The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 225 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SalesAndCatering.com shines in ease of use and customer support — especially for brand properties (0.0/5) .
Thynk shines when it comes to integration and scalability — especially for brand properties (0.0/5) , with exclusive features like Contact Management/CRM and Payments & Invoicing.
Side-by-side ratings based on 225 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | From $600/mo |
| Verified Reviews | 106 | 119 |
After analyzing 225 verified reviews, SalesAndCatering.com users most value its training and support, efficient reporting, event management, while Thynk users highlight integration and scalability, comprehensive crm capabilities, layout and design. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Training and Support
▾
|
+
Integration and Scalability
▾
|
|
+
Efficient Reporting
▾
|
+
Comprehensive CRM Capabilities
▾
|
|
+
Event Management
▾
|
+
Layout and Design
▾
|
|
+
Customization Options
▾
|
+
Centralized Sales Management
▾
|
| Cons | |
|
−
Room for Improvement
▾
|
|
|
−
Email Integration
▾
|
|
How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #8 2 reviews | #6 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #3 71 reviews | #4 52 reviews |
| Large (75-199 rooms) ▾ | #2 24 reviews | #1 46 reviews |
| X-Large (200+ rooms) ▾ | #4 8 reviews | #3 13 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #3 44 reviews | #5 31 reviews |
| Luxury ▾ | #4 19 reviews | #2 61 reviews |
| Branded / Chain ▾ | #2 79 reviews | #4 42 reviews |
| Extended Stay ▾ | #3 14 reviews | #2 19 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #3 103 reviews | #5 15 reviews |
| Europe ▾ | — | #3 65 reviews |
| Asia Pacific ▾ | #3 1 reviews | #1 6 reviews |
| Middle East ▾ | — | #1 23 reviews |
Choosing the right hotel sales software can significantly influence your team’s productivity and your property's revenue. Both STS Cloud by SalesandCatering.com and Thynk Groups & Events aim to streamline sales and event management but do so with different approaches and strengths. STS Cloud offers a broad, all-in-one platform focused on sales and catering for properties of all sizes, while Thynk emphasizes sales automation, analytics, and extensive CRM capabilities. Which one aligns better with your operational needs?
Both products address the core challenge of managing hotel sales and events, but they diverge in scope and focus. STS Cloud emphasizes an easy-to-use, cost-effective solution for managing leads, proposals, bookings, and reporting, making it suitable for hotels seeking a straightforward platform. Thynk, on the other hand, leans into automation, AI-driven lead processing, and detailed sales analytics, suited for properties aiming to maximize sales efficiency through data-rich tools. Are you prioritizing simplicity and affordability or advanced automation and insights?
If your hotel needs a straightforward, budget-friendly solution that covers all sales and catering basics, STS Cloud is the ideal fit. It powers properties from small hotels to large conference venues, offering unlimited user access at a flat monthly rate, with high user ratings for ease of use and support. Conversely, if your hotel requires a more sophisticated sales management system with AI-driven lead processing, detailed CRM, and extensive integrations, Thynk is better suited for larger, multi-property portfolios focused on sales automation and performance tracking.
STS Cloud boasts a user rating of 4.74/5 for ease of use, with reviews highlighting its intuitive, straightforward interface that allows quick onboarding and minimal training. Many users find the system’s workflow management and reporting tools accessible and time-saving. Thynk, rated at 4.39/5, offers a user-friendly interface as well, but some reviewers suggest its design could be more visually appealing, especially for smaller hotels. Edge: SalesandCatering.com.
SalesAndCatering.com offers a comprehensive suite tailored specifically for sales and catering, with features like proposal generation, BEO management, workflow tracking, and integrated reporting, totaling 11 unique features. Thynk adds extensive CRM capabilities, AI automation for RFPs and leads, content management, task management, and direct booking tools, with 9 features unique to its platform. Thynk’s features are more advanced in automation and sales analytics, but STS focuses on ease of use and core sales functions. Edge: Thynk.
