16 min read

AI in the Hospitality Industry: Here's What You Need to Know

AI is rapidly evolving with new use cases for hospitality every day.  We will be updating this article on a monthly basis to add new tools and applications that can help grow your business so bookmark and make sure to check this space for the most cutting edge applications.

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Jordan Hollander in Revenue Management

Last updated October 01, 2024

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A recent report from Accenture estimated that AI could potentially double annual economic growth rates by 2035. This has been validated by a study by PwC estimating that AI could add $15.7 trillion to the global economy by 2030.  Needless to say AI is already having a massive impact on society and every industry should take note.

Despite all of this positive growth there are also downsides of AI on the economy, particularly in terms of job displacement. A report from the Organization for Economic Cooperation and Development (OECD) estimated that 14% of jobs across 21 countries are at high risk of automation. Another study by McKinsey Global Institute projected that up to 800 million jobs could be displaced by automation by 2030, although they also stated that new jobs will be created by AI.

Hotel Tech Report recently surveyed 400 hotel guests for our annual State of Hotel Guest Technology Report 2024. Our research uncovered some extremely interesting data around guest perceptions of AI in hotels such as:

  • 70% of guests find chatbots helpful for simple inquiries but prefer human interaction for more complex requests
  • The #1 reason guests prefer a chatbot at a hotel is when asking for the Wi-Fi password, followed by #2 scheduling wake-up calls and #3 checking hotel facility operating hours
  • 58% of guests feel that AI improves their hotel booking and stay experiences
  • 65% of travelers want the tech in their hotel to be cooler than the tech in their homes

Understanding the balance between automated assistance and human touch is crucial in hospitality. Many guests appreciate the efficiency of a hotel chatbot  for straightforward tasks like checking service hours or scheduling wake-up calls.

It's important to understand that this is a two-sided coin.  Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever.  Those who don't educate themselves may find themselves in a more challenging situation.

 

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Check out what other hoteliers are saying about AI in hospitality on Linkedin

 

Hotel industry professionals need to understand the latest trends in artificial intelligence because it can significantly impact the way we operate and provide service to guests. AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests. Predictive analytics can help hotel professionals to analyze data and forecast customer behavior and market trends, allowing them to make data-driven decisions and develop more effective marketing strategies. AI-powered personalization and recommendation engines can provide more targeted and personalized experiences to individual guests based on their preferences, past behavior, and demographics. AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance. Smart room technology integrated with AI can provide guests with a more comfortable and convenient stay. AI can also be used to monitor and predict maintenance needs in hotel rooms, optimize pricing and inventory decisions, forecast demand and adjust room availability accordingly, optimize energy efficiency, and reduce the costs associated with managing and operating the hotel. By understanding these trends, hotel industry professionals can stay competitive and provide better service to their guests.

Now let's dive into how each department within a hotel is being impacted by artificial intelligence.

Hotel Operations

Artificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests. AI can also enhance customer service through the use of chatbots and virtual assistants that can assist guests with booking reservations, answering questions, and providing recommendations. Additionally, AI can improve housekeeping room assignments and maintenance by using sensors and cameras to monitor and control the temperature, lighting, and security of guest rooms, optimizing pricing and revenue management through data analysis and predictive modeling, and improving energy efficiency by using smart building systems. AI can also improve the overall efficiency of hotel operations by using AI for forecasting demand, inventory management, and logistics optimization, ultimately enhancing the guest experience by providing more personalized recommendations and experiences.

