RoomRaccoon PMS vs. ThinkReservations PMS: Which Is Right for You?

Updated November 14, 2026  ·  639 verified reviews analyzed

TLDR

We analyzed 639 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

RoomRaccoon shines in customer success and after-sales support — especially for airport and conference properties (5.0/5), with exclusive features like Revenue management module and Guest CRM.

ThinkReservations shines in Customer Support — especially for bed & breakfast properties (4.9/5), with exclusive features like Guest Communication (SMS Messaging) and Guest Messaging.

See the full breakdown below ↓

How Does RoomRaccoon PMS Compare to ThinkReservations PMS?

Side-by-side ratings based on 639 verified hotelier reviews on HTR.

HTScore
75
90
Likelihood to Recommend
94%
97%
Ease of Use
4.7/5
4.8/5
Customer Support
4.5/5
4.8/5
Value for Money
4.5/5
4.7/5
Starting Price From $1,000/mo From $500/mo
Verified Reviews 210 429

What Are the Pros and Cons of RoomRaccoon PMS vs ThinkReservations PMS?

After analyzing 639 verified reviews, RoomRaccoon users most value its customer success and after-sales support, ease of use and onboarding, ai assistant and chatbot automation, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.

RoomRaccoon RoomRaccoon ThinkReservations ThinkReservations
Pros
+ Customer success and after-sales support ▾
+ Customer support and account management ▾
+ Ease of use and onboarding ▾
+ Ease of use and daily operations ▾
+ AI assistant and chatbot automation ▾
+ Reservations, calendar, and availability management ▾
+ Setup, integration, and implementation experience ▾
+ Direct booking engine and website integration ▾
Cons
− Customer success and after-sales support ▾
− Feature requests and product flexibility ▾
− Reservation and room assignment workflow ▾
− Billing, payments, and accounting integrations ▾
− Channel manager and distribution ▾
− Channel management and OTA connectivity ▾

RoomRaccoon vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment RoomRaccoon RoomRaccoon ThinkReservations ThinkReservations
Small (10-24 rooms) ▾ #10 94 reviews #4 148 reviews
Mid-Size (25-74 rooms) ▾ #18 22 reviews #9 25 reviews
Large (75-199 rooms) ▾ #15 10 reviews #7 3 reviews
X-Large (200+ rooms) #17 0 reviews #6 1 reviews

By Property Type

Segment RoomRaccoon RoomRaccoon ThinkReservations ThinkReservations
Boutique ▾ #9 101 reviews #7 105 reviews
Luxury ▾ #9 66 reviews #7 72 reviews
Branded / Chain ▾ #16 29 reviews #7 26 reviews
Extended Stay ▾ #7 29 reviews #11 8 reviews

By Region

Segment RoomRaccoon RoomRaccoon ThinkReservations ThinkReservations
North America ▾ #24 7 reviews #1 399 reviews
Europe ▾ #6 126 reviews #59 1 reviews
Asia Pacific #34 4 reviews #35 0 reviews
Middle East #31 1 reviews #34 0 reviews

Is RoomRaccoon PMS or ThinkReservations PMS Better for Hotels?

RoomRaccoon PMS and ThinkReservations PMS both target small to medium independent hotels, but they diverge sharply in features, support, and geographic focus. RoomRaccoon excels as an all-in-one platform integrating PMS, channel manager, booking engine, and dynamic pricing, making it ideal for European and multi-region independents that want streamlined revenue management and guest automation. ThinkReservations focuses on a user-friendly, North American-centric system with strong customer support, integrated payment processing, and guest communication, best suited for properties prioritizing operational ease and direct booking growth.

Both systems solve the core problem of simplifying reservations, guest management, and distribution for small independent hotels. They reduce manual work, help avoid overbookings, and boost direct bookings. However, RoomRaccoon offers more advanced revenue management and multi-currency features, while ThinkReservations provides stronger live support and guest messaging tools.

RoomRaccoon PMS vs ThinkReservations PMS: Which Should Your Hotel Choose?

If your hotel is a small independent property in Europe or Africa, RoomRaccoon’s 87 verified integrations and built-in dynamic pricing tool offer measurable advantages for revenue growth and multi-currency operations. This is supported by 210 reviews averaging 4.7/5 and multiple case studies showing up to 331% RevPAR growth for boutique hotels. However, recent review volume is low (only one in the last six months), so current user experience should be verified.

