New Nobu App Drives Interaction

Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, has produced an interactive mobile app in partnership with Alliants. Since officially launching in August, the app has been downloaded close to 3,000 times. 

The average engagement time was over four minutes, with guests able to use the app to explore and reserve the expanding global portfolio of restaurants and hotels, access exclusive benefits, and enjoy a seamless, contact-free guest journey.

Tristan Gadsby, CEO & Co-founder, Alliants said: “The success of the app from launch has illustrated not only the appetite for Nobu, but also the demand from its customers for a seamless digital experience worthy of one of the world's best experiential brands.

“A fully-integrated guest journey, where Nobu is able to connect and communicate with customers, helps build loyalty and increase revenue. The time spent on the app in these initial months shows that customers are eager to immerse themselves in Nobu’s world and drive the experiences they are hungry for.

“We look forward to working with Nobu as they build on their existing success.”