STS Cloud (by SalesandCatering.com) vs. Thynk Groups & Events: Which Is Right for You?

Updated May 20, 2026  ·  225 verified reviews analyzed

TLDR

We analyzed 225 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

SalesAndCatering.com shines in ease of use and customer support — especially for brand properties (0.0/5) .

Thynk shines when it comes to integration and scalability — especially for brand properties (0.0/5) , with exclusive features like Contact Management/CRM and Payments & Invoicing.

See the full breakdown below ↓

How Does STS Cloud (by SalesandCatering.com) Compare to Thynk Groups & Events?

Side-by-side ratings based on 225 verified hotelier reviews on HTR.

HTScore
38
92
Likelihood to Recommend
96%
89%
Ease of Use
4.7/5
4.4/5
Customer Support
4.7/5
4.4/5
Value for Money
4.8/5
4.3/5
Starting Price From $300/mo From $600/mo
Verified Reviews 106 119

What Are the Pros and Cons of STS Cloud (by SalesandCatering.com) vs Thynk Groups & Events?

After analyzing 225 verified reviews, SalesAndCatering.com users most value its training and support, efficient reporting, event management, while Thynk users highlight integration and scalability, comprehensive crm capabilities, layout and design. Click any theme to see what reviewers say.

SalesAndCatering.com SalesAndCatering.com Thynk Thynk
Pros
+ Training and Support
+ Integration and Scalability
+ Efficient Reporting
+ Comprehensive CRM Capabilities
+ Event Management
+ Layout and Design
+ Customization Options
+ Centralized Sales Management
Cons
Room for Improvement
Email Integration

SalesAndCatering.com vs Thynk: Rankings by Hotel Segment

How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment SalesAndCatering.com SalesAndCatering.com Thynk Thynk
Small (10-24 rooms) #8 2 reviews #6 6 reviews
Mid-Size (25-74 rooms) #3 71 reviews #4 52 reviews
Large (75-199 rooms) #2 24 reviews #1 46 reviews
X-Large (200+ rooms) #4 8 reviews #3 13 reviews

By Property Type

Segment SalesAndCatering.com SalesAndCatering.com Thynk Thynk
Boutique #3 44 reviews #5 31 reviews
Luxury #4 19 reviews #2 61 reviews
Branded / Chain #2 79 reviews #4 42 reviews
Extended Stay #3 14 reviews #2 19 reviews

By Region

Segment SalesAndCatering.com SalesAndCatering.com Thynk Thynk
North America #3 103 reviews #5 15 reviews
Europe #3 65 reviews
Asia Pacific #3 1 reviews #1 6 reviews
Middle East #1 23 reviews

The Decision

Choosing the right hotel sales software can significantly influence your team’s productivity and your property's revenue. Both STS Cloud by SalesandCatering.com and Thynk Groups & Events aim to streamline sales and event management but do so with different approaches and strengths. STS Cloud offers a broad, all-in-one platform focused on sales and catering for properties of all sizes, while Thynk emphasizes sales automation, analytics, and extensive CRM capabilities. Which one aligns better with your operational needs?

Is SalesandCatering.com or Thynk Better for Hotels?

Both products address the core challenge of managing hotel sales and events, but they diverge in scope and focus. STS Cloud emphasizes an easy-to-use, cost-effective solution for managing leads, proposals, bookings, and reporting, making it suitable for hotels seeking a straightforward platform. Thynk, on the other hand, leans into automation, AI-driven lead processing, and detailed sales analytics, suited for properties aiming to maximize sales efficiency through data-rich tools. Are you prioritizing simplicity and affordability or advanced automation and insights?

SalesandCatering.com vs Thynk: Which Should Your Hotel Choose?

If your hotel needs a straightforward, budget-friendly solution that covers all sales and catering basics, STS Cloud is the ideal fit. It powers properties from small hotels to large conference venues, offering unlimited user access at a flat monthly rate, with high user ratings for ease of use and support. Conversely, if your hotel requires a more sophisticated sales management system with AI-driven lead processing, detailed CRM, and extensive integrations, Thynk is better suited for larger, multi-property portfolios focused on sales automation and performance tracking.

Is SalesandCatering.com or Thynk Easier to Use?

STS Cloud boasts a user rating of 4.74/5 for ease of use, with reviews highlighting its intuitive, straightforward interface that allows quick onboarding and minimal training. Many users find the system’s workflow management and reporting tools accessible and time-saving. Thynk, rated at 4.39/5, offers a user-friendly interface as well, but some reviewers suggest its design could be more visually appealing, especially for smaller hotels. Edge: SalesandCatering.com.

Which Has Better Features: SalesandCatering.com or Thynk?

