The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 217 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
roommaster shines , with exclusive features like Mobile Checkin and Payments.
STAY shines in customer support and ROI — especially for brand properties (0.0/5) , with exclusive features like Mobile App.
Side-by-side ratings based on 217 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | From $300/mo |
| Verified Reviews | 2 | 215 |
After analyzing 217 verified reviews, roommaster users most value its , while STAY users highlight guest experience optimization, mobile and user experience, operational efficiency. Click any theme to see what reviewers say.
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Guest Experience Optimization
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Mobile and User Experience
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Operational Efficiency
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Support and Service
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CMS and Customization
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Integration Capabilities
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Analytics and Reporting
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #17 1 reviews | #9 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #16 0 reviews | #4 83 reviews |
| Large (75-199 rooms) ▾ | #29 0 reviews | #2 89 reviews |
| X-Large (200+ rooms) ▾ | #28 0 reviews | #2 24 reviews |
By Property Type
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| Boutique ▾ | #19 1 reviews | #2 77 reviews |
| Luxury ▾ | #34 0 reviews | #2 88 reviews |
| Branded / Chain ▾ | #23 0 reviews | #3 91 reviews |
| Extended Stay ▾ | #18 0 reviews | #6 7 reviews |
By Region
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| North America ▾ | #8 1 reviews | #5 27 reviews |
| Europe ▾ | #31 0 reviews | #3 112 reviews |
| Asia Pacific | — | #6 3 reviews |
| Middle East | #12 0 reviews | #7 2 reviews |
Choosing between roommaster Guest App and STAY Guest App hinges on your hotel’s priorities around features, user experience, and overall value. Both products aim to enhance guest engagement and operational efficiency, but they address different needs and customer segments.
roommaster has a long-standing presence with only two recent reviews, making it difficult to gauge current user satisfaction. Conversely, STAY boasts over 200 reviews, with recent feedback confirming its effectiveness, which makes it the more reliable choice for hoteliers today.
Both products serve the core purpose of improving guest experiences through digital solutions, but they diverge significantly in scope, user ratings, and feature sets. roommaster, founded in 1994 and with just two reviews, offers basic functionalities like mobile check-in and payments but struggles with limited recent feedback and a lower overall rating. STAY, founded in 2012, has a much larger and more recent review base, with a 3/5 overall rating and a 46.64/100 HTR score, indicating broader acceptance among modern hoteliers.
The primary difference is in their feature offerings: STAY provides a more extensive suite, including chatbots, automated replies, message routing, and multi-lingual support, unlike roommaster's limited features. STAY’s recent reviews emphasize its ease of use, operational efficiencies, and guest satisfaction improvements, while roommaster’s reviews are sparse and somewhat dated, making it harder to assess its current relevance.
Would you prefer a platform with proven, current reviews and a broad feature set? Or are you comfortable with a solution that is less documented and has a narrower focus?
If your hotel prioritizes a solution with a proven track record in North and South America and features like mobile check-in and digital keys, roommaster could be suitable — but be aware of its limited recent feedback. However, if you need a platform that’s used by over 1,000 hotels globally, offers comprehensive guest engagement features, and has strong recent reviews, STAY is clearly the safer bet.
Hotels seeking a solution to streamline operations, improve guest satisfaction, and implement a broad range of digital services should lean toward STAY. If your hotel is smaller, budget-conscious, or in regions where STAY's support network is limited, roommaster might still be worth considering, but its low review count makes this risky.
For hoteliers who want confidence backed by recent user experiences and extensive feature sets, STAY remains the more compelling choice.
roommaster’s usability is rated at 4.5/5, but reviews reveal that navigating the platform can be challenging without support guides, and users find the interface difficult to master. Customer support is noted as sometimes hard to reach, especially during critical check-in times.
In contrast, STAY’s interface is praised for its intuitiveness, with a 4.78/5 ease-of-use rating based on 206 reviews. Many users highlight its straightforward CMS and simple implementation process, with onboarding rated at 4.63/5. Support is consistently praised for responsiveness, even though some users note limited phone support.
Edge: STAY.
roommaster offers two exclusive features: mobile check-in and payments, which are valuable but standard. STAY, on the other hand, boasts nine features not available in roommaster, including chatbots, automated replies, message routing, web app, local recommendations, hotel directory, app download, and multi-lingual automatic translations.
