Las 10 mejores alternativas de HMA Intelligent Marketing 2026
CRM y marketing por correo electrónico para hoteles
0 
HT Score
HMA Intelligent Marketing is a hospitality-focused customer data and CRM partner that helps independent hotels and management groups turn clean, unified guest data into measurable direct revenue. Through its Intelligencia platform and white-glove execution model, HMA delivers data cleansing, identity resolution, lifecycle email marketing, booking recovery, VIP recognition, and performance analytics without forcing properties into rigid, one-size-fits-all systems. The result is accurate data, stronger segmentation, and AI-ready infrastructure that supports sustainable growth and higher ROI across the guest lifecycle.
Visit https://www.wearehma.com for more information.
Recommended by 3 hoteliers
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All Hotel CRM & Email Marketing Products10 Alternatives & Competitors to HMA Intelligent Marketing
#1
Reguest
CRM y marketing por correo electrónico para hoteles
83
HT Score
Re:Guest is the most advanced hotel CRM on the market, with an intelligent communication system for sales and marketing at every stage of the guest journey. The CRM is based on Re:Guest Intelligence, the artificial intelligence tailored for the hotel industry, available 24/7 in all areas – for text creation, translation and answering guests’ questions automatically. It also allows you to collect, store and use guest data for personalized offers, upselling actions and effective communication, including tailored newsletters sent at the right time and through the right channel, from e-mail to WhatsApp.
Reviewers say compared to HMA Intelligent Marketing, Reguest is
- Faster to reach ROI
- Better for: Airport/Conference Hotels, Resorts
- Worse at support
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, City Center Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Vacation Rentals & Villas
- Fewer press mentions
RECENT HOTELIER RECOMMENDATIONS
Inhaberin Appartement Elke in Algund
#2
Amadeus
CRM y marketing por correo electrónico para hoteles
0
HT Score
La competencia por los huéspedes del hotel es más intensa que nunca. Comprender quiénes son sus huéspedes y clientes potenciales y personalizar sus comunicaciones con ellos mejora drásticamente su capacidad para generar lealtad e impulsar la repetición de negocios y superar a sus competidores. Guest Management Solutions (GMS) de Amadeus es más que una simple herramienta de gestión de relaciones con el cliente (CRM), ofrece un conjunto completo de herramientas de automatización de marketing para atraer a los huéspedes de su hotel y generar ingresos incrementales. Diríjase a los huéspedes con el mensaje correcto en el momento adecuado, incluso cuando sus comportamientos cambien, y personalice sin problemas su alcance antes, durante y después de su estadía. Maximice el valor de los datos de sus huéspedes para impulsar continuamente los ingresos y la participación de su hotel.
Reviewers say compared to HMA Intelligent Marketing, Amadeus is
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Director of Marketing in Sunnyvale (United States)
Marketing & Social Media Manager in Auburn (United States)
#3
Smart Host GmbH
CRM y marketing por correo electrónico para hoteles
99
HT Score
Smart Host es un sistema CRM que conecta toda la información relevante para los huéspedes de su PMS y otras fuentes en un solo lugar. Estos datos se utilizan para sugerencias de boletines informativos automatizados y altamente específicos. Su backoffice puede lanzar esas campañas (100% compatibles con GDPR) en minutos y en varios idiomas. Puede realizar un seguimiento del éxito de estas campañas hasta el nivel de todas y cada una de las reservas generadas. Smart Host: una herramienta, huéspedes que regresan, más reservas.
Reviewers say compared to HMA Intelligent Marketing, Smart Host GmbH is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
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#4
Bookboost
CRM y marketing por correo electrónico para hoteles
98
HT Score
With Bookboost, say goodbye to long hours creating marketing campaigns or guest journeys.
Designed specifically for hospitality, Bookboost's CRM helps hospitality brands manage guest communication and deliver more effective marketing campaigns.
The platform consolidates data from different sources, allowing hoteliers to extract insights and use them to create a more personalised guest experience, driving customer lifetime value (CLTV) and loyalty.
Create personalised guest journeys for your hotel; segment your guests in the way you want them; send SMS, WhatsApp and Email for 9x times more conversions, and more.
Reviewers say compared to HMA Intelligent Marketing, Bookboost is
- Faster to reach ROI
- More press mentions
- Worse at support
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#5
TrustYou
CRM y marketing por correo electrónico para hoteles
91
HT Score
TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale.