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THE PITCH
RATINGS BEST FOR
97 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Inn-Flow Invoice Extraction leverages AI and OCR technology to streamline invoice processing in the Finance & Accounting departments of hotels, significantly reducing manual efforts and errors. The system automatically maps extracted data to the most recently used Chart of Accounts, improving accuracy over time through continuous learning from historical data. This automation decreases operational costs, enhances cash flow management, and fosters better vendor relationships by enabling timely payments.
Product logo
Inn-Flow Hotel Accounting Software
THE PITCH
RATINGS
97 HT Score
Inn-Flow Invoice Extraction leverages AI and OCR technology to streamline invoice processing in the Finance & Accounting departments of hotels, significantly reducing manual efforts and errors. The system automatically maps extracted data to the most recently used Chart of Accounts, improving accuracy over time through continuous learning from historical data. This automation decreases operational costs, enhances cash flow management, and fosters better vendor relationships by enabling timely payments.
Learn More
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THE PITCH
RATINGS BEST FOR
97 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hotel Investor Apps' ERP and Accounting Software integrates AI to enhance the Finance & Accounting departments in hotels by automating manual tasks, saving labor hours, and providing anomaly alerts. Key AI features include GL anomaly detection, smart bank reconciliation, automated accounts payable, AI expense management, daily PMS reconciliation, auto-predict text, and workflow automations. This results in significant cost reductions and labor savings, such as a 50% time reduction in bank reconciliations and a one-third decrease in time spent on invoices.
Product logo
Hotel Investor Apps Hotel Accounting Software
THE PITCH
RATINGS
97 HT Score
Hotel Investor Apps' ERP and Accounting Software integrates AI to enhance the Finance & Accounting departments in hotels by automating manual tasks, saving labor hours, and providing anomaly alerts. Key AI features include GL anomaly detection, smart bank reconciliation, automated accounts payable, AI expense management, daily PMS reconciliation, auto-predict text, and workflow automations. This results in significant cost reductions and labor savings, such as a 50% time reduction in bank reconciliations and a one-third decrease in time spent on invoices.
Learn More
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THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
HotelTime PMS by HotelTime Solutions leverages AI to streamline hotel operations, reduce costs, and enhance guest satisfaction. It offers features like AI-powered conversational reporting, predictive maintenance, and real-time analytics, enabling efficient resource allocation and proactive problem-solving. The system's automation capabilities and user-friendly interface further optimize operations, making it a comprehensive tool for modern hotel management.
Product logo
HotelTime PMS Property Management Systems
THE PITCH
RATINGS
94 HT Score
HotelTime PMS by HotelTime Solutions leverages AI to streamline hotel operations, reduce costs, and enhance guest satisfaction. It offers features like AI-powered conversational reporting, predictive maintenance, and real-time analytics, enabling efficient resource allocation and proactive problem-solving. The system's automation capabilities and user-friendly interface further optimize operations, making it a comprehensive tool for modern hotel management.
Learn More
Image
THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Sertifi for Credit Card Authorizations leverages supervised and unsupervised machine learning to analyze hundreds of data points and determine the fraud risk of a card, providing users with an A-F score. This AI-driven process helps hotels reduce fraud, chargebacks, and lost revenue, with Full Service properties saving $8.8k/year, Select Service properties saving $5.8k/year, and Resort properties saving $25.7k/year. The system's ability to instantly interpret vast amounts of data far surpasses human capabilities, offering actionable insights to users.
Product logo
Sertifi for e-Signatures & Payments RFPs & Proposal Management Software
THE PITCH
RATINGS
94 HT Score
Sertifi for Credit Card Authorizations leverages supervised and unsupervised machine learning to analyze hundreds of data points and determine the fraud risk of a card, providing users with an A-F score. This AI-driven process helps hotels reduce fraud, chargebacks, and lost revenue, with Full Service properties saving $8.8k/year, Select Service properties saving $5.8k/year, and Resort properties saving $25.7k/year. The system's ability to instantly interpret vast amounts of data far surpasses human capabilities, offering actionable insights to users.
Learn More
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THE PITCH
RATINGS BEST FOR
