eBook: Embracing Total Revenue Management
Overview
"Total hotel revenue optimisation (THRO) is especially important topic for hoteliers to explore in the recovery period. This means using revenue management techniques in all revenue-generating operations such as F&B, spa, and recreation.” Marta Varela, Revenue Management Lecturer
What’s Inside- Taking revenue optimisation beyond the rooms department
- Restaurant revenue optimisation: THRO in the F&B department
- Spa revenue optimisation: THRO in the Spa department
- Room revenue optimisation: THRO in the rooms and housekeeping
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