If you run a 20-room Bed & Breakfast or boutique hotel in North America, ThinkReservations has a stronger reputation with 424 recent reviews averaging 4.9/5 over the last six months and a 97% likelihood to recommend. Its 24/7 online support, integrated payment processing, and guest communication tools better fit operational workflows where live assistance and guest engagement are priorities. Data for larger hotels and resorts is thinner for both products but leans slightly in favor of ThinkReservations for operational simplicity.

Is RoomRaccoon PMS or ThinkReservations PMS Easier to Use?

RoomRaccoon rates 4.7/5 and ThinkReservations 4.8/5 for ease of use, with onboarding scores of 4.6 and 4.7 respectively, based on 210 and 424 reviews. Reviewers for both products consistently highlight intuitive interfaces and quick staff adoption. RoomRaccoon users praise the clear occupancy calendar with color-coded booking statuses, simplifying front desk workflows. ThinkReservations users emphasize how straightforward the system is for daily reservation management and guest communications.

Some RoomRaccoon reviewers note occasional clunky workflows and difficulty reaching support for quick answers, which can slow adoption. ThinkReservations’ simpler setup and responsive training videos support rapid learning. Both platforms include helpful training resources, but ThinkReservations’ higher volume of recent reviews suggests steadier ongoing usability.

Edge: Even.

Which Has Better Features: RoomRaccoon PMS or ThinkReservations PMS?

RoomRaccoon offers 24 unique hotel-focused features beyond the 27 it shares with ThinkReservations, including a revenue management module, guest CRM, multi-currency support, two-way real-time PMS connectivity, automated space optimization, ID scanning, a housekeeping mobile app, and online checkout. These features automate revenue strategies, reduce manual data entry, and improve guest profile management, directly impacting revenue and operational efficiency.

ThinkReservations lists 12 features not found in RoomRaccoon, notably 24/7 online support, SMS guest messaging, task management, GDPR compliance, digital registration, PCI-compliant payment processing, and native email marketing. These features improve guest communication workflows, compliance, and payment security, essential for US and Canadian markets.

RoomRaccoon’s dynamic pricing and integrated CRS enable hoteliers to optimize rates automatically, while ThinkReservations strengthens direct guest engagement and operational task management. The broader feature set and revenue tools give RoomRaccoon a capability edge.

Edge: RoomRaccoon PMS.

Which Has Better Customer Support: RoomRaccoon PMS or ThinkReservations PMS?

ThinkReservations scores 4.8/5 on support and onboarding versus RoomRaccoon’s 4.5 and 4.6 respectively, with 424 versus 210 reviews. ThinkReservations reviewers frequently praise the responsiveness, live-person availability by phone, chat, and email, and knowledgeable account managers who understand innkeeping. One user called the support “very easy to get hold of” and appreciated quick problem resolution.

RoomRaccoon reviews are mixed—many commend the initial setup training and customer success staff, but 4 of 17 negative reviews criticize slow or nonexistent after-sales support, especially the lack of weekend availability. This impacts hotels with busy weekend bookings who need timely assistance.

Edge: ThinkReservations PMS.

Which Has More Integrations: RoomRaccoon PMS or ThinkReservations PMS?

RoomRaccoon supports 87 verified partners, more than five times the 17 integrations ThinkReservations offers. Both share 8 common partners including key OTAs (Airbnb, Expedia, Tripadvisor), payment processors (Stripe), and guest feedback tools (TrustYou).

RoomRaccoon’s unique integrations include advanced revenue management tools (HQ Revenue, RevControl), keyless mobile access (FLEXIPASS), and marketing platforms (Becurious), supporting hotels seeking a broad ecosystem. ThinkReservations offers exclusive integrations with Sojern, INTELITY, and PriceLabs, which may benefit hotels focused on North American OTA marketing and automation.

Hotels requiring expansive third-party connectivity, especially outside North America, will find RoomRaccoon’s integration breadth superior.

Edge: RoomRaccoon PMS.

Which Do Hoteliers Rate Higher: RoomRaccoon PMS or ThinkReservations PMS?

Overall ratings are close: RoomRaccoon 4.7/5 from 210 reviews, ThinkReservations 4.8/5 from 424 reviews. Recent ratings favor ThinkReservations, 4.9/5 across 38 reviews in the last six months versus RoomRaccoon’s single recent review.