75 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hoxell by Hoxell enhances hotel operations through AI-driven solutions that digitize routine tasks, improve inter-departmental communication, and provide real-time data for better decision-making. Key features include predictive maintenance, optimized housekeeping, and personalized guest services, all of which contribute to operational efficiency and cost reduction. By automating tasks and leveraging data insights, Hoxell helps hotels decrease labor, maintenance, and energy costs while enhancing guest experiences.
Product logo
Hoxell Housekeeping Software
THE PITCH
RATINGS
75 HT Score
Hoxell by Hoxell enhances hotel operations through AI-driven solutions that digitize routine tasks, improve inter-departmental communication, and provide real-time data for better decision-making. Key features include predictive maintenance, optimized housekeeping, and personalized guest services, all of which contribute to operational efficiency and cost reduction. By automating tasks and leveraging data insights, Hoxell helps hotels decrease labor, maintenance, and energy costs while enhancing guest experiences.
Learn More
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THE PITCH
RATINGS BEST FOR
86 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Flexkeeping Assistant is an AI-powered, voice-enabled tool designed for hotel back office operations, allowing staff to voice-record tasks and messages in multiple languages. It uses AI for intelligent task management, significantly enhancing efficiency and team collaboration. This results in reduced response times, improved staff productivity, and enhanced guest satisfaction through faster and more accurate task handling.
Product logo
Flexkeeping (Hotel Operations Platform) Staff Collaboration Tools
THE PITCH
RATINGS
86 HT Score
Flexkeeping Assistant is an AI-powered, voice-enabled tool designed for hotel back office operations, allowing staff to voice-record tasks and messages in multiple languages. It uses AI for intelligent task management, significantly enhancing efficiency and team collaboration. This results in reduced response times, improved staff productivity, and enhanced guest satisfaction through faster and more accurate task handling.
Learn More
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Relay's TeamTranslate™ feature enables hotel operations teams to communicate seamlessly in their preferred languages by automatically translating messages in real-time, addressing significant language barriers that hinder productivity and safety. This AI-driven tool supports over 25 languages, allowing diverse and geographically distributed teams to collaborate effectively without additional training. By enhancing communication, TeamTranslate not only improves operational efficiency but also demonstrates a commitment to staff well-being, potentially reducing turnover and fostering career growth.
Product logo
Relay Staff Collaboration Tools
THE PITCH
RATINGS
0 HT Score
Relay's TeamTranslate™ feature enables hotel operations teams to communicate seamlessly in their preferred languages by automatically translating messages in real-time, addressing significant language barriers that hinder productivity and safety. This AI-driven tool supports over 25 languages, allowing diverse and geographically distributed teams to collaborate effectively without additional training. By enhancing communication, TeamTranslate not only improves operational efficiency but also demonstrates a commitment to staff well-being, potentially reducing turnover and fostering career growth.
Learn More
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THE PITCH
RATINGS BEST FOR
78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Shiji Enterprise Platform (PMS) by Shiji Group integrates AI and machine learning to enhance hotel operations by providing predictive analysis, customer segmentation, and real-time insights, thereby optimizing revenue management and personalizing guest experiences. The platform processes data through batch, stream, and archive layers, enabling comprehensive analysis and actionable insights via business intelligence tools. This allows operations teams to dynamically adjust pricing, refine financial strategies, and make data-driven decisions to maximize revenue and occupancy.
Product logo
Shiji Enterprise Platform PMS Property Management Systems
THE PITCH
RATINGS
78 HT Score
Shiji Enterprise Platform (PMS) by Shiji Group integrates AI and machine learning to enhance hotel operations by providing predictive analysis, customer segmentation, and real-time insights, thereby optimizing revenue management and personalizing guest experiences. The platform processes data through batch, stream, and archive layers, enabling comprehensive analysis and actionable insights via business intelligence tools. This allows operations teams to dynamically adjust pricing, refine financial strategies, and make data-driven decisions to maximize revenue and occupancy.
Learn More
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Hotel Revenue Management

