Exely HMS vs. Optima HMS:
Which Is Right for You?

The Decision

Choosing between Exely HMS by Exely and Optima HMS by Priority Software depends on your hotel’s specific needs and operational priorities. Both aim to streamline hotel management, but they approach this goal differently. Exely is built as a comprehensive, user-friendly platform favored for direct bookings and boutique hotel management, while Priority offers a broader, global connectivity solution ideal for chain hotels and resorts. Which platform aligns better with your strategic goals?

Is Exely HMS or Priority Software Better for Hotels?

Both Exely and Priority Software serve to centralize hotel management tasks, but their core strengths diverge. Exely emphasizes boosting direct bookings through its integrated booking engine, reputation management, and intuitive interface, making it suitable for boutique hotels and properties focused on brand loyalty. Priority, on the other hand, excels in global distribution, channel integration, and automation for larger hotel groups, offering extensive connectivity with over 40 global booking sites. Do your hotel’s priorities lean more toward direct revenue or broad distribution?

Exely’s recent reviews highlight its ease of use, rapid support, and ongoing improvements, with 18 reviews in the last six months, giving it more current data. Priority boasts higher overall ratings in support and onboarding but has only 2 reviews, with none recent. Is your team looking for a platform with proven recent performance or a well-established system with extensive distribution channels?

Exely HMS vs Priority Software: Which Should Your Hotel Choose?

If your hotel needs a straightforward, cost-effective platform focused on increasing direct bookings, then Exely is the better fit. Its features—such as guest messaging, pricing intelligence, and simple integration—are ideal for boutique, city-center, or independent hotels aiming to enhance their online presence. Conversely, if your hotel is part of a larger chain or resort group seeking extensive global distribution, automation, and multi-channel management, Priority’s platform is better suited, especially given its integrations with over 40 booking sites and advanced revenue tools.

For properties prioritizing user-friendly interfaces, quick onboarding, and recent positive reviews, Exely’s strengths are clear. If your hotel relies on broad distribution networks and automation in a complex environment, Priority’s extensive partner ecosystem makes it a more strategic choice.

Is Exely HMS or Priority Software Easier to Use?

Exely’s UI is highly rated at 4.88/5, praised for its intuitive design and smooth daily operation integration. Support and onboarding are also rated at 4.82/5, with recent reviews emphasizing its quick, helpful assistance and straightforward setup. Feedback indicates that staff find Exely easy to adopt, especially given its simple workflows and responsive support team.

Priority Software excels with a perfect 5/5 rating on ease of use, supported by an onboarding process rated equally high. Its interface is described as comprehensive and adaptable, though some users note that it may require a slightly steeper learning curve due to its extensive features and global connectivity options.

Edge: Priority Software

Which Has Better Features: Exely or Priority Software?

Exely offers three unique features not found in Priority: Centralized Messaging, Guest Messaging, and Pricing Intelligence. These features enhance guest communication and dynamic pricing strategies, directly impacting revenue and guest satisfaction.

Priority Software’s platform boasts 18 features exclusive to it, including Direct Billing, Tablet/Kiosk Check-in, Automated Space Optimization, Guest CRM, Real-Time Reporting, and an integrated payment terminal. Its automation and global connectivity tools are extensive, supporting over 40 booking site integrations and advanced revenue management.

While Exely provides essential guest engagement tools, Priority’s feature set caters to larger operations with complex distribution and revenue strategies.

Edge: Priority Software

Which Has Better Customer Support: Exely or Priority Software?

Exely’s customer support is highly rated at 4.9/5, with reviews praising the quick, helpful responses and continuous improvements by their team. Reviewers frequently mention the responsiveness and sociability of support staff, emphasizing that issues are addressed promptly and effectively.

Priority Software also garners a perfect 5/5 rating for support, with users appreciating the dedicated help available at all hours. However, due to fewer recent reviews, it’s harder to gauge ongoing support quality.

Given the more recent review activity, Exely’s support reputation is stronger currently.

Edge: Exely HMS

Which Do Hotels Rate Higher: Exely or Priority Software?

Exely’s recent reviews rate it at 81.89 on the HTTR Score, with a 98% likelihood of recommendation, reflecting strong satisfaction among hotelier users. Its reviews, especially from boutique and city-center hotels, focus on ease of use, continuous improvements, and effective support.

Priority, with a 5/5 overall rating, has limited recent reviews and a smaller user base, making it harder to gauge current satisfaction. Its ratings are excellent but lack the recent data that affirms ongoing performance.

Based on current review activity and recent feedback, Exely’s hotel ratings are more reliable.

Edge: Exely HMS

How Much Do Exely and Priority Software Cost?

Exely’s pricing model is straightforward: a base fee of $400 per month, with no additional implementation, monthly per-room charges, or trial option. Its transparent pricing makes it easier for hoteliers to budget and plan.

Priority Software does not publicly list detailed pricing; instead, it offers customized quotes based on hotel size, distribution needs, and desired features. This approach is typical for larger enterprise solutions but may require more negotiation and planning.

If clear, predictable pricing is important, Exely provides a definite figure. If your hotel requires tailored solutions and is prepared for custom quotes, Priority may suit you better.

What Type of Hotel Should Use Exely?

• Hotels that want to increase direct bookings through integrated booking engines.
• Boutique, city-center, or independent hotels seeking an easy-to-use platform.
• Hotels prioritizing guest messaging and reputation management.
• Properties focused on streamlining daily operations without complex automation.
• Hotels with a smaller or mid-sized team needing quick onboarding and support.

Not ideal if:

• Your hotel relies heavily on extensive global distribution channels.
• You require advanced automation features like real-time reporting or integrated payment terminals.
• Your operation involves multiple properties with complex revenue management needs.

What Type of Hotel Should Use Priority Software?

• Large hotel chains or resorts needing extensive distribution across 20+ global booking sites.
• Hotels aiming for automation, including Kiosk Check-in, Space Optimization, and Real-Time Reporting.
• Properties seeking a fully integrated, scalable system with open architecture.
• Hotels with multiple locations that require centralized management and detailed analytics.
• Businesses that want a customizable platform supporting complex revenue strategies and global connectivity.

Not ideal if:

• Your hotel is small or boutique, prioritizing simplicity over extensive automation.
• You prefer a transparent, fixed pricing model without custom quotes.
• Your main focus is on increasing direct bookings rather than broad distribution.

The Bottom Line for Hotels

Exely and Priority Software target different hotel segments. Exely specializes in boutique, city-center, and independent hotels seeking simplicity, direct booking growth, and excellent support. Priority, meanwhile, caters to larger chains or resorts that need broad distribution, automation, and extensive connectivity.

If your hotel is smaller, wants easy onboarding, and values recent reviews, Exely’s more current data and user-friendly approach make it the better choice. For larger hotels with complex needs and an emphasis on automation and distribution, Priority’s extensive features and global integrations are a compelling fit.

In summary, choose Exely if you prioritize ease, recent positive support experiences, and direct bookings. Opt for Priority if your operation demands broad distribution, automation, and a highly customizable platform. Both can serve well, but the current data tilts in favor of Exely’s recent performance and user satisfaction.