Kollective Publishes AI Prompt Framework for Hotels to Improve AI Visibility Tracking

A structured approach to selecting AI prompts that reflect real guest demand, not generic tool output.

Direct Booking Summit 2026: Dedicated AI Training Sessions Added to Agenda

Triptease's Direct Booking Summit, heading to Mexico City on 12–13 May 2026, will for the first time include a dedicated AI Training Track — four sessions designed to close the AI skills gap for hotel teams.

Shiji AI•R: Transitioning to an AI‑First Hospitality Platform

Shiji is transitioning to an AI‑first organization, embedding responsible, unobtrusive AI across its hospitality platform to reduce complexity and return time to hotel teams.

Visiting Media Partners with Tongo to Connect Immersive Sales Technology with AI-Powered Guest Engagement

The Partnership Creates an AI-Powered Bridge Between Visual Selling and On-Property Guest Experience to Help Hotels Drive More Revenue at Every Touchpoint.

RMS Integrates with GuestRevu to Automate Guest Feedback

Automatically collect guest feedback, transform responses into AI-enhanced insights, and improve service delivery in real-time.

TrustYou and HSMAI Europe Celebrate Strategic Partnership at Berlin Industry Gathering

TrustYou presented the Award of Excellence at the HSMAI Europe & HFTP Networking Evening, reinforcing a two-year strategic partnership dedicated to advancing hospitality excellence across Europe.

Omnibees and Shiji Horizon Distribution partner to expand global connectivity in Latin American hospitality

This partnership strengthens cross-regional connections, enabling Latin American hotels to reach new demand across global travel networks.

The first direct booking app for hotels launches in ChatGPT, powered by Lighthouse

Hotels gain a direct connection to travelers in AI search results with brand-controlled content, live rates and commission-free bookings

Bookboost Launches AI Agent Powered by Guest Data, Bringing Personalised Autonomous Service to Hospitality

Unlike standalone chatbots, Bookboost's AI Agent draws on unified guest profiles from its Customer Data Platform, so it already knows who's asking before the conversation begins

Hotelchamp launches free trials for RateBeat to help hotels stay competitive against OTA pricing

Hotelchamp introduces free 2-month trials for RateBeat, a solution designed to help hotels protect their direct bookings by automatically comparing and matching OTA prices on their own website.

Sojern’s 2026 State of Destination Marketing Report: Measuring Economic Impact Ranks as DMOs’ Top Priority Amid AI Disruption

Explore destination industry trends and insights from 350+ destination marketers worldwide, including how DMOs are adapting to tighter budgets, evolving traveler behavior, and the rise of AI.

Paraty Tech Recognized Again in Deloitte’s Technology Fast 50 Ranking; CEO Honored with Women in Tech Award

Paraty Tech strengthens its position as a leading technology partner in the hospitality sector and within the scaleup ecosystem.

Trybe and Sal Capizzi Launch Hospitality Next

The New Podcast Challenging the Status Quo and Redefining the Future of Hospitality

Screen Pilot Lands Nine HSMAI Adrian Awards, Multiple ‘Best of Category’ Distinctions

The hospitality industry honors recognize exceptional client achievements in travel marketing.

Sojern, Red Roof Expand Relationship with AI Concierge Rollout

Sojern and Red Roof expand their partnership with the adoption of AI Concierge, enhancing guest engagement and hotel operations across Red Roof properties.

Voted by the industry: Asksuite is the #1 Hotel Chatbot for top-tier hoteliers

How scale, culture, financial impact, and specific AI drove Asksuite to the top again at HotelTechAwards 2026.