When guests arrive at your property, is it teeming with life and energy, or quiet and nearly empty in common areas? If you are looking to have an energetic vibe at your hotel, think about an untapped group that are near your property every day: locals. Tapping into your local community can help your property in a number of ways.
Bringing in steady traffic: The first focus for tapping your local community is to have a steady stream of traffic onto your property. This can help with F&B sales, spa services, and even ‘stay-cation’ stays. Locals are a great group that can visit your property more than once a year, or even once a month. Having steady traffic from your local community is a great way to build loyalty and sales. You can provide local specials or food and beverage that showcase history or activity in the community.
Showing energy and engagement at your property: Having a good number of locals can also help create the energy and engagement you seek at your property. Imagine a new visitor coming onto your property for the first time, and seeing your lobby bar full of activity and happy visitors, your restaurant booked for the evening and overall strong engagement between locals who are proud of their city and visitors who are interested in learning more about the city they are in. As engagement foundation, locals should be a cornerstone for your property’s activity.
Encouraging great reviews: One final consideration is how your locals can boast about your amazing property features, as they have access to them every day. Encourage locals to share what they love about visiting your property and what makes their visits special. There may be a spa service they come for, a drink they enjoy after a hard day’s work, or simply the ambiance and luxury the property gives them. By sharing these tips, they are helping you showcase the best features of your property – and it may even be things you did not know.
Tap into the amazing local community around your property. They can give you engagement that your guests will enjoy and make your property the place to be.
