
| Verified Reviews | 29 | 0 |
After analyzing 29 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while Myra Self Check-in users highlight . Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 12 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 10 reviews | — |
| Large (75-199 rooms) | #8 3 reviews | — |
By Property Type
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| Boutique ▾ | #11 6 reviews | — |
| Luxury | #15 2 reviews | — |
| Branded / Chain | #15 2 reviews | — |
| Extended Stay ▾ | #5 12 reviews | — |
By Region
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| North America | #17 1 reviews | — |
| Europe ▾ | #5 27 reviews | — |
Choosing a contactless check-in system for your hotel involves balancing user experience, feature set, support, and integration capabilities. LIKE MAGIC (Check-in) and Myra Self Check-in both aim to streamline guest arrivals, but they differ significantly in maturity, reviews, and regional presence. LIKE MAGIC, with its extensive user base and recent positive feedback, clearly leads in adoption and reliability. Does your hotel prioritize proven performance and comprehensive features?
Both products address the core problem of reducing front desk congestion and enhancing guest convenience. LIKE MAGIC offers a robust platform with numerous integrations and added functionalities, while Myra Self Check-in provides a straightforward, mobile-centric solution. Are you looking for a proven leader or a minimalist approach?
LIKE MAGIC, with a rating of 74.02 in the HotelTechReport score and 29 reviews, benefits hotels seeking an all-in-one contactless solution that integrates with existing systems and offers a suite of features. It’s especially suited for hotels aiming to automate operations, reduce staffing, and increase guest engagement through personalized digital interactions.
In contrast, Myra Self Check-in has no reviews, a lower regional presence, and a less comprehensive feature set. It appears more suited for smaller hotels or properties in North America and Europe that require basic self check-in capabilities without extensive integration needs. Given the data, which approach aligns best with your hotel’s current goals?
If your hotel needs a highly rated, feature-rich platform with proven success and recent positive reviews, LIKE MAGIC is the clear choice. Its ease of use, strong support, and extensive integrations make it ideal for larger hotels or chains looking to elevate their guest experience and operational efficiency.
If your hotel is smaller, primarily needs simple self-check-in, and operates in North America or Europe, Myra Self Check-in might be enough—though its lack of reviews and limited feature set suggest it’s less mature. Are you prepared to invest in a platform with a track record and ongoing support, or do you prefer a lightweight tool with fewer features?
LIKE MAGIC scores a 4.9 out of 5 for ease of use, supported by its onboarding rating of 4.78 and positive reviews highlighting its intuitive interface and minimal staff training. Guests find the check-in process quick and straightforward, with features like digital keys and self-service interactions praised for simplicity.
Myra Self Check-in has no available review data, making it impossible to assess its usability or onboarding experience. Its lack of feedback suggests it may not have the same level of refinement or user-friendly design as LIKE MAGIC. Edge: LIKE MAGIC.
LIKE MAGIC offers 10 unique features, including hotel website check-in portals, custom questions, T&C signing, marketing communications opt-in, document scanning, multi-lingual support, payment processing, deposit collection, and e-signatures. These functionalities enable a flexible, comprehensive guest journey management.
Myra Self Check-in provides 3 features—PMS integration, PCI compliance, and easy room selection—focused on core self-check-in and payment. Its limited feature set restricts its utility for hotels seeking extensive customization or additional guest engagement tools. Edge: LIKE MAGIC.
LIKE MAGIC has a support rating of 4.83 out of 5, with recent reviews emphasizing quick, helpful responses and smooth onboarding. Hoteliers praise its proactive communication and reliable assistance, citing support as a key strength in their decision-making.
Myra Self Check-in has no available support ratings or recent reviews, making it difficult to gauge the quality of customer service. Its lack of feedback indicates it may not offer the same level of ongoing support as LIKE MAGIC. Edge: LIKE MAGIC.
LIKE MAGIC integrates with 10 verified partners, including major systems like Oracle Hospitality, Mews, SALTO Systems, and Adyen. These integrations facilitate seamless operation across various hotel management and payment platforms.
Myra Self Check-in connects with only 4 verified partners, including Priority Software, Onity, and Planet, and shares just one common partner with LIKE MAGIC. Its narrower integration scope limits flexibility for larger or more complex operations. Edge: LIKE MAGIC.
LIKE MAGIC, with 29 reviews and recent feedback, enjoys a high NPS score of 9.86 out of 10 and a 99% likelihood to recommend. Reviewers from diverse segments, especially city center and branded hotels, praise its ease of use and operational impact.
Myra Self Check-in has no reviews available, preventing any comparison of user satisfaction. Given the data, LIKE MAGIC clearly holds a stronger reputation among hotelier users. Edge: LIKE MAGIC.
LIKE MAGIC charges a $700 base price, with no free tier or trial options disclosed. Its pricing structure suggests an upfront fee for a comprehensive platform, likely reflecting its full feature set and support.
Pricing for Myra Self Check-in is not available publicly, and no trial information is provided. Its cost structure remains uncertain, making LIKE MAGIC’s transparent pricing a decisive advantage. Edge: LIKE MAGIC.
Not ideal if your hotel is a very small property with minimal tech needs or operates solely in North America without the desire for extensive integrations.
Not ideal if your property requires advanced guest management features, extensive customization, or operates in regions outside North America and Europe.
LIKE MAGIC offers a mature, highly-rated contactless check-in platform with proven success, especially in Europe and Asia Pacific. Its extensive features, integrations, and recent reviews make it the clear leader for hotels seeking a comprehensive guest experience solution.
If your hotel needs a flexible, feature-rich platform with strong support and proven ROI, LIKE MAGIC is the optimal choice. Its high user satisfaction and broad regional presence make it a reliable investment.
Myra Self Check-in, while simpler and potentially suitable for smaller or regional properties, lacks reviews and a broad feature set. Its limited integrations and regional scope mean it is best suited for properties with minimal tech requirements and in North America or Europe. For most hotels seeking a trusted, scalable solution, LIKE MAGIC remains the better option.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | — |
According to HTR's product database, LIKE MAGIC (Check-in) and Myra share 7 features. Here are the key differences — features one has that the other lacks.
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| Custom Questions | ||
| Document & Passport Scanning | ||
| Easy Room Selection | ||
| Hotel Website Check-in Portal | ||
| Marketing Communications Opt-in | ||
| PCI Compliant | ||
| PMS Integration | ||
| Pre-regisration info collection | ||
| Terms & Conditions Signing |
Showing top differences. 1 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Check-in) and Myra share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while Myra offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. Myra: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 74 and Myra Self Check-in has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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