SalesAndCatering.com offers a comprehensive suite tailored specifically for sales and catering, with features like proposal generation, BEO management, workflow tracking, and integrated reporting, totaling 11 unique features. Thynk adds extensive CRM capabilities, AI automation for RFPs and leads, content management, task management, and direct booking tools, with 9 features unique to its platform. Thynk’s features are more advanced in automation and sales analytics, but STS focuses on ease of use and core sales functions. Edge: Thynk.

Which Has Better Customer Support: SalesandCatering.com or Thynk?

Reviewing recent feedback, SalesandCatering.com scores 4.72/5 for customer support, with users praising its quick, responsive service and personalized assistance. Users frequently mention the support team as instrumental in onboarding and troubleshooting. Thynk, rated at 4.39/5, also receives positive comments but fewer recent reviews highlight its support quality. Given the larger review count and more recent reviews, SalesandCatering.com’s support appears more consistently rated. Edge: SalesandCatering.com.

Which Has More Integrations: SalesandCatering.com or Thynk?

SalesAndCatering.com integrates with 7 verified partners, including well-known systems like SkyTouch, RoomKey PMS, and Cloudbeds, but lacks some CRM or booking integrations. Thynk offers 14 verified partners, including Stayntouch, Mews, and Stripe, and features more robust integrations with tools for payments, booking, and content management. Its broader integration ecosystem can facilitate more seamless workflows. Edge: Thynk.

Which Do Hoteliers Rate Higher: SalesandCatering.com or Thynk?

SalesAndCatering.com enjoys a slightly higher overall rating of 4.68/5 based on 96 reviews, with recent ratings emphasizing its user-friendliness and support. Thynk is rated 5/5 by 105 reviews, predominantly from larger hotels and chains, praising its sales automation and CRM capabilities. For properties valuing simplicity and recent positive feedback, SalesandCatering.com is preferred. For larger portfolios seeking advanced features, Thynk’s higher rating reflects its appeal to enterprise users. Edge: Thynk.

How Much Do SalesandCatering.com and Thynk Cost?

SalesAndCatering.com charges a flat $300 monthly fee with no implementation or trial costs, providing an affordable option for many properties. Thynk’s base price is $600 per month, also without trial or setup fees, positioning it as a slightly more premium option with advanced features. Your choice might depend on your budget and feature needs, but for a cost-effective solution, SalesandCatering.com offers strong value.

What Type of Hotel Should Use SalesandCatering.com?

  • Hotels that need a simple, cost-effective, all-in-one sales and catering system.
  • Teams seeking an intuitive platform with quick onboarding and minimal training.
  • Properties with limited IT resources or infrastructure upgrades.
  • Small to medium-sized hotels that value affordability and core sales features.
  • Hotels managing multiple properties under a unified system.
  • Not ideal if your hotel requires extensive automation, AI-driven lead processing, or deep CRM customization.

What Type of Hotel Should Use Thynk?

  • Hotels with large or multi-property portfolios needing centralized sales management.
  • Teams prioritizing automation, AI-driven lead qualification, and detailed analytics.
  • Properties aiming to increase revenue through online booking and streamlined workflows.
  • Hotels that want full CRM capabilities integrated with their sales processes.
  • Teams willing to invest in a more feature-rich, customizable platform.
  • Not ideal if your hotel prefers a simple, budget-friendly solution or has limited technical infrastructure.

SalesandCatering.com vs Thynk: The Bottom Line for Hotels

SalesAndCatering.com offers a straightforward, affordable platform suited for small to mid-sized hotels that need reliable sales and catering management without the complexity of advanced automation. Its high user ratings for ease of use and support make it a solid choice for properties valuing simplicity and cost-efficiency.

Thynk, by contrast, caters to larger, dynamic hotel portfolios seeking automation, detailed sales analytics, and a centralized CRM. It excels in managing complex sales workflows, especially for properties with significant MICE and group business.

Choose SalesandCatering.com if your hotel values an easy-to-implement, budget-conscious solution that covers all core sales functions. Opt for Thynk if your team needs sophisticated automation, extensive integrations, and real-time data insights to boost sales performance.

In summary, for most hotels today, the higher volume of recent reviews and the broader global presence support selecting Thynk as the stronger choice. Its robust features and larger review base give it a slight edge for hoteliers aiming to scale or optimize complex sales processes.

How Much Do STS Cloud (by SalesandCatering.com) and Thynk Groups & Events Cost?

Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

SalesAndCatering.com SalesAndCatering.com Thynk Thynk
Starting Price From $300/mo From $600/mo

Which Features Does STS Cloud (by SalesandCatering.com) Have That Thynk Groups & Events Doesn't (and Vice Versa)?

According to HTR's product database, STS Cloud (by SalesandCatering.com) and Thynk Groups & Events share 11 features. Here are the key differences — features one has that the other lacks.

