10 meilleures alternatives Brandnamic 2026
CRM hôtelier et marketing par e-mail
84 
HT Score
Utilise guest data effectively
We know that one of your biggest challenges is the right handling of guest data. Only with the right data is it possible to organise guest communication along the guest journey to suit your target group, and thus increase your ROI (return on investment). With the Brandnamic Hospitality Apps, you can elaborate, segment and manage guest data – and make it usable. For efficient, data-based marketing. And delighted guests.
The benefits at a glance:
+ Cost-efficient marketing campaigns, thanks to an overview of all key performance indicators
+ Optimum budget allocation to advertising channels thanks to performance measurement
+ Target group-specific marketing thanks to guest data
+ Targeted and personalised email marketing
+ Central management of your guest data
+ Data protection-compliant advertising
The comprehensive solution with added value: If you integrate other Brandnamic tools into the Brandnamic Hospitality Apps, they will release their full potential.
+ Korrespondenzmanager for professional hotel emails and sales-promoting guest correspondence
+ Campaign Manager for an overview of all campaigns; it provides information on ROAS and ROI for successful, budget-optimised planning
+ Voucher App for immediate sales with vouchers and increased occupancy with promo codes
+ Sales App with targeted, automated campaigns for attractive booking incentives
+ Carlito, the digital concierge, for efficient guest service, cross-selling and innovative guest experience
+ Newsletter App for sending emails that increase bookings and guest loyalty
+ Cluster App and Payment App for processing, segmenting and managing guest data – for efficient, data-based marketing at all stages of the guest journey.
Recommended by 33 hoteliers
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All Hotel CRM & Email Marketing Products10 Alternatives & Competitors to Brandnamic
#1
Cendyn
CRM hôtelier et marketing par e-mail
0
HT Score
Cendyn CRM unifies guest data from every touchpoint into a single, accurate profile, giving hotels a complete view of each guest. With built-in automation, segmentation, and 200+ hospitality-focused integrations, it empowers hotels to streamline communications and personalize the guest journey at every stage, fostering long-term loyalty and maximizing direct revenue. Real-time analytics and AI-powered insights make it easy to understand guest behavior, optimize campaigns, and strengthen guest relationships at scale.
Reviewers say compared to Brandnamic, Cendyn is
- Better for: Boutique Hotels, Branded Hotels, Casinos, Luxury Hotels, Other, Vacation Rentals & Villas
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Resorts, RV Parks & Campgrounds
RECENT HOTELIER RECOMMENDATIONS
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#2
Profitroom
CRM hôtelier et marketing par e-mail
97
HT Score
Profitroom CRM est une plate-forme de marketing et de vente efficace qui soutient l'hôtel à toutes les étapes de l'acquisition de clients, augmentant considérablement le nombre de réservations directes. Vous serez surpris par son caractère indispensable.
Reviewers say compared to Brandnamic, Profitroom is
- Better for: Boutique Hotels, Branded Hotels, Limited Service & Budget Hotels, Luxury Hotels, Other
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Motels, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#3
TrustYou
CRM hôtelier et marketing par e-mail
91
HT Score
TrustYou CDP is the AI-powered guest data platform built for hospitality. It unifies profiles across systems to create a single source of truth, enabling smart segmentation, personalized communication, and automated marketing journeys. Hotels use it to boost guest retention, increase direct bookings, and reduce reliance on third-party platforms—securely and at scale.
Reviewers say compared to Brandnamic, TrustYou is
- More highly recommended
- Better for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Vacation Rentals & Villas
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less features
- Worse for: City Center Hotels, Extended Stay & Serviced Apartments, Resorts, RV Parks & Campgrounds
RECENT HOTELIER RECOMMENDATIONS
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#4
Bookboost
CRM hôtelier et marketing par e-mail
98
HT Score
With Bookboost, say goodbye to long hours creating marketing campaigns or guest journeys.
Designed specifically for hospitality, Bookboost's CRM helps hospitality brands manage guest communication and deliver more effective marketing campaigns.
The platform consolidates data from different sources, allowing hoteliers to extract insights and use them to create a more personalised guest experience, driving customer lifetime value (CLTV) and loyalty.
Create personalised guest journeys for your hotel; segment your guests in the way you want them; send SMS, WhatsApp and Email for 9x times more conversions, and more.
Reviewers say compared to Brandnamic, Bookboost is
- Better for: Boutique Hotels, Branded Hotels, Casinos, Limited Service & Budget Hotels, Luxury Hotels, Other
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#5
Reguest
CRM hôtelier et marketing par e-mail
83
HT Score
Re:Guest is the most advanced hotel CRM on the market, with an intelligent communication system for sales and marketing at every stage of the guest journey. The CRM is based on Re:Guest Intelligence, the artificial intelligence tailored for the hotel industry, available 24/7 in all areas – for text creation, translation and answering guests’ questions automatically. It also allows you to collect, store and use guest data for personalized offers, upselling actions and effective communication, including tailored newsletters sent at the right time and through the right channel, from e-mail to WhatsApp.
Reviewers say compared to Brandnamic, Reguest is
- More highly recommended
- Better for: Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Resorts, Vacation Rentals & Villas
- Worse at support
- Slower to reach ROI
- Harder to use
- Less features
- Worse for: Bed & Breakfast & Inns, Extended Stay & Serviced Apartments, Other
- Fewer press mentions
RECENT HOTELIER RECOMMENDATIONS
#6
dailypoint™
CRM hôtelier et marketing par e-mail
100
HT Score
dailypoint™ est la solution leader de Data Management et CRM pour les hôtels individuels et les groupes hôteliers. dailypoint™ collecte des données de toutes les sources pertinentes telles que PMS, POS, site Web, newsletter ou Wi-Fi et crée un profil d'invité central et consolidé - qui est le cœur de votre entreprise ! Des processus de nettoyage intégrés et une intelligence artificielle (IA) spéciale sont utilisés pour générer des connaissances supplémentaires approfondies des clients.dailypoint™ se compose de 16 modules et est complété par le dailypoint™ Marketplace avec plus de 150 partenaires de solutions. Cela permet à dailypoint™ non seulement d'être utilisé pour un marketing mesurable (CRM) et des ventes directes optimales, il couvre également l'ensemble du parcours client et prend ainsi en charge tous les services d'un hôtel. dailypoint™ est le #realCRM pour gérer les données des clients dans un seul profil central. Applications incluses :- Data Laundry (www.dailypoint.com/datalaundry)- Profile Engine - Booking Manager (www.dailypoint.com/bookingmanager)- Campaign Manager (CRM) - Website Connect- Privacy Dashboard (GDPR handling)- Voucher System- Programme de fidélité (www.dailypoint.com/loyalty)- Gestion de la réputation en ligne (ORM)- Smart WiFi (www.dailypoint.com/smartwireless)- Calendrier des événements- Système d'information sur les clients- Intelligence économique (rapports)- Ventes de base- Listes intelligentes- APIPlus d'informations : www.dailypoint.com/360dp
Reviewers say compared to Brandnamic, dailypoint™ is
- Better for: Branded Hotels, Limited Service & Budget Hotels
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#7
Thynk
CRM hôtelier et marketing par e-mail
80
HT Score
Thynk’s Hospitality Commercial Platform, powered by Salesforce, empowers hoteliers to boost direct sales and increase operational capability while enhancing the customer experience at scale. By seamlessly integrating customer data from different systems and properties, Thynk provides strategic, actionable insights and drives personalization at every step of the customer journey, ensuring consistency and efficiency across all touch points.
With its customizable features, multi-property management, multi-currency support, and multi-PMS integration ability, Thynk allows you to automate workflows and manage everything easily from a user-friendly platform.
Reviewers say compared to Brandnamic, Thynk is
- Better for: Boutique Hotels, Casinos, Limited Service & Budget Hotels, Vacation Rentals & Villas
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Luxury Hotels, Motels, Other, Resorts
RECENT HOTELIER RECOMMENDATIONS
#8
Smart Host GmbH
CRM hôtelier et marketing par e-mail
99
HT Score
Smart Host est un système CRM qui connecte toutes les informations relatives aux clients de votre PMS et d'autres sources en un seul endroit. Ces données sont utilisées pour des suggestions de newsletter automatisées hautement ciblées. Votre backoffice peut lancer ces campagnes (100% conforme au RGPD) en quelques minutes et dans plusieurs langues. Vous pouvez suivre le succès de ces campagnes jusqu'au niveau de chaque réservation générée. Smart Host : un seul outil, des clients fidèles, plus de réservations.
Reviewers say compared to Brandnamic, Smart Host GmbH is
- Better for: Boutique Hotels, Branded Hotels, Limited Service & Budget Hotels, Luxury Hotels
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#9
Amadeus
CRM hôtelier et marketing par e-mail
0
HT Score
La concurrence pour les clients de l'hôtel est plus intense que jamais. Comprendre qui sont vos clients et prospects et personnaliser vos communications avec eux améliore considérablement votre capacité à fidéliser et à fidéliser vos clients – et à devancer vos concurrents. Les solutions de gestion des clients (GMS) d'Amadeus sont plus qu'un simple outil de gestion de la relation client (CRM), elles offrent une suite complète d'outils d'automatisation du marketing pour engager les clients de votre hôtel et générer des revenus supplémentaires. Ciblez les clients avec le bon message au bon moment, même lorsque leurs comportements changent, et personnalisez de manière transparente votre sensibilisation avant, pendant et après leur séjour. Maximisez la valeur de vos données clients pour générer en permanence des revenus et un engagement pour votre hôtel.
Reviewers say compared to Brandnamic, Amadeus is
- Better for: Boutique Hotels, Hostels
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
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#10
Sojern
CRM hôtelier et marketing par e-mail
0
HT Score
Guest Marketing Suite allows you to easily and efficiently engage your guests pre-stay, mid-stay, and post-stay through email, SMS, and chat capabilities. Create genuine guest relationships through consistent and relevant communications to help you drive direct bookings, increase ancillary revenue, and build long-term loyalty.
Reviewers say compared to Brandnamic, Sojern is
- More highly recommended
- Better for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, Vacation Rentals & Villas
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less features
- Worse for: Motels
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