Artificial intelligence (AI) can significantly enhance hotel revenue management by using predictive modeling to analyze historical data and predict future demand and revenue, optimizing pricing and availability via revenue management software to maximize revenue. AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods. AI can also optimize inventory management by forecasting demand and adjusting room availability accordingly, resulting in increased revenue by selling more rooms at higher prices during peak periods and reducing unsold inventory during off-peak periods. Additionally, AI can personalize pricing and offers to individual guests based on their preferences, past behavior, and demographics, allowing hotels to increase revenue by targeting the right guests with the right offers at the right time. Furthermore, AI can identify opportunities for upselling and cross-selling to guests, and optimize pricing and inventory decisions in real-time based on market conditions, guest behavior, and other factors. AI can help hotels to identify patterns and anomalies in revenue data that can reveal new revenue opportunities and trends.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Duetto's pricing algorithms leverage AI to help hotels determine the right price for their rooms and maximize tRevPAR.
Product logo
GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
Duetto's pricing algorithms leverage AI to help hotels determine the right price for their rooms and maximize tRevPAR.
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
IDeaS leverages AI to help hotels forecast accurately, price confidently, and achieve greater profitability.
Product logo
IDeaS Revenue Solutions Revenue Management Systems
THE PITCH
RATINGS
96 HT Score
IDeaS leverages AI to help hotels forecast accurately, price confidently, and achieve greater profitability.
Learn More
Image
THE PITCH
RATINGS BEST FOR
30 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Amadeus Advisor chatbot, powered by Microsoft's Azure OpenAI Service, simplifies complex business intelligence data analysis for hotel Revenue Management departments. It enables instant, in-depth insights, eliminating the need for manual searches and facilitating more strategic business decisions. Debuting with Agency360+, the chatbot empowers even less technical staff to leverage data across sales, marketing, operations, and distribution strategies to increase revenue.
Product logo
Amadeus – Demand360® Rate Shopping
THE PITCH
RATINGS
30 HT Score
The Amadeus Advisor chatbot, powered by Microsoft's Azure OpenAI Service, simplifies complex business intelligence data analysis for hotel Revenue Management departments. It enables instant, in-depth insights, eliminating the need for manual searches and facilitating more strategic business decisions. Debuting with Agency360+, the chatbot empowers even less technical staff to leverage data across sales, marketing, operations, and distribution strategies to increase revenue.
Learn More
Image
THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RMS Algorithm S2 by Blastness leverages AI to provide hotels with occupancy forecasts, expected revenue, and dynamic price suggestions, aligning with user-defined revenue management strategies. It integrates extensive internal and external data, utilizing Microsoft Azure for rapid computation, to ensure optimal RevPar positioning and automatic strategy adjustments. This allows revenue management teams to focus on strategic analysis while the AI handles data collection and daily pricing adjustments with high accuracy.
Product logo
Blastness Revenue Management System Revenue Management Systems
THE PITCH
RATINGS
84 HT Score
RMS Algorithm S2 by Blastness leverages AI to provide hotels with occupancy forecasts, expected revenue, and dynamic price suggestions, aligning with user-defined revenue management strategies. It integrates extensive internal and external data, utilizing Microsoft Azure for rapid computation, to ensure optimal RevPar positioning and automatic strategy adjustments. This allows revenue management teams to focus on strategic analysis while the AI handles data collection and daily pricing adjustments with high accuracy.
Learn More
Image
THE PITCH
RATINGS BEST FOR
79 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
PriceLabs leverages AI to enhance hotel revenue management through its Hyper Local Pulse (HLP) dynamic pricing algorithm and AI Insights feature. HLP uses machine learning to fine-tune pricing strategies, resulting in higher revenues, time savings, and precise market adaptability, while AI Insights simplifies complex market data into actionable text summaries. This dual approach has led to a 26% average increase in RevPar for new users within three months.
Product logo
PriceLabs Dynamic Pricing Revenue Management Systems
THE PITCH
RATINGS
79 HT Score
PriceLabs leverages AI to enhance hotel revenue management through its Hyper Local Pulse (HLP) dynamic pricing algorithm and AI Insights feature. HLP uses machine learning to fine-tune pricing strategies, resulting in higher revenues, time savings, and precise market adaptability, while AI Insights simplifies complex market data into actionable text summaries. This dual approach has led to a 26% average increase in RevPar for new users within three months.
Learn More
Image
THE PITCH
RATINGS BEST FOR
83 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Paraty Tech's AI-powered Business Intelligence system allows hoteliers to interact using natural language, simplifying the process of gaining insights and analytics. This system saves time by eliminating the need to manually interpret detailed graphs and tables, and it can generate new tables as needed. Built on the Google ecosystem and coded in the same language as the AI, it ensures seamless interaction and coherent responses, ultimately reducing costs by freeing up revenue managers for more strategic tasks.
Product logo
Paraty Tech Booking Engine
THE PITCH
RATINGS
83 HT Score
Paraty Tech's AI-powered Business Intelligence system allows hoteliers to interact using natural language, simplifying the process of gaining insights and analytics. This system saves time by eliminating the need to manually interpret detailed graphs and tables, and it can generate new tables as needed. Built on the Google ecosystem and coded in the same language as the AI, it ensures seamless interaction and coherent responses, ultimately reducing costs by freeing up revenue managers for more strategic tasks.
Learn More

