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2025 Hotelier's Choice Top Companies Announced

Each year in addition to the individual product category awards, HTR recognizes the ten most customer-centric companies globally in the annual People's Choice Awards.

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Jordan Hollander in Revenue Management

Last updated January 25, 2025

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The Hotelier's Choice Awards serve to honor and recognize companies who have balanced strong growth with a relentless focus on customer-centricity.

The HotelTechAwards platform (by HotelTechReport) leverages real customer data to determine best of breed products and companies that help hoteliers grow their bottom lines.

“The Hotelier's Choice list is the most competitive HotelTechAward because it compares the most influential hotel tech companies across all categories.  This award is earned by the companies in the industry who have the customer centric cultures and are writing the playbook for digital transformation in hospitality,” says Hotel Tech Report CEO Jordan Hollander.

About the Hotelier's Choice Awards

The key scoring factors used to determine the annual Hotelier's Choice Award include total verified customer reviews, geographic reach of reviews, and overall review sentiment and ratings.

The best companies know that the most effective way to communicate their value proposition is to empower and amplify the voices of their happy customers.  The Hotelier's Choice Award recognizes companies whose customers really value the relationship and partnership.

“Twenty years ago we lived in a world where hoteliers just used one of the three or four technology systems out there and typically just ended up using whatever system they had heard of before.  Today there are thousands of SaaS choices in the market and dozens of great options available for most use cases but the market is moving so quickly that it’s hard for hoteliers to identify and keep track of the best products and companies.  This award honors the companies whose hotel customers are the most vocal advocates of their products to make that process easy,” says Hollander.

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1. Siteminder

SiteMinder has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews and reflects strong support from hoteliers worldwide. SiteMinder garnered 560 new reviews during the 2025 awards season alone, contributing to an impressive total of 2,280 reviews to date.

In the past year, SiteMinder has demonstrated significant industry leadership. The company expanded its influence globally, now serving over 40,000 hotels across 150 countries. Highlights include advancements in its hotel commerce platform, which have enabled hoteliers to adapt to changing market demands and operate more efficiently.

Key milestones for SiteMinder include its $600 million IPO on the Australian Securities Exchange (ASX) in late 2021, solidifying its financial foundation. In 2024, the company continued to build momentum with strategic product updates and collaborations, further enhancing its capabilities for independent hotels and large chains alike.

The People's Choice Award emphasizes customer-centricity, a quality reflected in SiteMinder’s wide-reaching impact and consistently positive feedback from its users.

2. Canary Technologies

Canary Technologies has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This acknowledgment is based on verified customer reviews, with the company receiving 361 new reviews during the 2025 awards season, contributing to a total of 1,441 reviews from hoteliers globally.

In the past year, Canary Technologies has achieved significant milestones. In June 2024, the company secured a $50 million Series C funding round led by Insight Partners, bringing its total fundraising to nearly $100 million.

This financial backing has enabled Canary to enhance its AI-driven guest management solutions, serving over 20,000 hoteliers worldwide, including major brands such as Wyndham, Marriott, Hilton, and Four Seasons.

 

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Canary Technologies' extensive positive feedback and its commitment to advancing technology in the hospitality industry.

3. Lighthouse

Lighthouse has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 211 new reviews during the 2025 awards season, contributing to a total of 1,238 reviews from hoteliers globally.

In the past year, Lighthouse has achieved significant milestones. In November 2024, the company secured a $370 million Series C funding round led by KKR, elevating its valuation to over $1 billion and achieving unicorn status.

This investment is set to accelerate product innovation, strategic acquisitions, and global expansion efforts.

 

Earlier in the year, Lighthouse acquired Stardekk, a provider of channel management and distribution software for holiday homes, BnBs, and independent hotels.

This acquisition aims to empower hospitality commercial teams with a unified platform to drive revenue growth.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Lighthouse's extensive positive feedback and its commitment to advancing technology in the hospitality industry.

4. Asksuite

Asksuite has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 258 new reviews during the 2025 awards season, contributing to a total of 829 reviews from hoteliers globally.

In the past year, Asksuite has continued to enhance its AI-powered reservations agent for hotels and resorts. The company has expanded its omnichannel platform, enabling centralized control of all communication channels for hotels, thereby improving customer acquisition and booking rates.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Asksuite's extensive positive feedback and its commitment to advancing technology in the hospitality industry.

