The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 32 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal.
Zaplox shines , with exclusive features like Mobile App and Mobile Checkin.
Side-by-side ratings based on 32 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | Contact sales |
| Verified Reviews | 29 | 3 |
After analyzing 32 verified reviews, LIKE MAGIC users most value its guest journey app, automation & integration, contactless check-in, while Zaplox users highlight . Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #7 12 reviews | #23 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #7 10 reviews | #13 3 reviews |
| Large (75-199 rooms) | #8 3 reviews | #21 0 reviews |
| X-Large (200+ rooms) | — | #15 0 reviews |
By Property Type
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| Boutique ▾ | #11 6 reviews | #14 2 reviews |
| Luxury | #15 2 reviews | #17 0 reviews |
| Branded / Chain | #15 2 reviews | #12 3 reviews |
| Extended Stay ▾ | #5 12 reviews | — |
By Region
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| North America | #17 1 reviews | #11 0 reviews |
| Europe ▾ | #5 27 reviews | #14 2 reviews |
| Asia Pacific | — | #11 1 reviews |
Your hotel is evaluating two contactless check-in solutions: LIKE MAGIC (Check-in) and Zaplox Self-service Kiosk. Both aim to streamline operations, reduce staff workload, and improve guest experience, but they do so through different approaches. LIKE MAGIC offers a comprehensive platform with guest journey management and automation, while Zaplox provides a straightforward, hardware-agnostic self-service kiosk. Which solution aligns better with your property’s needs and strategic goals?
LIKE MAGIC and Zaplox both address the need for contactless check-in, but they do so in distinct ways. LIKE MAGIC’s platform integrates guest management, automation, and upselling, offering a broad feature set and a high level of customization. Zaplox, by contrast, focuses on self-service kiosks that can be deployed with minimal hardware, emphasizing quick implementation and guest convenience. Do you prefer a full-suite guest journey platform or a simple, hardware-compatible kiosk system?
LIKE MAGIC holds a higher review count (29 reviews versus 3 for Zaplox) and has more recent feedback, making its data more reliable. While LIKE MAGIC’s overall rating is 0/5, this appears to be a reporting anomaly, but its high scores in ease of use, support, and value for money (all above 4.8/5) suggest strong user satisfaction. Zaplox’s 4/5 rating is based on fewer reviews, which are older, reducing confidence in its current performance. Would you prioritize a platform with more recent, comprehensive feedback?
If your hotel needs a fully integrated guest management system that handles check-in, digital keys, upselling, messaging, and analytics, LIKE MAGIC is the clear choice. It is best suited for properties aiming to streamline operations across multiple touchpoints, especially if you already have integrations with property systems like PMS or digital locks.
If your hotel simply requires a reliable, hardware-agnostic self-service kiosk to reduce front desk workload and enable 24/7 check-in and check-out, Zaplox is more appropriate. It appeals to properties with limited IT resources seeking an easy-to-deploy, straightforward solution without extensive customization needs.
For hotels with high guest volume, a desire for automation, and a need for detailed analytics, LIKE MAGIC’s broader feature set and recent review momentum make it the better fit. Conversely, properties prioritizing quick deployment, hardware flexibility, and minimal integration complexity may prefer Zaplox.
LIKE MAGIC’s user ratings in ease of use stand at 4.9/5, reflecting an intuitive interface praised by users for its straightforward guest experience and onboarding process. The platform’s self-service guest journey app is designed for simplicity, with most users reporting minimal training requirements and high satisfaction with the streamline of guest interactions.
Zaplox, with a 4.17/5 rating for ease of use, is also regarded as stable and simple, especially given its web-based, hardware-independent deployment. However, some users report issues with lengthy onboarding processes due to frequent developer changes and slower updates, which can hamper staff adoption.
Edge: LIKE MAGIC.
LIKE MAGIC offers 10 exclusive features, including hotel website check-in portals, custom questions, document & passport scanning, ID verification, and pre-arrival upselling, directly enhancing guest engagement and operational efficiency. Zaplox, with 18 features, includes mobile apps, notifications, remote check-in, guest messaging, room service ordering, and integration with PMS and lock systems, providing a more extensive feature set.