Reviewers say compared to HMA Intelligent Marketing, TrustYou is
- Faster to reach ROI
- Better for: Airport/Conference Hotels, Other
- More press mentions
- Worse at support
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, City Center Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Front Office Manager in Thu Dau Mot (Vietnam)
Assistant Front Office Manager in Ho Chi Minh City (Vietnam)
#6
Cendyn
CRM y marketing por correo electrónico para hoteles
0
HT Score
Cendyn CRM unifies guest data from every touchpoint into a single, accurate profile, giving hotels a complete view of each guest. With built-in automation, segmentation, and 200+ hospitality-focused integrations, it empowers hotels to streamline communications and personalize the guest journey at every stage, fostering long-term loyalty and maximizing direct revenue. Real-time analytics and AI-powered insights make it easy to understand guest behavior, optimize campaigns, and strengthen guest relationships at scale.
Reviewers say compared to HMA Intelligent Marketing, Cendyn is
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds
RECENT HOTELIER RECOMMENDATIONS
#7
Profitroom
CRM y marketing por correo electrónico para hoteles
97
HT Score
Profitroom CRM es una plataforma de ventas y marketing eficaz que apoya al hotel en todas las etapas de la adquisición de huéspedes, lo que aumenta significativamente el número de reservas directas. Te sorprenderá su indispensabilidad.
Reviewers say compared to HMA Intelligent Marketing, Profitroom is
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#8
dailypoint™
CRM y marketing por correo electrónico para hoteles
100
HT Score
dailypoint ™ es la solución líder en gestión de datos y CRM para hoteles individuales y grupos de hoteles. dailypoint ™ recopila datos de todas las fuentes relevantes, como PMS, POS, sitio web, boletín informativo o Wi-Fi, y crea un perfil de invitado central y consolidado, ¡que es el corazón de su negocio! Se utilizan procesos de limpieza integrados e inteligencia artificial (IA) especial para generar conocimiento adicional extenso para los huéspedes. dailypoint ™ consta de 16 módulos y se complementa con el mercado dailypoint ™ con más de 150 socios de soluciones. Esto permite que dailypoint ™ no solo se utilice para marketing medible (CRM) y ventas directas óptimas, sino que también cubre todo el recorrido del cliente y, por lo tanto, apoya a todos los departamentos de un hotel. dailypoint ™ es el #realCRM para administrar los datos de los huéspedes en un perfil central. Aplicaciones incluidas: - Data Laundry (www.dailypoint.com/datalaundry) - Profile Engine - Booking Manager (www.dailypoint.com/bookingmanager)- Campaign Manager (CRM) - Website Connect- Privacy Dashboard (manejo de GDPR) - Voucher System- Programa de fidelización (www.dailypoint.com/loyalty)- Gestión de reputación online (ORM) - Smart WiFi (www.dailypoint.com/smartwireless )- Calendario de eventos- Sistema de información para huéspedes- Inteligencia empresarial (informes) - Ventas básicas- Listas inteligentes- APIMás información: www.dailypoint.com/360dp
Reviewers say compared to HMA Intelligent Marketing, dailypoint™ is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#9
Thynk
CRM y marketing por correo electrónico para hoteles
80
HT Score
Thynk’s Hospitality Commercial Platform, powered by Salesforce, empowers hoteliers to boost direct sales and increase operational capability while enhancing the customer experience at scale. By seamlessly integrating customer data from different systems and properties, Thynk provides strategic, actionable insights and drives personalization at every step of the customer journey, ensuring consistency and efficiency across all touch points.
With its customizable features, multi-property management, multi-currency support, and multi-PMS integration ability, Thynk allows you to automate workflows and manage everything easily from a user-friendly platform.
Reviewers say compared to HMA Intelligent Marketing, Thynk is
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts
RECENT HOTELIER RECOMMENDATIONS
#10
Sojern
CRM y marketing por correo electrónico para hoteles
0
HT Score
Guest Marketing Suite allows you to easily and efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat capabilities. Create genuine guest relationships through consistent and relevant communications to help you drive direct bookings, increase ancillary revenue, and build long-term loyalty.
Reviewers say compared to HMA Intelligent Marketing, Sojern is
- Faster to reach ROI
- Better for: Boutique Hotels, Branded Hotels, Airport/Conference Hotels, Luxury Hotels, Other, Resorts
- More press mentions
- Worse at support
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, City Center Hotels, Hostels, Limited Service & Budget Hotels, Motels
Rezeptionistin in Lagundo (Italy)