Hotel Marketing

AI is expected to change hotel marketing by enabling more targeted and personalized marketing campaigns based on individual guests preferences, past behavior, and demographics. AI will automate repetitive and time-consuming tasks such as data analysis, customer segmentation, and campaign management, allowing hotel marketers to focus on more strategic activities. Additionally, AI will enable hotel marketers to analyze large amounts of data and use predictive analytics to forecast customer behavior and market trends, resulting in more effective marketing strategies and data-driven decisions. Chatbots and virtual assistants will become more prevalent in hotel marketing, allowing hotels to interact with guests in real-time and provide personalized recommendations and offers. AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience. AI will allow hotels to automate and optimize their digital advertising campaigns, by identifying the most effective channels, audiences, and times to advertise, resulting in more efficient use of advertising budget.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Cloudbeds Digital Marketing Suite leverages AI through its Reputation and Retargeting features to enhance hotels' online presence and streamline marketing efforts. The Reputation tool auto-generates personalized, multi-language responses to reviews, improving Google Business Profile and web reputation, while the Retargeting feature creates AI-driven display ads to convert site visitors into guests. This suite helps hotels boost their digital marketing performance, increase direct bookings, and maintain a competitive edge.
Product logo
Cloudbeds HMS Hotel Management Software
THE PITCH
RATINGS
100 HT Score
The Cloudbeds Digital Marketing Suite leverages AI through its Reputation and Retargeting features to enhance hotels' online presence and streamline marketing efforts. The Reputation tool auto-generates personalized, multi-language responses to reviews, improving Google Business Profile and web reputation, while the Retargeting feature creates AI-driven display ads to convert site visitors into guests. This suite helps hotels boost their digital marketing performance, increase direct bookings, and maintain a competitive edge.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SiteMinder Demand Plus makes driving more direct bookings effortless by using AI to manage your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Product logo
SiteMinder Demand Plus Hotel Metasearch Management Software
THE PITCH
RATINGS
100 HT Score
SiteMinder Demand Plus makes driving more direct bookings effortless by using AI to manage your listings on leading metasearch sites like Google Hotel Ads, Trivago and TripAdvisor.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
AI Assistant by The Hotels Network leverages generative AI to help hoteliers efficiently create personalized, multilingual website messages, enhancing direct channel strategies and user experience. This tool allows hoteliers to specify tone and goals, generating multiple message options that align with their brand, thus saving time and improving message quality. Integrated within the THN platform, it streamlines operations by eliminating the need for separate content generation tools like ChatGPT.
Product logo
The Hotels Network (Personalization) Direct Booking Tools
THE PITCH
RATINGS
100 HT Score
AI Assistant by The Hotels Network leverages generative AI to help hoteliers efficiently create personalized, multilingual website messages, enhancing direct channel strategies and user experience. This tool allows hoteliers to specify tone and goals, generating multiple message options that align with their brand, thus saving time and improving message quality. Integrated within the THN platform, it streamlines operations by eliminating the need for separate content generation tools like ChatGPT.
Learn More
Image
THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hotelchamp Convert's AI Persuasion Writer and AI Translator enhance content creation and translation efficiency for hoteliers, reducing reliance on copywriters and translators. These tools leverage ChatGPT to produce compelling, error-free messages and high-quality contextual translations, enabling even small teams to offer a personalized guest experience. By automating repetitive tasks, they help decrease costs and improve content quality, making advanced marketing techniques accessible to all hotels.
Product logo
Hotelchamp Convert Direct Booking Tools
THE PITCH
RATINGS
84 HT Score
Hotelchamp Convert's AI Persuasion Writer and AI Translator enhance content creation and translation efficiency for hoteliers, reducing reliance on copywriters and translators. These tools leverage ChatGPT to produce compelling, error-free messages and high-quality contextual translations, enabling even small teams to offer a personalized guest experience. By automating repetitive tasks, they help decrease costs and improve content quality, making advanced marketing techniques accessible to all hotels.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Smart Host GmbH's Auto-Content-Generator leverages AI to create and optimize personalized email newsletters for hotels, saving time and ensuring consistency. By automating content creation, personalization, and analytics, it enhances marketing efficiency and engagement beyond manual capabilities. The tool uses ChatGPT to process user prompts and generate responses, optimizing guest data for increased engagement, conversion rates, and revenue.
Product logo
Smart Host CRM Hotel CRM & Email Marketing
THE PITCH
RATINGS
100 HT Score
Smart Host GmbH's Auto-Content-Generator leverages AI to create and optimize personalized email newsletters for hotels, saving time and ensuring consistency. By automating content creation, personalization, and analytics, it enhances marketing efficiency and engagement beyond manual capabilities. The tool uses ChatGPT to process user prompts and generate responses, optimizing guest data for increased engagement, conversion rates, and revenue.
Learn More
Image
THE PITCH
RATINGS BEST FOR
93 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Allora.ai creates a personalized booking experience for every guest throughout the online journey, driving brand engagement and unparalleled guest acquisition on the direct channel.
Product logo
SHR Booking Engine (BE) Booking Engine
THE PITCH
RATINGS
93 HT Score
Allora.ai creates a personalized booking experience for every guest throughout the online journey, driving brand engagement and unparalleled guest acquisition on the direct channel.
Learn More
Image
THE PITCH
RATINGS BEST FOR
95 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Revinate Marketing uses artificial intelligence to synthesize and de-dupe guest profiles within their Hotel CRM product to help hotel's maximize the value of their databases and personalize communications.
Product logo
Revinate (Marketing) Hotel CRM & Email Marketing
THE PITCH
RATINGS
95 HT Score
Revinate Marketing uses artificial intelligence to synthesize and de-dupe guest profiles within their Hotel CRM product to help hotel's maximize the value of their databases and personalize communications.
Learn More
Image
THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
MARA's AI Review Assistant enables hotels to achieve a 100% reply rate to online reviews by providing tailored, high-quality responses that match the hotel's tone of voice. It leverages advanced AI, NLP, and machine learning to analyze reviews, suggest responses, and identify key trends, significantly saving time and improving guest satisfaction and online reputation. By automating the review response process, MARA reduces costs and allows staff to focus on more value-adding tasks, ultimately enhancing revenue through an improved online presence.
Product logo
AI Review Assistant (by MARA Solutions) Reputation Management
THE PITCH
RATINGS
98 HT Score
MARA's AI Review Assistant enables hotels to achieve a 100% reply rate to online reviews by providing tailored, high-quality responses that match the hotel's tone of voice. It leverages advanced AI, NLP, and machine learning to analyze reviews, suggest responses, and identify key trends, significantly saving time and improving guest satisfaction and online reputation. By automating the review response process, MARA reduces costs and allows staff to focus on more value-adding tasks, ultimately enhancing revenue through an improved online presence.
Learn More
Image
THE PITCH
RATINGS BEST FOR
90 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Q-SEO by Quicktext leverages AI and big data to help hotels compete with OTAs by generating and updating FAQs based on customer interactions with Velma, their AI assistant. These FAQs, tailored by language and period, are seamlessly integrated into the hotel's website, enhancing visibility and user engagement. This process not only improves search engine rankings but also drives direct bookings, offering a cost-effective way to boost revenue and gain a competitive edge.
Product logo
Quicktext Hotel Chatbots
THE PITCH
RATINGS
90 HT Score
Q-SEO by Quicktext leverages AI and big data to help hotels compete with OTAs by generating and updating FAQs based on customer interactions with Velma, their AI assistant. These FAQs, tailored by language and period, are seamlessly integrated into the hotel's website, enhancing visibility and user engagement. This process not only improves search engine rankings but also drives direct bookings, offering a cost-effective way to boost revenue and gain a competitive edge.
Learn More

