NAVIS Marketing Suite vs. Revinate (Marketing):
Which Is Right for You?

The Decision

Choosing between NAVIS Marketing Suite and Revinate (Marketing) hinges on your hotel’s unique needs, as both aim to boost direct bookings and enhance guest engagement. NAVIS caters to properties looking for a robust, integrated demand generation platform, while Revinate excels in sophisticated guest data management and personalized email marketing. With Revinate having a significantly larger and more recent review base, it’s clear which platform currently holds the edge in reliability and user satisfaction. But which one is truly better suited for your hotel’s specific operations?

Is NAVIS or Revinate Better for Hotels?

NAVIS Marketing Suite and Revinate tackle the same core challenge: increasing direct revenue through targeted marketing and guest engagement. NAVIS emphasizes its integration with PMS and demand-side features like lead management and surge alerts, making it ideal for properties focused on demand generation and channel optimization. Conversely, Revinate specializes in deep guest data profiling, segmentation, and reputation management, making it more appealing for hotels prioritizing personalized guest interactions.

While NAVIS touts an extensive partner network and a well-rounded CRM, its review count remains minimal—only 7 reviews, with none in the last six months—limiting current user confidence. Revinate, with 149 reviews and recent feedback, demonstrates ongoing platform evolution and high satisfaction, especially among hotels that value data-driven personalization. Given recent reviews and higher overall ratings, Revinate currently leads the market in trustworthiness and user support.

Are you seeking a demand-focused platform with demand management features, or a guest-centric system emphasizing personalized communication? Your answer should guide whether NAVIS or Revinate is the better fit.

Revinate vs NAVIS: Which Should Your Hotel Choose?

If your hotel needs a highly customizable, guest data-driven marketing system that can segment deeply and drive direct revenue, Revinate is the clear choice. It’s especially suitable for resorts, boutique hotels, and branded properties that want to leverage detailed profiles and reputation management tools. If your team requires a comprehensive, demand-generation platform integrated with your PMS, and you’re comfortable managing a slightly more complex system, NAVIS could serve you better.

For properties that prioritize guest engagement and reputation insights, Revinate’s extensive features and recent high ratings suggest superior value. Meanwhile, NAVIS might appeal more to larger properties focused on managing channel mix and demand, provided they are ready to navigate its somewhat convoluted user experience.

Is NAVIS or Revinate Easier to Use?

Revinate’s user interface earns a 4.62/5 rating, with many reviews praising its intuitive design and ease of configuration, allowing staff to launch campaigns quickly without extensive training. Users also highlight its straightforward integration with PMS and guest feedback tools, making daily operations smoother.

NAVIS, rated 4.29/5 for ease of use, offers a well-rounded platform but has been criticized for its complexity, especially for smaller properties. Some users report difficulty navigating its multiple features, with complaints about the inability to hide irrelevant functions, which hampers user adoption.

Edge: Revinate.

Which Has Better Features: NAVIS or Revinate?

Revinate offers a broad suite with 30 unique features, including mobile access, social review tracking, in-app email response, case management, surveys, analytics, and extensive segmentation options. Its platform supports real-time alerts, GDPR and CCPA compliance, and detailed revenue tracking.

NAVIS provides 13 features, including custom segment messaging and surge alerts, but lacks the depth and variety of Revinate’s offerings. Its unique features are more demand-focused, and while functional, they do not match Revinate’s extensive guest engagement tools.

Edge: Revinate.

Which Has Better Customer Support: NAVIS or Revinate?

Revinate’s support scores a 4.6/5, with reviews emphasizing its consistent, knowledgeable team and proactive guidance. Many users praise its responsiveness and ongoing system upgrades, which help hotels stay connected with guests.

NAVIS, rated 3.93/5, receives mixed reviews—some praise its personable client advocates, but others cite frustrations with support requests being overlooked or delayed. Its support experience appears less consistent, especially for smaller properties unfamiliar with complex CRM systems.

Edge: Revinate.

Which Has More Integrations: NAVIS or Revinate?

Revinate boasts 98 verified integrations, including major PMS and booking engines like Inntopia, Mews, and Oracle Hospitality, supporting extensive system connectivity. Its integrations include reputation management, analytics, and marketing platforms, offering broad flexibility.

NAVIS has a more modest partner network with 17 verified partners, including Resort Suite and Flip.to. While it integrates well with key PMS systems, its limited partner count restricts options for broader system interoperability.

Edge: Revinate.

Which Do Hoteliers Rate Higher: NAVIS or Revinate?

Revinate’s overall rating is 4.67/5, with recent reviews highlighting its user-friendliness and measurable ROI, especially among boutique and resort properties. Its high NPS score of 9.27/10 reflects strong customer satisfaction.

NAVIS, with a rating of 4.36/5, receives positive feedback but has not seen recent reviews—its last was over six months ago—limiting current rating reliability. Its review highlights commend its demand generation capabilities but also criticize its confusing interface.

Edge: Revinate.

How Much Do NAVIS and Revinate Cost?

NAVIS does not publicly disclose pricing, but it is known to be a premium platform tailored to larger properties with custom needs, often involving bespoke quotes. Expect a higher investment aligned with demand-generation and enterprise features.

Revinate’s base price is $600 per month, with no free tier or trial, making it more accessible for small to medium-sized hotels. Its pricing reflects its feature-rich platform, but some users find it on the pricier side for smaller operations.

What Type of Hotel Should Use NAVIS?

• Hotels that prioritize demand generation and direct booking growth need robust lead management and overflow reservation support.
• Teams that want to optimize for profitability through channel management and surge alerts.
• Larger resorts or properties with a dedicated marketing team capable of managing complex systems.
• Properties that value integration with a broad range of PMS and booking partners.
• Hotels aiming to reduce reliance on OTAs, focusing on high-value demand.

Not ideal if you prefer a straightforward, guest-centric platform or lack the internal resources to manage a demand-focused system.

What Type of Hotel Should Use Revinate?

• Hotels focused on deep guest profiling, segmentation, and personalized marketing.
• Boutique, resort, and branded properties seeking reputation management and reputation recovery tools.
• Teams that want to drive direct bookings through targeted campaigns and guest feedback.
• Hotels that want to monitor online reviews and reputation from a single platform.
• Properties that value detailed analytics and actionable insights for marketing optimization.

Not ideal if your primary goal is demand management or if you’re seeking a simple, minimal-setup platform.

Revinate vs NAVIS: The Bottom Line for Hotels

Revinate’s strength lies in its guest-centric features that foster loyalty and direct revenue. Its extensive integrations, up-to-date reviews, and intuitive design make it a compelling choice for properties prioritizing personalized marketing and reputation management.

NAVIS remains well-suited for properties with larger demand and channel management needs, especially those seeking to maximize direct bookings through sophisticated lead and overflow management tools. Its less frequent recent reviews and limited features suggest it’s better for demand-driven properties with resources to manage complex systems.

If your hotel values deep personalization and reputation insights, Revinate’s current lead—especially given its high recent review count and user satisfaction. Conversely, if your team’s focus is on demand generation and channel control, NAVIS could be your solution, provided you can navigate its complexity.