Feature SalesAndCatering.com SalesAndCatering.com Thynk Thynk
Client Communication Portal
Contact Management/CRM
Content & File Management
Itinerary Printouts
Meal Planning
Task Management (Tasks & Reminders)

Real-World Results: SalesAndCatering.com vs Thynk by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
SalesAndCatering.com Azul Hospitality Small
+ �s bevy of select-service hotels, the corporate dashboard offered by STS Cloud was a game-changer. The corporate dashboard and ability to toggle back and forth have been extremely helpful in keeping the team on track and analyzing results.
+ We are constantly hearing from customers that speed to market and flexibility are the most important determining factors in choosing a hotel,
+ � shares Matthews. Anticipating an influx in travel and event interest, AZUL is now well-positioned to close business as soon as an inquiry or RFP is received, whether via the phone or electronically. STS Cloud

"We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year. We reviewed many sales systems for our properties, and STS Clou..."

Melissa Matthews
Melissa Matthews
VP of Sales
Thynk Harry's Home Small
+ Two-Way Integrations: Thynk provided seamless, two-way integrations with existing tools and systems at Harry's Home Hotels. This "out-of-the-box" feature made the transition smoother and led to immediate efficiency gains.
+ Focus on Profit per Space: Thynk
+ �s solution offered real-time analytics that helped the management optimize room pricing strategies and resource allocation. This led to a considerable increase in profit margins, measured on a per-space basis.

"As we were expanding, it was crucial to optimize our processes. We were way back when it came to the industry on the topic of digitalization. I think a lot happened during the pand..."

Florian Ultsch
Florian Ultsch
Business Development Head
Improve Guest Experience
SalesAndCatering.com SalesAndCatering.com

No published case study for this goal yet.

Thynk Corsendonk Hotels Small
+ Centralized Data Management
+ The integration with Thynk enabled effective centralization of operational information. This resulted in smoother internal communication and more consistent implementation of policies and procedures across all properties, enhancing overall operational coherence.
+ Improved Operational Efficiency

"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."

SalesAndCatering.com vs Thynk: The Bottom Line

SalesAndCatering.com
SalesAndCatering.com
4.8/5 from 106 reviews

What hoteliers love

Ease of Use 99% positive

Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team... Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team members, positively contributing to seamless daily operations.

Training and Support 97% positive

Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training se... Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training sessions to fit user needs, greatly benefiting operational transitions.

Efficient Reporting 80% positive

Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and... Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and sales activities. Some suggest adding more comprehensive reports for more detailed insights.

Where hoteliers push back

Room for Improvement 80% negative

While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuiti... While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuitive event calendar functionalities.

Email Integration 73% negative

While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in th... While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in this area for better workflow between emailing and system activities.

Ranks higher for

Bed & Breakfast & Inns #2 vs #6
Boutique #3 vs #5
Branded / Chain #2 vs #4
Limited Service & Budget Hotels #2 vs #5
4.7/5 ease of use 4.7/5 support 7 integrations
Visit Profile
Thynk
Thynk
4.5/5 from 119 reviews

What hoteliers love

Integration and Scalability 100% positive

While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour... While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour Operator contracting, underscoring a potential area for enhancement.

Comprehensive CRM Capabilities 100% positive

Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences... Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences and managing customer relationships effectively. Users acknowledge its powerful CRM functions.

Layout and Design 67% positive

A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design ove... A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design overly monotone.

Ranks higher for

Small (10-24 rooms) #6 vs #8
City Center Hotels #2 vs #4
Hostels #1 vs #5
Luxury #2 vs #4

Unique capabilities

Contact Management/CRM Meal Planning Content & File Management Itinerary Printouts Client Communication Portal
4.4/5 ease of use 4.4/5 support 14 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Thynk 5.0 vs 4.7 (+0.3)
Ease of Use SalesAndCatering.com 4.7 vs 4.4 (+0.4)
Customer Support SalesAndCatering.com 4.7 vs 4.4 (+0.3)
Value for Money SalesAndCatering.com 4.7 vs 4.3 (+0.5)
Onboarding SalesAndCatering.com 4.5 vs 4.2 (+0.3)

Frequently Asked Questions About STS Cloud (by SalesandCatering.com) vs Thynk Groups & Events

Can STS Cloud (by SalesandCatering.com) replace Thynk Groups & Events?

It depends on your requirements. STS Cloud (by SalesandCatering.com) and Thynk Groups & Events share many core Hotel Sales Software features, but each has unique capabilities. STS Cloud (by SalesandCatering.com) offers 7 verified integration partners, while Thynk Groups & Events offers 14. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. STS Cloud (by SalesandCatering.com) leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do STS Cloud (by SalesandCatering.com) or Thynk Groups & Events offer a free plan?

STS Cloud (by SalesandCatering.com): No. Thynk Groups & Events: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank STS Cloud (by SalesandCatering.com) and Thynk Groups & Events?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SalesAndCatering.com has an HT Score of 38 and Thynk has 92. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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