Reviewing recent feedback, SalesandCatering.com scores 4.72/5 for customer support, with users praising its quick, responsive service and personalized assistance. Users frequently mention the support team as instrumental in onboarding and troubleshooting. Thynk, rated at 4.39/5, also receives positive comments but fewer recent reviews highlight its support quality. Given the larger review count and more recent reviews, SalesandCatering.com’s support appears more consistently rated. Edge: SalesandCatering.com.
SalesAndCatering.com integrates with 7 verified partners, including well-known systems like SkyTouch, RoomKey PMS, and Cloudbeds, but lacks some CRM or booking integrations. Thynk offers 14 verified partners, including Stayntouch, Mews, and Stripe, and features more robust integrations with tools for payments, booking, and content management. Its broader integration ecosystem can facilitate more seamless workflows. Edge: Thynk.
SalesAndCatering.com enjoys a slightly higher overall rating of 4.68/5 based on 96 reviews, with recent ratings emphasizing its user-friendliness and support. Thynk is rated 5/5 by 105 reviews, predominantly from larger hotels and chains, praising its sales automation and CRM capabilities. For properties valuing simplicity and recent positive feedback, SalesandCatering.com is preferred. For larger portfolios seeking advanced features, Thynk’s higher rating reflects its appeal to enterprise users. Edge: Thynk.
SalesAndCatering.com charges a flat $300 monthly fee with no implementation or trial costs, providing an affordable option for many properties. Thynk’s base price is $600 per month, also without trial or setup fees, positioning it as a slightly more premium option with advanced features. Your choice might depend on your budget and feature needs, but for a cost-effective solution, SalesandCatering.com offers strong value.
SalesAndCatering.com offers a straightforward, affordable platform suited for small to mid-sized hotels that need reliable sales and catering management without the complexity of advanced automation. Its high user ratings for ease of use and support make it a solid choice for properties valuing simplicity and cost-efficiency.
Thynk, by contrast, caters to larger, dynamic hotel portfolios seeking automation, detailed sales analytics, and a centralized CRM. It excels in managing complex sales workflows, especially for properties with significant MICE and group business.
Choose SalesandCatering.com if your hotel values an easy-to-implement, budget-conscious solution that covers all core sales functions. Opt for Thynk if your team needs sophisticated automation, extensive integrations, and real-time data insights to boost sales performance.
In summary, for most hotels today, the higher volume of recent reviews and the broader global presence support selecting Thynk as the stronger choice. Its robust features and larger review base give it a slight edge for hoteliers aiming to scale or optimize complex sales processes.
Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | From $600/mo |
According to HTR's product database, STS Cloud (by SalesandCatering.com) and Thynk Groups & Events share 11 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Client Communication Portal | ||
| Contact Management/CRM | ||
| Content & File Management | ||
| Itinerary Printouts | ||
| Meal Planning | ||
| Task Management (Tasks & Reminders) |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year. We reviewed many sales systems for our properties, and STS Clou..."
"As we were expanding, it was crucial to optimize our processes. We were way back when it came to the industry on the topic of digitalization. I think a lot happened during the pand..."
No published case study for this goal yet.
"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."
What hoteliers love
Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team... Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team members, positively contributing to seamless daily operations.
Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training se... Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training sessions to fit user needs, greatly benefiting operational transitions.
Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and... Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and sales activities. Some suggest adding more comprehensive reports for more detailed insights.
Where hoteliers push back
While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuiti... While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuitive event calendar functionalities.
While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in th... While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in this area for better workflow between emailing and system activities.
Ranks higher for
What hoteliers love
While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour... While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour Operator contracting, underscoring a potential area for enhancement.
Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences... Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences and managing customer relationships effectively. Users acknowledge its powerful CRM functions.
A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design ove... A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design overly monotone.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. STS Cloud (by SalesandCatering.com) and Thynk Groups & Events share many core Hotel Sales Software features, but each has unique capabilities. STS Cloud (by SalesandCatering.com) offers 7 verified integration partners, while Thynk Groups & Events offers 14. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. STS Cloud (by SalesandCatering.com) leads in ease of use at 4.7/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
STS Cloud (by SalesandCatering.com): No. Thynk Groups & Events: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SalesAndCatering.com has an HT Score of 38 and Thynk has 92. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor