Paraty Tech Announces Its AI Based Next-Generation Intelligence Platform

Daniel Romero, Director of Communications & Partnerships at Paraty Tech, sat down with his colleague and friend David Madrigal, Chief Operating Officer, who shares what’s coming next at the company in the field of Artificial Intelligence.

For months, they’ve been discussing internally everything that’s coming. Some people have already seen parts of it from the inside, others have heard whispers… but until now, they hadn’t shared anything publicly. The reason is simple: they were building something big, and they needed every piece to fit and to matter operationally.

Today they're breaking that silence. This isn’t the official launch, that’s coming at FITUR 2026, but it is the first public step toward a new AI-native suite designed to multiply a hotel’s operational capacity.

And there’s no one better than David, one of its creators, to explain it.

David, you and I know how many months we’ve been working behind the scenes on this. Why so much silence?

We should think of that silence as prudence. It wasn’t about a lack of results, it was about wanting to build something truly solid. Before showing anything, we needed to make sure that every part of the new suite fit together: the technology, the AI, the automations, the user experience, the real operational impact on the hotel. If you talk before you have something meaningful to say, you’re basically saying nothing, so better to keep quiet.

And yet… here we are. Why share this first preview now?

Even though the full version will be officially unveiled at FITUR 2026, today we’re sharing a first look, an early preview of everything we’re working on. What we’re showing or mentioning today is only the beginning.

So what changed? Why decide to talk about it now?

Well… on one hand, some components are already working and delivering value. We’ve moved from the pilot phase to a stage where hotels are actually using these tools in real environments. On the other hand, the initial results confirm we’re on the right track. And lastly, because this is the right moment to start telling the story, without waiting for the official launch. This isn’t the end of the journey. It’s the beginning of the public one.

We always say that hoteliers don’t want more vendors or more screens. What would you say they really need?

The conclusion we’ve reached is exactly that: hotels don’t need more platforms, more providers, more dashboards, or more complexity.

What they truly need is more time, more agility, and more decision-making power, while reducing repetitive tasks and dependency on third parties.

Totally agree, and that’s exactly what we’re aiming to solve. So how do you achieve that? What’s the approach?

You can only achieve that with a coherent ecosystem built from the ground up, with AI at the center. And let’s be clear for the haters and doomsayers: AI isn’t here to replace anyone. AI amplifies. AI multiplies.

Let’s get into the substance. Give me a “controlled spoiler”: what components will make up this ecosystem we keep talking about?

After months working with independent hotels and chains, fine-tuning each component, the first pieces that will be part of the early release include our new booking engine (MCP-ready, as is the current one), our conversational booking engine (a shift from click-click to bla-bla), our completely revamped B(A)I (Business Intelligence powered by AI), with automatic insights, prompt-based report generation, human-language explanations and analysis that used to take hours.

We’re also releasing our 24/7 AI-powered phone assistant, trained specifically for the hotel industry, operational, measurable and already working at several pilot properties.

Another big piece is our new CMS with intelligent automation (offers generated in seconds, dashboards created automatically, market-specific workflows, alerts, suggestions and one-click execution).

And we’re integrating this technology into our rate shopper as well, Price Seeker AInsights, which will deliver valuable insights in response to natural-language questions.

In short: practically everything we do is now more powerful than ever, thanks to artificial intelligence.

And there are already hotels testing parts of the suite, right?

Several tools have been in the hands of hotels and chains for some time now as beta testers, helping us validate and refine every feature before the official launch. As we always say: feedback from our clients is the foundation of everything. If it doesn’t solve their needs, then it’s just smoke and mirrors.

I’ve spoken to a few of them, and honestly, they’re pleasantly surprised. What impact are you seeing in these real-world tests?

The initial real-world tests are showing clear patterns:

• Fewer manual tasks

• Faster analysis and decision-making

• Significant time savings

• Better user experience

• Greater execution capacity without growing the team

There’s one phrase we hear over and over again: “We can finally breathe.”

Internally, we feel the same way, I won’t deny it. So how would you sum up your philosophy regarding AI?

AI doesn’t replace you, it multiplies you.

And to wrap up… what can the industry expect in 2026?

At FITUR 2026 we’ll show how the full suite takes that philosophy to a whole new level. This is just a preview. We have the feeling that the best is yet to come, a real game changer.

This conversation reinforces the idea that Paraty Tech isn’t building “more software,” but rather a full AI ecosystem that frees up time, speeds up decisions and multiplies hotels’ operational capacity.

This is just the first chapter in a series where they'll dive deeper, one by one, into each component of the new suite. If you found this preview interesting, stay tuned to their communication channels: every week leading up to FITUR, they'll reveal a little more.

As David puts it, “2026 won’t be just another year, it will be the year AI becomes truly established in the hotel industry.”