5. Cloudbeds

Cloudbeds has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 43 new reviews during the 2025 awards season, contributing to a total of 1,288 reviews from hoteliers globally.

In recent years, Cloudbeds has achieved significant milestones. In November 2021, the company secured a $150 million Series D funding round led by SoftBank Vision Fund 2, bringing its total venture funding to $253 million.

This investment has supported the expansion of its hospitality management platform, enabling properties to manage operations, distribution, and guest engagement more efficiently.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Cloudbeds' extensive positive feedback and its commitment to advancing technology in the hospitality industry.

6. Duetto

Duetto has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 259 new reviews during the 2025 awards season, contributing to a total of 670 reviews from hoteliers globally.

In June 2024, Duetto was acquired by private equity firm GrowthCurve Capital. This acquisition is expected to accelerate Duetto's AI strategy, support the launch of new business lines, and facilitate expansion into new markets.

 

Earlier in the year, Duetto expanded its product offerings by acquiring MiceRate, a company specializing in revenue management solutions for meetings and events. This strategic move aims to enhance Duetto's capabilities in providing comprehensive revenue management solutions across various segments of the hospitality industry.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Duetto's extensive positive feedback and its commitment to advancing technology in the hospitality industry.

7. RoomPriceGenie

RoomPriceGenie has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 198 new reviews during the 2025 awards season, contributing to a total of 580 reviews from hoteliers globally.

In recent years, RoomPriceGenie has achieved significant milestones. In August 2021, the company secured $2.2 million in funding to expand its pricing automation solution for independent hospitality businesses and groups.

This investment has supported the company's mission to bring automated, dynamic pricing technology to hospitality businesses globally.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in RoomPriceGenie's extensive positive feedback and its commitment to advancing technology in the hospitality industry.

8. Duve

Duve has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 164 new reviews during the 2025 awards season, contributing to a total of 601 reviews from hoteliers globally.

In recent years, Duve has achieved significant milestones. In June 2022, the company secured $10 million in Series A funding, bringing its total funding to date to $14 million.

This investment has supported the expansion of its AI-driven guest management platform, enhancing personalized guest experiences for hotels and vacation rentals.

 

In January 2024, Duve acquired EasyWay, further strengthening its position in the hospitality technology sector.

This strategic acquisition has enabled Duve to broaden its service offerings and enhance its technological capabilities.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Duve's extensive positive feedback and its commitment to advancing technology in the hospitality industry.

9. RateGain

RateGain has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 155 new reviews during the 2025 awards season, contributing to a total of 595 reviews from hoteliers globally.

In the past year, RateGain has achieved significant milestones. In November 2023, the company completed a capital raise of INR 600 crores (approximately $80 million) through a Qualified Institutional Placement (QIP), with support from institutional investors.

This fundraising aims to support RateGain's growth initiatives and strategic objectives.

 

Earlier, in January 2023, RateGain acquired Adara, a Silicon Valley-based travel martech firm specializing in predictive consumer intelligence, for $16.1 million.

This acquisition enhances RateGain's capabilities in providing comprehensive travel-intent and data platforms powered by artificial intelligence.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in RateGain's extensive positive feedback and its commitment to advancing technology in the hospitality industry.

10. Mews

Mews has been recognized among the top 10 in HotelTechReport's 2025 HotelTechAwards for the People's Choice category. This recognition is based on verified customer reviews, with the company receiving 83 new reviews during the 2025 awards season, contributing to a total of 650 reviews from hoteliers globally.

In the past year, Mews has achieved significant milestones. In September 2024, the company secured $100 million in financing from Vista Credit Partners, a subsidiary of Vista Equity Partners, to accelerate its mergers and acquisitions (M&A) strategy and continue its investment in technological innovation across the hospitality sector.

 

Earlier, in December 2022, Mews closed a $185 million Series C funding round led by Kinnevik and Goldman Sachs Asset Management, bringing its total funding to over $225 million. This investment was aimed at accelerating product innovation, global expansion, and consolidation through its Mews Ventures arm.

 

The People's Choice Award emphasizes customer-centricity, a quality reflected in Mews' extensive positive feedback and its commitment to advancing technology in the hospitality industry.