Segment breakdowns show Bed & Breakfasts and Inns rate both highly: RoomRaccoon at 4.8/5 (90 reviews), ThinkReservations at 4.9/5 (375 reviews). Boutique hotels also favor both: RoomRaccoon 4.7/5 (101 reviews), ThinkReservations 4.7/5 (111 reviews). For resorts and luxury properties, ratings remain strong but with fewer reviews; ThinkReservations has more reviews in these segments.

ThinkReservations’ higher volume and recency of reviews indicate a more current and stable user satisfaction profile.

Edge: Even.

How Much Do RoomRaccoon PMS and ThinkReservations PMS Cost?

RoomRaccoon charges a base price of $1,000 with no published monthly, per-room, or implementation fees. ThinkReservations has a lower base price of $500, also without monthly or per-room charges or implementation fees.

Neither product offers a freemium model or trial period. The published pricing suggests ThinkReservations may be more accessible upfront, especially for smaller properties with tighter budgets. However, the absence of transparent monthly fees limits full cost comparison.

What Type of Hotel Should Use RoomRaccoon PMS?

  • Hotels that operate in Europe, Africa, or multiple countries requiring multi-currency support and multi-lingual interfaces.
  • Independent small to medium boutique hotels seeking integrated revenue management and dynamic pricing tools.
  • Properties that want an all-in-one system combining PMS, channel manager, booking engine, and analytics dashboard.
  • Teams that prioritize automation of guest communication, online check-in/out, and housekeeping workflows via mobile apps.
  • Hotels aiming to reduce OTA commissions through direct booking growth enabled by integrated booking proposals and upselling.

Not ideal if...

  • Your property requires 24/7 live customer support, especially on weekends.
  • You manage large, complex portfolios needing advanced multi-property reporting.
  • You rely heavily on North American-specific guest communication tools like SMS messaging or native email marketing.

What Type of Hotel Should Use ThinkReservations PMS?

  • Bed & Breakfasts, boutique inns, and small hotels primarily in North America looking for strong live customer support.
  • Hotels that require integrated PCI-compliant payment processing and digital registration features.
  • Properties emphasizing guest engagement through SMS messaging and automated reminders.
  • Teams seeking straightforward task management and operational workflows with easy calendar and reservation management.
  • Hotels wanting a streamlined system with frequent updates and a high volume of recent user feedback.

Not ideal if...

  • You need extensive multi-currency or multi-lingual support outside North America.
  • Revenue management automation and dynamic pricing tools are critical for your business.
  • You require integrations with advanced third-party revenue or marketing tools more common in European markets.

RoomRaccoon PMS vs ThinkReservations PMS: The Bottom Line for Hotels

RoomRaccoon and ThinkReservations both provide cloud-based PMS solutions tailored for small independent hotels, but their core difference lies in feature depth and support model. RoomRaccoon offers a broader suite of revenue management, automation, and integration features that appeal to internationally operating boutique hotels seeking to maximize revenue with automation. ThinkReservations focuses on ease of use, strong live customer support, and guest communication tools, making it a better fit for North American inns and B&Bs prioritizing operational simplicity.

Choose RoomRaccoon if your hotel requires advanced dynamic pricing, multi-currency handling, and a comprehensive all-in-one PMS/channel manager/booking engine suite, supported by a large ecosystem of integrations. The platform’s case studies show significant revenue uplifts and operational time savings, particularly in Europe and Africa.

Choose ThinkReservations if your hotel operates in North America and values accessible 24/7 live support, integrated PCI-compliant payments, and guest communication channels like SMS messaging. Its recent reviews and onboarding experience make it a reliable choice for properties wanting quick adoption and strong customer success engagement.

Both products earn high ratings from their user bases, but RoomRaccoon’s feature set is more extensive while ThinkReservations’ support and guest engagement tools are more robust. Your choice should align with geographic focus, feature priorities, and support expectations.

How Much Do RoomRaccoon PMS and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

RoomRaccoon RoomRaccoon ThinkReservations ThinkReservations
Starting Price From $1,000/mo From $500/mo

Feature Comparison: RoomRaccoon PMS vs ThinkReservations PMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature RoomRaccoon RoomRaccoon ThinkReservations ThinkReservations
▾ Accounting & Finance
100%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
75%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
75%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
50%
75%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
59%
67%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
100%
50%
Group functionality
Automated Space Optimization
▾ Guest Experience
67%
45%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
100%
50%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
100%
80%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
89%
67%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
80%
80%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
0%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
0%
100%
Online 24/7 support
▾ Food & Beverage
100%
100%
EPoS
▾ Spa
0%
0%
Spa & Wellness Module

Real-World Results: RoomRaccoon vs ThinkReservations by Business Goal

We analyzed 16 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
RoomRaccoon Buff and Fellow Small
+ 60% increase in RevPAR in a year by implementing RoomRaccoon
+ �s dynamic pricing tools.
+ 781% ROI on RaccoonUpsell subscription - RoomRaccoon

"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."