This broader feature set in STAY enables more comprehensive guest interactions, automation, and personalization. Its capabilities facilitate smoother operations, better guest communication, and multilingual support, which are increasingly vital for international guests.
Edge: STAY.
roommaster’s customer support scores 4.5/5, but reviews indicate issues with availability and difficulty in contact during urgent situations. Support is described as knowledgeable but occasionally slow to respond, especially outside of normal business hours.
STAY’s customer support is rated slightly higher at 4.83/5, with reviews highlighting quick, helpful responses. Many users appreciate the proactive assistance and the support team’s ability to resolve issues efficiently, even if some note the absence of 24/7 phone support.
Edge: STAY.
roommaster’s platform integrates with 56 verified partners, including major players like SiteMinder, Oracle Hospitality, and Amadeus. STAY integrates with 20 verified partners, including popular systems such as Mews, Hotelkit, and Civitfun.
While roommaster offers more total integrations, STAY’s focus on seamless internal system connections, especially with PMS and CRM, enhances its utility for modern hotels that prioritize streamlined data flow and automation.
Edge: roommaster.
Given the limited reviews for roommaster, with only two from the last six months, its ratings offer minimal confidence. The reviews are mostly positive but sparse, and the overall rating is 0/5, which could be outdated or unrepresentative.
STAY, with 206 reviews and a recent rating of 3/5, provides a clearer picture of user satisfaction. Most reviews praise its operational benefits, ease of use, and impact on guest satisfaction, making it the more reliable product for current hotel needs.
Edge: STAY.
roommaster’s base price starts at $1,000, with no freemium options or monthly per-room fees. The absence of detailed pricing tiers suggests a premium, possibly rigid model.
STAY charges $300 as a base price, with no ongoing fees or trial options, making it more accessible, especially for smaller or budget-conscious hotels. Its clear, transparent pricing offers easier budget planning.
Edge: STAY.
Hotels that:
Not ideal if:
Hotels that:
Not ideal if:
The core difference lies in scope: roommaster offers a straightforward, long-established mobile check-in solution, while STAY provides an all-encompassing Guest Experience OS that modern hotels increasingly demand.
If your hotel values a broad feature set, recent positive reviews, and ease of implementation, STAY is the clear choice. Its extensive integrations, superior user ratings, and active customer support make it the safer investment for your team.
Choose roommaster if your needs are limited to basic mobile check-in and digital keys, and if your hotel’s regional focus aligns with its strong presence in the Americas. Its lower cost and familiar brand might appeal to smaller or regional properties.
For most hotels aiming to improve guest engagement and operational efficiency with confidence, STAY delivers a more comprehensive, well-reviewed, and future-proof solution.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $300/mo |
According to HTR's product database, roommaster Guest App and STAY Guest App share 5 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Chatbot | ||
| Local Recommendations | ||
| Message Routing | ||
| Mobile App | ||
| Mobile Checkin | ||
| Payments | ||
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We analyzed 9 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Beginning of each shift, our staff pulls up the dashboard which gives the arrivals, the checkouts, the list of who’s coming in, how many rooms we have as far as dirty, clean, out o..."
"Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest expe..."
No published case study for this goal yet.
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all..."
Ranks higher for
Unique capabilities
What hoteliers love
Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information... Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information and services. Features like real-time updates, mobile service ordering, and the ability to make restaurant reservations reduce wait times and provide convenience.
The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and man... The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and manage content, whether they are hotel staff or guests.
STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front de... STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front desk lines. The tool facilitates sustainable practices by digitizing traditional paper-based services, aiding hotels in their sustainability goals.
Where hoteliers push back
The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more f... The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more flexibility in design and functionality.
Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrati... Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrations streamline data management and help provide a seamless experience for both staff and guests.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. roommaster Guest App and STAY Guest App share many core Hotel Guest Apps features, but each has unique capabilities. roommaster Guest App offers 56 verified integration partners, while STAY Guest App offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. STAY Guest App leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
roommaster Guest App: No. STAY Guest App: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. roommaster has an HT Score of 0 and STAY has 47. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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