Hotel Sales & MICE

Hotel group sales managers can use artificial intelligence (AI) to bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales, allowing them to proactively target potential business travelers and anticipate changes in demand. AI-powered personalization and recommendation engines can assist in creating customized sales pitches and packages tailored to the specific needs of business travelers. AI can automate repetitive tasks such as data entry, follow-ups and lead generation, allowing sales managers to focus on building relationships with key clients and closing deals. AI-powered chatbots and virtual assistants can provide 24/7 support to business travelers and assist with booking reservations, answering questions, and providing recommendations. AI can also help manage and analyze customer data, identifying the most valuable business traveler segments, and providing insights into how to best target and engage with them. AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
MeetingPackage Copilot leverages AI to enhance the efficiency of MICE & Sales departments in hotels by providing real-time data analysis, tailored business insights, and operational guidance. This LLM-based AI, trained on Meetings & Events booking data, helps hoteliers quickly generate analytics, understand booking trends, and optimize pricing strategies, leading to increased conversion rates and revenue. One customer reported a quadrupled conversion rate due to the ease of use of MeetingPackage's sales tools.
Product logo
MeetingPackage (Booking Engine & Distribution) Online Venue Booking Platforms
THE PITCH
RATINGS
100 HT Score
MeetingPackage Copilot leverages AI to enhance the efficiency of MICE & Sales departments in hotels by providing real-time data analysis, tailored business insights, and operational guidance. This LLM-based AI, trained on Meetings & Events booking data, helps hoteliers quickly generate analytics, understand booking trends, and optimize pricing strategies, leading to increased conversion rates and revenue. One customer reported a quadrupled conversion rate due to the ease of use of MeetingPackage's sales tools.
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Guest Experience

Artificial intelligence is set to revolutionize the hotel guest experience in the next 10 years by providing more personalized and efficient service through the use of personalization and recommendation engines, automation of repetitive tasks, virtual assistants, smart room technology and concierge services. AI will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events. Furthermore, AI will enable automated check-out, allowing guests to check out from their room using their mobile device or voice commands and receive their bill via email or text message.

Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Canary AI by Canary Technologies enhances the guest experience in hotels by providing personalized recommendations, automating upsells, and streamlining operations through natural language processing and instant translation in over 100 languages. It efficiently handles up to 80% of guest inquiries, freeing staff to focus on hospitality, and can increase upsell revenue by up to 250%. Canary AI integrates seamlessly with the hotel's systems, ensuring responses are tailored to the hotel's brand and guest preferences.
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Canary Messages Guest Messaging Software
THE PITCH
RATINGS
100 HT Score
Canary AI by Canary Technologies enhances the guest experience in hotels by providing personalized recommendations, automating upsells, and streamlining operations through natural language processing and instant translation in over 100 languages. It efficiently handles up to 80% of guest inquiries, freeing staff to focus on hospitality, and can increase upsell revenue by up to 250%. Canary AI integrates seamlessly with the hotel's systems, ensuring responses are tailored to the hotel's brand and guest preferences.
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THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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DuveAI by Duve enhances hotel guest experiences by leveraging advanced AI capabilities like sentiment analysis and generative AI to streamline operations and personalize interactions. It reduces response times by 30%, integrates data from various sources for tailored responses, and supports over 100 languages across multiple communication channels. This ensures efficient, consistent, and high-quality guest interactions, even during staffing fluctuations.
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Duve - Communication Hub Guest Messaging Software
THE PITCH
RATINGS
99 HT Score
DuveAI by Duve enhances hotel guest experiences by leveraging advanced AI capabilities like sentiment analysis and generative AI to streamline operations and personalize interactions. It reduces response times by 30%, integrates data from various sources for tailored responses, and supports over 100 languages across multiple communication channels. This ensures efficient, consistent, and high-quality guest interactions, even during staffing fluctuations.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Sojern's Guest Experience Solutions leverage AI, ML, and GenAI to predict guest needs, automate responses, and optimize hotel operations, enhancing guest engagement and revenue. The platform includes AI Smart Concierge for automated guest interactions, Reputation Manager for managing feedback and reviews, and Guest Marketing Suite for personalized communication throughout the guest journey. These tools collectively improve guest satisfaction, increase direct bookings, and drive significant revenue growth for hoteliers.
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Sojern AI Smart Concierge Guest Messaging Software
THE PITCH
RATINGS
0 HT Score
Sojern's Guest Experience Solutions leverage AI, ML, and GenAI to predict guest needs, automate responses, and optimize hotel operations, enhancing guest engagement and revenue. The platform includes AI Smart Concierge for automated guest interactions, Reputation Manager for managing feedback and reviews, and Guest Marketing Suite for personalized communication throughout the guest journey. These tools collectively improve guest satisfaction, increase direct bookings, and drive significant revenue growth for hoteliers.
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THE PITCH
RATINGS BEST FOR
89 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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eviivo Concierge™ is an AI-powered guest messaging tool integrated into eviivo Suite, providing 24/7 ultrafast responses to online enquiries using data from the suite and hotel websites. It enhances operational efficiency, drives booking conversions, and offers audience insights by saving interaction transcripts, allowing hotel staff to focus on in-house guest experiences. Customizable to match hotel branding, it simplifies implementation and management, marking the first full integration of generative AI in a global PMS guest management feature.
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eviivo Suite™ PMS Property Management Systems
THE PITCH
RATINGS
89 HT Score
eviivo Concierge™ is an AI-powered guest messaging tool integrated into eviivo Suite, providing 24/7 ultrafast responses to online enquiries using data from the suite and hotel websites. It enhances operational efficiency, drives booking conversions, and offers audience insights by saving interaction transcripts, allowing hotel staff to focus on in-house guest experiences. Customizable to match hotel branding, it simplifies implementation and management, marking the first full integration of generative AI in a global PMS guest management feature.
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THE PITCH
RATINGS BEST FOR
78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Myma ai's Generative AI Chatbot & Voice solution leverages advanced conversational AI, multilingual support, and voice integration to enhance guest experiences in hotels, operating 24/7 to handle routine inquiries and streamline bookings. This AI-driven system reduces inbound call volumes by 20-40%, increases direct booking conversions by 5-15%, and achieves customer satisfaction rates of 94%+, all while integrating seamlessly with hotel systems to improve operational efficiency and reduce staffing costs. By automating tasks and providing personalized, real-time responses, Myma.ai significantly lowers operational costs and boosts guest satisfaction.
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Myma.ai - AI Chatbot Hotel Chatbots
THE PITCH
RATINGS
78 HT Score
Myma ai's Generative AI Chatbot & Voice solution leverages advanced conversational AI, multilingual support, and voice integration to enhance guest experiences in hotels, operating 24/7 to handle routine inquiries and streamline bookings. This AI-driven system reduces inbound call volumes by 20-40%, increases direct booking conversions by 5-15%, and achieves customer satisfaction rates of 94%+, all while integrating seamlessly with hotel systems to improve operational efficiency and reduce staffing costs. By automating tasks and providing personalized, real-time responses, Myma.ai significantly lowers operational costs and boosts guest satisfaction.
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THE PITCH
RATINGS BEST FOR
77 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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DialogShift Hotel AI leverages Generative AI technology to enhance hotel operations by automating guest communication across multiple channels, including chat, email, and phone, in over 100 languages. Utilizing up to five Large Language Models (LLMs) from providers like OpenAI, Anthropic, and Mistral AI, it ensures accurate, hotel-specific responses, significantly reducing manual workload and operational costs while boosting direct bookings and guest satisfaction. With an automation rate exceeding 95%, DialogShift supports around 1000 hotels in Europe, enabling 24/7 multilingual support and seamless integration with booking and reservation systems.
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DialogShift Hotel Chatbots
THE PITCH
RATINGS
77 HT Score
DialogShift Hotel AI leverages Generative AI technology to enhance hotel operations by automating guest communication across multiple channels, including chat, email, and phone, in over 100 languages. Utilizing up to five Large Language Models (LLMs) from providers like OpenAI, Anthropic, and Mistral AI, it ensures accurate, hotel-specific responses, significantly reducing manual workload and operational costs while boosting direct bookings and guest satisfaction. With an automation rate exceeding 95%, DialogShift supports around 1000 hotels in Europe, enabling 24/7 multilingual support and seamless integration with booking and reservation systems.
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Human Resources and Labor

Artificial intelligence (AI) is expected to change recruiting, labor and human resources in the hotel industry in several ways. One way is through automating repetitive tasks such as screening resumes, scheduling interviews, and conducting background checks. This will save time and resources for human resources professionals, allowing them to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests. AI can also be used to analyze data and use predictive analytics to forecast employee behavior and market trends, allowing hotels to make data-driven decisions and develop more effective recruitment strategies. AI-powered chatbots and virtual assistants can also be used to interact with job applicants and provide personalized assistance and information about open positions and the application process. AI can also be used to optimize scheduling and workforce management by forecasting demand and adjusting staffing levels accordingly, resulting in more efficient use of hotel resources. AI can also be used to analyze employee performance and provide feedback, identify training needs, and track employee engagement. By providing insights from data analysis, hotels can implement programs to improve employee retention and satisfaction. AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency. The integration of AI in recruiting, labor, and human resources in the hotel industry will bring more efficiency and effectiveness, providing better service to guests while also supporting and developing employees.