Frikkie du Toit
Frikkie du Toit
Hotel Owner
ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
RoomRaccoon O'Two Boutique Hotel Small
+ 307% ROI on Annual RaccoonUpsell subscription just from ancillary revenue
+ 46% direct bookings
+ Reduced human error by automating payments

"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."

Jayson van Noordwyk
Jayson van Noordwyk
General Manager
ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
RoomRaccoon Steenhof Suites Small
+ 1836% ROI on RaccoonUpsell
+ 50% of guests check-in online
+ 127% increase in RevPAR

"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

RoomRaccoon vs ThinkReservations: The Bottom Line

RoomRaccoon
RoomRaccoon
4.7/5 from 210 reviews

What hoteliers love

Customer success and after-sales support 60% positive

Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. Howeve... Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. However, others report the opposite: slow or non-existent follow-up after setup, unresolved tickets, and poor post-sale care that can create real operational and financial pain.

Ease of use and onboarding 100% positive

Users repeatedly say RoomRaccoon is easy to learn and operate, with a clear overview that does not require prior technical knowledge. Training videos... Users repeatedly say RoomRaccoon is easy to learn and operate, with a clear overview that does not require prior technical knowledge. Training videos and guided sessions help teams adopt the platform quickly and put it into daily use with less friction.

AI assistant and chatbot automation 100% positive

RoomRaccoon’s AI additions are seen as promising, with users saying the chatbot still needs training to become more efficient for daily operational ta... RoomRaccoon’s AI additions are seen as promising, with users saying the chatbot still needs training to become more efficient for daily operational tasks. Others praise the AI assistant as a major support tool, indicating automation is becoming a meaningful part of the product’s value.

Where hoteliers push back

Customer success and after-sales support 40% negative

Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. Howeve... Several reviews highlight strong, hands-on support from specific customer success staff who arrange training, meetings, and practical guidance. However, others report the opposite: slow or non-existent follow-up after setup, unresolved tickets, and poor post-sale care that can create real operational and financial pain.

Reservation and room assignment workflow 100% negative

Some reviewers mention limitations when managing reservations within the same room category, especially when guests need to be moved from room to room... Some reviewers mention limitations when managing reservations within the same room category, especially when guests need to be moved from room to room. That points to a need for smoother room assignment handling in busy hotels with more complex occupancy patterns.

Ranks higher for

Extended Stay #7 vs #11
Hostels #13 vs #35
Other #11 vs #13
AT #4 vs #13

Unique capabilities

Revenue management module Guest CRM Guest profiles Integrated CRS PMS connectivity
4.7/5 ease of use 4.5/5 support 87 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.8/5 from 429 reviews

What hoteliers love

Customer support and account management 96% positive

Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.

Ease of use and daily operations 90% positive

Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.

Reservations, calendar, and availability management 63% positive

The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.

Where hoteliers push back

Feature requests and product flexibility 47% negative

A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.

Billing, payments, and accounting integrations 40% negative

Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.

Ranks higher for

Large (75-199 rooms) #7 vs #15
Mid-Size (25-74 rooms) #9 vs #18
Small (10-24 rooms) #4 vs #10
X-Large (200+ rooms) #6 vs #17

Unique capabilities

Online 24/7 support Guest Communication (SMS Messaging) Task Management Automated reminders Base Pricing
4.8/5 ease of use 4.8/5 support 17 integrations
Visit Profile

Where the ratings diverge most

Customer Support ThinkReservations 4.8 vs 4.5 (+0.3)

Frequently Asked Questions About RoomRaccoon PMS vs ThinkReservations PMS

Can RoomRaccoon PMS replace ThinkReservations PMS?

It depends on your requirements. RoomRaccoon PMS and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. RoomRaccoon PMS offers 87 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do RoomRaccoon PMS or ThinkReservations PMS offer a free plan?

RoomRaccoon PMS: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank RoomRaccoon PMS and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RoomRaccoon has an HT Score of 75 and ThinkReservations has 90. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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