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Overview
"Total hotel revenue optimisation (THRO) is especially important topic for hoteliers to explore in the recovery period. This means using revenue management techniques in all revenue-generating operations such as F&B, spa, and recreation.” Marta Varela, Revenue Management Lecturer
What You'll learn
- Taking revenue optimisation beyond the rooms department
- Restaurant revenue optimisation: THRO in the F&B department
- Spa revenue optimisation: THRO in the Spa department
- Room revenue optimisation: THRO in the rooms and housekeeping
- department
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eBook: Embracing Total Revenue Management
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