The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in ROI .
Speeron AB shines , with exclusive features like PCI Compliant and Automatic Translations.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | From $500/mo |
| Verified Reviews | 29 | 16 |
After analyzing 45 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while Speeron AB users highlight . Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 12 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 10 reviews | #12 4 reviews |
| Large (75-199 rooms) | #8 3 reviews | #12 2 reviews |
| X-Large (200+ rooms) ▾ | — | #4 10 reviews |
By Property Type
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| Boutique ▾ | #11 6 reviews | #10 6 reviews |
| Luxury | #15 2 reviews | #13 2 reviews |
| Branded / Chain ▾ | #15 2 reviews | #8 5 reviews |
| Extended Stay ▾ | #5 12 reviews | #12 1 reviews |
By Region
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| North America | #17 1 reviews | — |
| Europe ▾ | #5 27 reviews | #7 16 reviews |
Choosing the right contactless check-in solution involves evaluating how each platform enhances guest experience, streamlines operations, and supports your hotel's specific needs. LIKE MAGIC by LIKE MAGIC offers a more established presence, with more recent reviews and a higher rating, indicating broader user satisfaction. In contrast, Speeron AB provides a basic, straightforward system with fewer features but a lower price point. Your decision hinges on whether you prioritize proven user feedback and feature depth or simpler, possibly more affordable options.
LIKE MAGIC, with over twice the review count and a higher recent review volume, clearly demonstrates stronger hotel user satisfaction. Its comprehensive feature set, especially in automation and integrations, makes it a more robust choice for hotels seeking a seamless, scalable contactless check-in system. Speeron AB might appeal if your hotel prefers a simple, cost-effective solution, but it lags behind in user feedback and feature depth.
LIKE MAGIC primarily targets mid-to-large hotels, especially those aiming to reduce staffing needs and elevate guest engagement through automation and digital interactions. Its platform supports extensive guest journey management, including AI-powered responses and upsell opportunities, making it suitable for properties prioritizing operational efficiency and guest satisfaction. Speeron AB, with its straightforward online check-in/out, is better suited for smaller hotels or those just starting to digitize guest processes, without requiring complex integrations.
If your hotel needs a comprehensive guest management system that reduces staff workload and enhances guest experience, LIKE MAGIC is the better fit. If your hotel wants quick, simple online check-in/out with minimal setup, Speeron AB might suffice, but it offers less in terms of automation and customization.
LIKE MAGIC boasts a very high ease-of-use rating at 4.9/5, with users praising its intuitive guest interface and straightforward onboarding process. However, some reviews highlight that the backend could be simplified further for staff, especially for access to certain functionalities. Speeron AB scores 4.67/5, reflecting a user-friendly experience with positive feedback on support and ease of implementation, though it is slightly less praised for interface intuitiveness.
Edge: LIKE MAGIC.
LIKE MAGIC offers a broader range of features—17 verified integrations and extensive guest journey tools like AI responses, digital concierge, and upsell opportunities. It also supports automated tasks, analytics, and a digital key system, though it lacks PCI compliance and translation features. Speeron AB provides only two unique features: PCI compliance and automatic translations, alongside standard online check-in/out.
Given the number of features and integrations, LIKE MAGIC clearly provides a richer, more versatile platform. Edge: LIKE MAGIC.
LIKE MAGIC’s support ratings are slightly higher at 4.83/5, with reviewers describing it as responsive and helpful, especially during onboarding. Speeron AB’s support scores 4.8/5, also very high, with praise for their collaborative approach and flexibility. Both platforms excel in support; however, LIKE MAGIC’s more recent reviews emphasize ongoing, proactive assistance.
Edge: LIKE MAGIC.
LIKE MAGIC integrates with 10 verified partners, including major systems like Oracle Hospitality, Mews, and SALTO Systems, offering more options for a broader hotel tech ecosystem. Speeron AB integrates with 6, sharing partners like Oracle Hospitality and Mews but supporting fewer systems overall. The wider integration landscape of LIKE MAGIC means easier connectivity across your existing hotel tech stack.
Edge: LIKE MAGIC.
LIKE MAGIC’s reviews are more recent and numerous (29 compared to 15), reflecting a more current and comprehensive picture of user satisfaction. Its overall score of 73.66 and 99% likelihood to recommend surpass Speeron AB’s lower engagement. Hoteliers in diverse segments like city center and branded hotels prefer LIKE MAGIC, praising its efficiency and automation.
Speeron AB, with fewer reviews, doesn’t have enough recent feedback to challenge LIKE MAGIC’s dominance. Edge: LIKE MAGIC.
LIKE MAGIC charges $700 upfront, with no monthly fees or implementation costs. Speeron AB costs $500 upfront, also with no ongoing fees or trial options. While LIKE MAGIC is more expensive initially, its broader feature set and higher support ratings may justify the premium.
LIKE MAGIC offers a comprehensive, well-reviewed platform that emphasizes automation, guest engagement, and integrations, making it the clear choice for hotels seeking to modernize operations. Its extensive feature set and recent, high-volume reviews support its suitability for mid- to large-sized properties aiming for a seamless guest experience.
Choose LIKE MAGIC if your hotel needs robust automation, a wide range of integrations, and proven hotelier satisfaction. It’s especially ideal for properties wanting to maximize operational efficiency and upselling capabilities.
Opt for Speeron AB if your hotel needs a simple, cost-effective online check-in/out solution without extensive automation or integrations. It’s best suited for smaller hotels or those just starting their digital transformation.
In summary, LIKE MAGIC’s superior review volume, recent feedback, and feature depth make it the stronger choice for most hotels looking to enhance their contactless check-in experience. Speeron AB can serve as a basic entry point but falls short in scalability and comprehensive guest management.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $500/mo |
According to HTR's product database, LIKE MAGIC (Check-in) and Speeron Online Check-In/Out share 17 features. Here are the key differences — features one has that the other lacks.
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| Automatic Translations | ||
| PCI Compliant |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Check-in) and Speeron Online Check-In/Out share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while Speeron Online Check-In/Out offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. Speeron Online Check-In/Out: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 74 and Speeron AB has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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