Cendyn appoints new sales leadership for EMEA & Americas

Veteran hospitality technology experts to accelerate growth in key regions


Cendyn, the leading innovator in CRM, sales and revenue strategy for the hospitality industry, announced today the appointment of Emma Johnstone to Vice President of Sales, EMEA, and Ricky Castoldi to Vice President of Sales, Americas. Both will be responsible for team excellence for their regional sales teams, establishing new and trusted relationships across the hospitality space, while driving maximum revenue and productivity for the hotel clients they oversee.

Working from London, Johnstone will oversee Cendyn’s strategic sales and business development efforts across the Europe, Middle East and Africa regions. She has over 20 years’ experience, having served in sales leadership roles at Guestline, SnapShot and Gilchrist & Soames. She graduated from Anglia Ruskin University.

Based out of Dallas, Castoldi will lead Cendyn’s strategic sales and business development efforts in the Americas region. He has over 20 years’ experience, having served in sales leadership roles at Duetto, Pegasus and Lanyon. He graduated from Buckinghamshire Chilterns University.

“I am absolutely delighted to have joined Cendyn and look forward to building upon the solid foundations that the EMEA team has already made across the region,” said Emma Johnstone, Vice President of Sales, EMEA. “With Cendyn’s recent expansion into revenue management and commitment to personalized pricing, our influence across the industry is impressive and is only set to grow!”

“I am thrilled to be joining the Cendyn team at this exciting phase in the company’s growth,” said Ricky Castoldi, Vice President of Sales, Americas. “I look forward to spearheading sales and business development efforts in the Americas region, as we continue to innovate in the delivery of cloud-based solutions for data management, targeted marketing and dynamic pricing to the hospitality industry.”

“I am excited to welcome Emma and Ricky to the Cendyn sales leadership team,” said John Seaton, Chief Commercial Officer. “With their comprehensive experience and track history of achieving success, I am confident both will continue to drive the tremendous growth Cendyn has seen in these important markets.”

The past 12 months have been a period of rapid growth at Cendyn, with a strategic follow-on equity investment from Accel-KKR, the appointment of Tim Sullivan as President, Donna Goudie as Chief Operating Officer and acquisition of The Rainmaker Group,  a leading revenue and profit optimization platform for hotels, resorts and casinos. Cendyn was also recently named World’s Leading Hotel CRM Technology Provider, Hotel Sales Proposal Platform and Data-Driven Marketing Agency by the World Travel Awards for the 2nd year in a row.

About Cendyn - San Diego office

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty acro