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THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Hotel Effectiveness leverages machine learning and AI to help hotel operations professionals optimally staff their properties to reduce op-ex and grow NOI.
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Hotel Effectiveness PerfectLabor™ by Actabl Scheduling & Labor Management
THE PITCH
RATINGS
99 HT Score
Hotel Effectiveness leverages machine learning and AI to help hotel operations professionals optimally staff their properties to reduce op-ex and grow NOI.
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Large Chains

Artificial intelligence (AI) is expected to have a significant impact on large hotel chains in several ways. Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests. Predictive analytics will also be used to analyze large amounts of data and forecast customer behavior and market trends, allowing hotel chains to develop more effective marketing strategies and make data-driven decisions. Personalization will also be enhanced through the use of AI-powered personalization and recommendation engines, which will allow hotel chains to provide more targeted and personalized experiences to individual guests based on their preferences, past behavior, and demographics. AI-powered chatbots and virtual assistants will also become more prevalent, allowing guests to interact with the hotel in real-time and receive personalized recommendations and assistance. Smart room technology will be integrated with AI, allowing guests to control the temperature, lighting, and other features of their room with voice commands or through a mobile app. Predictive maintenance will also be used to monitor and predict maintenance needs in hotel rooms, allowing hotel staff to proactively address any issues before they become a problem for guests. AI will also be used to optimize pricing and inventory decisions based on market conditions, guest behavior, and other factors, resulting in increased revenue. Inventory management will also be optimized through the use of AI, by forecasting demand and adjusting room availability accordingly, resulting in more efficient use of hotel resources. AI will also be used to optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs. Ultimately AI will assist large hotel chains in centralizing all operations, allowing them to manage multiple properties and locations, and improve guest experiences across the entire chain.

Small Independents

Artificial intelligence (AI) is expected to have a significant impact on small independent hotels in several ways. Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests. Predictive analytics will also be used to analyze data and forecast customer behavior and market trends, allowing small independent hotels to make data-driven decisions and develop more effective marketing strategies. Personalization will also be enhanced through the use of AI-powered personalization and recommendation engines, which will allow small independent hotels to provide more targeted and personalized experiences to individual guests based on their preferences, past behavior, and demographics. AI-powered chatbots and virtual assistants will also be used to interact with guests in real-time and provide personalized recommendations and assistance. Smart room technology will be integrated with AI, allowing guests to control the temperature, lighting, and other features of their room with voice commands or through a mobile app. Predictive maintenance will also be used to monitor and predict maintenance needs in hotel rooms, allowing hotel staff to proactively address any issues before they become a problem for guests. AI will also be used to optimize pricing and inventory decisions based on market conditions, guest behavior, and other factors, resulting in increased revenue. Inventory management will also be optimized through the use of AI, by forecasting demand and adjusting room availability accordingly, resulting in more efficient use of hotel resources. AI will also be used to optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs. Additionally, AI can help small independent hotels to reduce the costs associated with managing and operating the hotel, allowing them to be more competitive with larger hotel chains.

Hoteliers that don't self educate will be left behind

Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry. With the increasing use of AI in the hospitality industry, hoteliers who fail to embrace this technology will miss out on the benefits it can bring to their business. For example, chatbots and virtual assistants, such as Alexa and Siri, can be used to provide concierge services and enhance the customer experience through real-time, personalized recommendations and assistance. AI can also be used to optimize pricing and revenue management through data analysis and forecasting, giving hotels a competitive advantage in the market.

AI technology such as machine learning and algorithms can also be used to improve guest experience by automating tasks such as check-in and room service, allowing hotel staff to focus on providing personalized services and upgrades. Additionally, the use of big data and IoT can help hoteliers to optimize hotel operations and make better decisions through data analytics.

Hilton is one example of a hotel company that has embraced AI technology, with the implementation of AI-powered virtual assistants such as Connie at the front desk and in hotel rooms, as well as using data analytics to improve customer satisfaction and retention.

However, hoteliers who do not educate themselves about AI and its potential in the hospitality sector may miss out on the benefits it can bring to their business, such as increased profitability, improved guest experience, and a competitive advantage over other hotels. The use of AI technology in the hospitality industry has the potential to revolutionize hotel operations, from property management systems to messaging and social media, and hoteliers who do not keep up with the latest developments may struggle to keep pace with the competition in the industry.

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Jordan Hollander
CEO @ HotelTechReport Linkedin profile
Jordan is the co-founder of HotelTechReport, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.