Kylie Fever Hits UK Hotels as Bookings and ADR Surge Ahead of 2025 Tension Tour: SiteMinder
Hotel bookings have risen more than sevenfold across UK cities where the international pop star will perform next year.
Hotels in cities across the UK are experiencing a significant boost in bookings and average daily rates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform.
The Australian pop icon is set to perform from 16 May to 6 June next year in London, Birmingham, Glasgow, Newcastle, Nottingham, Manchester, Liverpool, and Sheffield. With more than 70% of her UK shows already sold out, hotel bookings have risen more than sevenfold (727.8%) across these locations compared to the same dates last year, when measured on October 11. And hoteliers are set to benefit, with ADRs for the period increasing by an average of almost 10% across all cities, from £201 in 2024 to £221 in 2025.
A further indication of the tour’s impact can be seen via stay length. The average length of stay has reduced by over 10% to 1.33 days, with many fans opting for shorter trips specifically to see Kylie.
“UK hoteliers need to be prepared for the growing importance of event-driven bookings. This calls for dynamic revenue management strategies and flexible booking options that can quickly adapt to sudden demand shifts while capturing the business of more discerning guests. Encouragingly, UK hoteliers benefiting from Kylie Minogue’s Tension tour have so far demonstrated success in doing just that,” says James Bishop, Vice President of Ecosystem and Strategic Partnerships at SiteMinder.