While Zaplox's feature count is higher, many are standard, and LIKE MAGIC’s unique features focus on guest engagement, personalization, and revenue opportunities. If your focus is on a comprehensive guest journey, LIKE MAGIC's tailored features may be more valuable.
Edge: Zaplox (more features, but less targeted for guest experience).
LIKE MAGIC’s support and onboarding scores stand at 4.83/5 and 4.78/5 respectively, with reviews highlighting quick, helpful communication and smooth onboarding. Users appreciate the platform’s responsiveness, with some noting that support is a key reason they choose the platform.
Zaplox’s ratings are lower, with support at 3/5 and onboarding at 2.75/5. Some users report delays and challenges due to developer turnover, which affects their confidence in ongoing support and updates.
Edge: LIKE MAGIC.
LIKE MAGIC integrates with 10 verified partners, including Oracle Hospitality, Mews, SALTO Systems, and Adyen, focusing on core hotel management and payment solutions. Zaplox boasts 17 integrations, including major PMS and lock brands like Stayntouch, protel, dormakaba, and Vingcard, offering broader compatibility with existing hotel infrastructure.
If your hotel relies heavily on specific integrations, Zaplox’s larger partner network could be advantageous. However, LIKE MAGIC’s targeted integrations support streamlined hotel operations.
Edge: Zaplox.
LIKE MAGIC, with its 29 reviews and recent feedback, has a high likelihood to recommend score of 99% and ranks favorably across segments, especially in city center hotels and branded properties. Users frequently mention its ability to reduce staffing and improve guest experience, with reviews highlighting operational efficiency.
Zaplox’s 3 reviews, mostly older and from hostel and budget hotels, suggest moderate satisfaction at best. The limited recent feedback makes it harder to gauge current performance, but overall ratings are decent.
Edge: LIKE MAGIC.
LIKE MAGIC’s pricing is set at a $700 base fee, with no mention of ongoing monthly fees or implementation costs, indicating a straightforward pricing model. Zaplox’s pricing details are unavailable, but typically, hardware-based kiosks involve hardware costs and potentially annual licensing fees.
For budget-conscious properties, LIKE MAGIC’s transparent pricing may be more appealing, but the total cost depends on implementation and scale. Zaplox's costs could vary widely depending on hardware needs and integration complexity.
Not ideal if your hotel prefers a simple kiosk solution without needing extensive guest engagement features or customization options.
Not ideal if your hotel needs integrated guest journey features, detailed analytics, or extensive customization.
LIKE MAGIC’s core advantage lies in its comprehensive guest management and automation capabilities, making it ideal for hotels seeking operational efficiency and enhanced guest experiences. Its high review scores and recent feedback reinforce its reliability, especially for properties that want to personalize guest interactions and boost revenues through upselling.
Zaplox offers a straightforward, hardware-compatible kiosk solution suited for properties that need quick deployment and minimal integration fuss. While it has a broader feature set, its older reviews and lower support ratings suggest it may not provide the same level of ongoing service or innovation.
If your hotel values a unified guest journey platform with recent, positive reviews, go with LIKE MAGIC. If you prefer a simple, hardware-flexible self-service kiosk for basic check-in/out, Zaplox could meet your needs.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | — |
According to HTR's product database, LIKE MAGIC (Check-in) and Zaplox Self-service Kiosk share 7 features. Here are the key differences — features one has that the other lacks.
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| Custom Questions | ||
| Document & Passport Scanning | ||
| Hotel Website Check-in Portal | ||
| ID Verification | ||
| Keyless Entry | ||
| Marketing Communications Opt-in | ||
| Mobile App | ||
| Mobile Checkin | ||
| Notifications | ||
| Pre-regisration info collection | ||
| Remote Checkin | ||
| Whitelabel Capability |
Showing top differences. 16 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Check-in) and Zaplox Self-service Kiosk share many core Contactless Check-in features, but each has unique capabilities. LIKE MAGIC (Check-in) offers 10 verified integration partners, while Zaplox Self-service Kiosk offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 4.2/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Check-in): No. Zaplox Self-service Kiosk: No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 74 and Zaplox has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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